The most-mentioned topics in the Australian media press headlines over the last week:
AI
Artificial intelligence is profoundly reshaping business operations, marketing strategies, and consumer interactions across industries. From optimizing pitch win rates and reinventing B2B marketing rulebooks to managing retail media machines, organizations are increasingly leveraging these tools. However, challenges regarding data hosting, accurate measurement, and consumer trust remain critical areas of focus.
- âThey Donât Want To Be The Next Optusâ: SCX.AI MD Says Marketers Risk More Than Reputation If They Donât Know Where Their AI Is Hosted
- AI Visibility May Be Real But The Measurement Still Isnât
- Aping Madonna: How Snowflakeâs global CMO is reinventing the rulebook for her B2B marketing team using AI â from collapsing silos to rethinking ABM and SEO
- Hammer time, then handover: Bunnings boss Michael Schneider to retire as earnings rise 5.1%, AI, marketplaces and retail media reshape Wesfarmersâ $47bn machine
- Hotwire clients are using AI to do the work it used to bill for
- How Enero used AI to get a 30% higher pitch win rate
- Report: Aussies increasingly trust AI over retail staff for shopping advice
NEWS CORP
News Corp is focusing on digital modernization and audience reach, underscored by the redesign of the news.com.au app to better engage younger users through swipe-and-scroll navigation. Industry data shows significant platform reach, while executive movements and potential organizational restructuring plans continue to attract interest regarding the company's future leadership direction.
- âIt Was Pretty Old Schoolâ: Newsâ Pippa Leary On The Thinking Behind Refreshed News.com.au App
- Alleged Murdoch plan to 'elegantly exit' News Corp CEO Robert Thomson revealed
- Ipsos iris shifts to 18+ measurement: News Corp reaches 16.7 million, Domain draws 7.4 million as automotive content proves popular
- Ipsos iris shifts to 18+ measurement: News Corp reaches 16.7 million, Domain draws 7.4 million as automotive content proves popular
- news.com.au launches redesigned app with new 'Swipe or Scroll' navigation
- News.com.au unveils redesigned mobile app with dual UX feature
NINE
Nine is navigating a complex financial landscape defined by soft advertising conditions, significant writedowns, and profit fluctuations. While its total television business faces pressure, sectors like Stan and outdoor advertising show resilience. Strategic focus continues on editorial appointments and internal efficiency to impress investors during a difficult market period.
- Nine FY26 results: QMS roars, BVOD undermonetised, Total TV slashed with $400m writedown and Stan soars â but soft advertising conditions still bite
- Nine lifts profit but TV ad market âshort and difficultâ
- Nine price falls as investors reverse Wednesday's results bounce
- Nine price falls as investors reverse Wednesday's results bounce
- Nine switches off the telly in full-year results
- Nine taps Justine Cullen as editorial and strategy director of Traveller
- Stan & QMS Star In Nine FY26 Earnings, Stanton Hails News Bargaining Incentive & AI Deals
- Unmade Index hits six-month high as Nine impresses investors
SBS
SBS is actively pursuing sustainability and digital transformation initiatives. The network is rewarding industry partners through media sustainability challenges while shifting its WorldWatch programming away from linear television toward on-demand platforms. These strategic changes reflect a broader commitment to digital-first distribution and environmental responsibility within the Australian media landscape.
- âWeâve not had to sacrifice marketing performanceâ: Australian Ethical, SBS put ad emissions back in the frame, find first-mover advantage; fresh figures reveal industryâs contribution
- Enigma & Mobile Munster Win $500K In Ad Inventory From SBSâ Media Sustainability Challenge
- Enigma & Mobile Muster Win $500K In Ad Inventory From SBSâ Media Sustainability Challenge
- Enigma and Mobile Muster secure $500,000 prize in SBS Media Sustainability Challenge
- Enigma and Mobile Muster snag $500,000 SBS prize with âphone deathâ
- SBS WorldWatch To Ditch Linear TV For More International News Online
- SBS WorldWatch to shut linear TV channel and move exclusively to SBS On Demand
VIDEO FUTURES COLLECTIVE
The Video Futures Collective is making significant progress toward creating a unified, independent cross-media audience measurement system. By partnering with AudienceProject, the organization aims to standardize data collection and reporting for media buyers. These developments signal a move toward more transparent and integrated television ratings, with launches expected by 2027.
- VFC & AudienceProjectâs Measurement System Is One Step Closer To âUnifying Productâ Media Buyers Want
- VFC announces cross-media TV ratings system, launch set for 2027
- VFC Partners With AudienceProject On Independent Cross-Media Measurement
- Video Futures Collective and AudienceProject to launch independent cross-media audience measurement
- Video Futures Collective partners with AudienceProject on cross-media audience measurement
- What the Video Futures Collective will do next
Text summaries are AI-generated, all URLs come direct from the database, and all tagging is human-monitored and confirmed