What the media industry in Australia is talking about today

DENTSU: Dentsu Creative and Great Northern revive ‘The Great Shout’ for rural aid (Mi3)
DENTSU: Great Northern’s ‘The Great Shout’ Returns With Integrated Campaign Via Dentsu Creative (B&T)
DENTSU: INSIGHT: Dentsu plans more management changes (AdNews)
MC&V: MC&V expands AI director roster (AdNews)
MC&V: MC&V secures Canva and Canteen as new clients, expands creative roster with AI directors (Mi3)
SPARK FOUNDRY: Toyota Hilux ‘Great Aussie Road Trip’ via Spark Foundry (AdNews)

AUSTRALIAN WOMEN’S WEEKLY: Are Media launches Australian Women’s Weekly paid membership (AdNews)
BORN CREATORS GROUP: Born Creators Group appoints Jamie Fairfield as Country Director for Australia (Mi3)
CANTEEN: AI Production Firm MC&V Wins Work For Canva, Canteen (B&T)
CANTEEN: MC&V secures Canva and Canteen as new clients, expands creative roster with AI directors (Mi3)
CANVA: AI Production Firm MC&V Wins Work For Canva, Canteen (B&T)
CANVA: MC&V secures Canva and Canteen as new clients, expands creative roster with AI directors (Mi3)
CAPGEMINI: Capgemini: AI agents will compress shopping, weaken loyalty and force brands to compete on emotional trust, as convenience becomes a commodity (Mi3)
GREAT NORTHERN: Dentsu Creative and Great Northern revive ‘The Great Shout’ for rural aid (Mi3)
GREAT NORTHERN: Great Northern’s ‘The Great Shout’ Returns With Integrated Campaign Via Dentsu Creative (B&T)
THE COFFEE CLUB: The Coffee Club trials instant loyalty pricing in South Australia (Mi3)
TOYOTA HILUX: Toyota Hilux ‘Great Aussie Road Trip’ via Spark Foundry (AdNews)
X: Advertisers are spending again on X but not as much as when it was Twitter (AdNews)

ADVERTISING: Jobs Intelligence – The latest ad industry roles, May 25, 2026 (AdNews)
AI: Capgemini: AI agents will compress shopping, weaken loyalty and force brands to compete on emotional trust, as convenience becomes a commodity (Mi3)
CONVENIENCE: Capgemini: AI agents will compress shopping, weaken loyalty and force brands to compete on emotional trust, as convenience becomes a commodity (Mi3)
CREATIVITY: ‘The Bottleneck Is Always At The Top Of The Bottle’: How Top Companies Are Streamlining Process To Rewild Creativity (B&T)
EMOTIONAL TRUST: Capgemini: AI agents will compress shopping, weaken loyalty and force brands to compete on emotional trust, as convenience becomes a commodity (Mi3)
NEWS BARGAINING INCENTIVE: News Bargaining Incentive will repeat it’s original ‘failures’ (AdNews)

ARE MEDIA: Are Media launches Australian Women’s Weekly paid membership (AdNews)
ARE MEDIA: Are Media’s answer to programmatic pressure? A membership and first-party data (AdNews)
LINKEDIN: DoubleVerify launches global post-bid measurement for linkedin audience network (Mi3)
NITV: ‘Our Commitment Goes Deeper Than What We Broadcast’: Tanya Denning-Orman On NITV’s Rise & Essential Work (B&T)
SCA: Angus Ross boomerangs back as SCA taps former Seven TV boss for new streaming and broadcast power role to sharpen digital push (Mi3)
SCA: Angus Ross returns to SCA as managing director, television and streaming (Mumbrella)
SCA: Angus Ross returns to SCA to head television (AdNews)
SCA: Bruce McWilliam raids SCA again (AdNews)
SEVEN: Angus Ross boomerangs back as SCA taps former Seven TV boss for new streaming and broadcast power role to sharpen digital push (Mi3)
SEVEN: Angus Ross Returns To Seven A Few Months After His Axing (B&T)

ANGUS ROSS: Angus Ross boomerangs back as SCA taps former Seven TV boss for new streaming and broadcast power role to sharpen digital push (Mi3)
ANGUS ROSS: Angus Ross returns to SCA as managing director, television and streaming (Mumbrella)
ANGUS ROSS: Angus Ross returns to SCA to head television (AdNews)
ANGUS ROSS: Angus Ross Returns To Seven A Few Months After His Axing (B&T)
BRUCE MCWILLIAM: Bruce McWilliam raids SCA again (AdNews)
JAMIE FAIRFIELD: Born Creators Group appoints Jamie Fairfield as Country Director for Australia (Mi3)
TANYA DENNING-ORMAN: ‘Our Commitment Goes Deeper Than What We Broadcast’: Tanya Denning-Orman On NITV’s Rise & Essential Work (B&T)