The most-mentioned Media Owners & Content topics in the Australian media press headlines over the last week:
AMAZON
Amazon is driving strong commercial integration and advertising growth through high-profile brand partnerships and platform expansions. Significant developments include securing major sponsors for Prime Video content, launching dedicated storefronts with Better Homes and Gardens ahead of Prime Day, and enhancing targeting capabilities by integrating Spotify podcast advertising into its demand-side platform.
- Amazon Ads secures L'Oréal Paris and Swisse as sponsors for Prime original series Elle
- Amazon DSP Gains Spotify Podcast Ads As Unique Reach Hits 90%
- Better Homes and Gardens expands commerce play, serves up Amazon Australia storefront
- Better Homes and Gardens launches Amazon Australia storefront ahead of Prime Day
- Better Homes And Gardens Opens Amazon Storefront Ahead Of Prime Day
- Prime Video turns Sydney pink for Elle launch as L’Oréal Paris, Swisse sign on as sponsors
META
Meta's short-lived launch of its Muse Image AI generation tool sparked immediate controversy and swift corporate retreat. While initially promoted as a groundbreaking advancement in artificial intelligence, the feature was quickly shut down following intense public backlash over privacy issues and potential safety risks posed to brands and public figures.
- ‘Backlash Was Inevitable’: Meta Shuts Down ‘Dangerous’ Muse Image AI Tool Days After Launching
- ‘Much Easier’: Meta’s AI-Powered Muse Image Tool Could Pose Problems For Brands & Public Figures Alike
- Meta kills AI feature after privacy backlash
- Meta launches Muse Image generation model
- Meta muzzles Muse
- Meta rolls out Muse Image across Meta AI
- Meta unveils Muse Image: a new era in AI-powered image generation
NINE
Nine has dominated media headlines following landmark sports broadcasting developments, highlighted by a record-breaking $5.3 billion NRL rights extension and potential English Premier League acquisition. Record TV ratings from the State of Origin decider further boosted the network's market performance, driving positive gains on the Unmade Index.
- Foxtel goes global to fund the NRL’s record broadcast deal
- Nine & Foxtel Lock In Record $5.3 Billion NRL Rights Deal
- Nine and Foxtel keep and extend NRL rights
- Nine and Foxtel retain NRL broadcast rights in $5.3 billion multi-year deal
- Nine cruising on the Unmade Index after a good news day
- Nine edges closer to mega six-year English Premier League deal
- Nine Ups The Ante To Secure Premier League Rights
- NRL confirms record-breaking $5.3bn broadcast deal with Nine and Foxtel
- Origin III seals the deal as Nine rises on the Unmade Index
- REPORT: Nine close to long term English Premier League deal
- TV Ratings (8/7/2026): NSW Series Win Delivers Nine Second-Largest Origin Audience Ever
- TV Ratings Wednesday 8 July: State of Origin decider scores 4.2 million for Nine
- V'landys taunts Nine chairman on Today after historical NRL deal
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