What the media industry in Australia has been talking about today

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Agencies & HoldCos

  • 72ANDSUNNY: Lyka Reimagines Food Glorious Food In Hilarious ‘Poo Glorious Poo’ Spot Via 72andSunny Sydney (B&T)
  • ASEMBL: Asembl and Macro Mike proteinify Bubble O’Bill and Banana Paddle Pop (mediaweek)
  • DENTSU: Dentsu Creative and Great Northern revive ‘The Great Shout’ for rural aid (Mi3)
  • DENTSU: eBay live and Dentsu launch campaign targeting gaming and fandom communities (Mi3)
  • DENTSU: Great Northern’s ‘The Great Shout’ Returns With Integrated Campaign Via Dentsu Creative (B&T)
  • DENTSU: INSIGHT: Dentsu plans more management changes (AdNews)
  • FULLER: Fuller strengthens brand offering with key appointments (Mi3)
  • FULLER: Fuller taps senior design and strategy talent after standout year (mediaweek)
  • HAVAS: Kate O’Ryan-Roeder’s Havas Mission: ‘Deliberately Different’ & Determined To Grow (B&T)
  • HAVAS MEDIA: This is the key reason Kate O’Ryan-Roeder took the Havas Media CEO job (AdNews)
  • MC&V: MC&V adds Canva and Canteen to client list (Mumbrella)
  • MC&V: MC&V adds Canva and Canteen to client roster (mediaweek)
  • MC&V: MC&V expands AI director roster (AdNews)
  • MC&V: MC&V secures Canva and Canteen as new clients, expands creative roster with AI directors (Mi3)
  • SPARK FOUNDRY: Toyota Hilux ‘Great Aussie Road Trip’ via Spark Foundry (AdNews)

Companies & Advertisers

  • AUSSIE: Aussie partners with Western Sydney Wanderers and Melbourne Victory in joint venture (Mi3)
  • AUSTRALIAN WOMEN’S WEEKLY: Are Media launches Australian Women’s Weekly paid membership (AdNews)
  • AUSTRALIAN WOMEN’S WEEKLY: Are Media launches My Weekly membership platform for the Australian Women’s Weekly (Mi3)
  • BANANA PADDLE POP: Asembl and Macro Mike proteinify Bubble O’Bill and Banana Paddle Pop (mediaweek)
  • BORN CREATORS GROUP: Born Creators Group appoints Jamie Fairfield as Country Director for Australia (Mi3)
  • BUBBLE O’BILL: Asembl and Macro Mike proteinify Bubble O’Bill and Banana Paddle Pop (mediaweek)
  • CANTEEN: AI Production Firm MC&V Wins Work For Canva, Canteen (B&T)
  • CANTEEN: MC&V adds Canva and Canteen to client list (Mumbrella)
  • CANTEEN: MC&V adds Canva and Canteen to client roster (mediaweek)
  • CANTEEN: MC&V secures Canva and Canteen as new clients, expands creative roster with AI directors (Mi3)
  • CANVA: AI Production Firm MC&V Wins Work For Canva, Canteen (B&T)
  • CANVA: MC&V adds Canva and Canteen to client list (Mumbrella)
  • CANVA: MC&V adds Canva and Canteen to client roster (mediaweek)
  • CANVA: MC&V secures Canva and Canteen as new clients, expands creative roster with AI directors (Mi3)
  • CAPGEMINI: Capgemini: AI agents will compress shopping, weaken loyalty and force brands to compete on emotional trust, as convenience becomes a commodity (Mi3)
  • CLUB UNLTD: Club UnLtd returns (AdNews)
  • CLUB UNLTD: Club UnLtd returns to spotlight adland DJs (mediaweek)
  • CLUB UNLTD: Industry Dusts Off The Decks As Club UnLtd Returns (B&T)
  • DEFENCE HOUSING AUSTRALIA: Defence Housing Australia kicks off agency search to woo property investors (Mumbrella)
  • DISNEY: Virgin Australia unveils ‘Toy Story 5’ themed aircraft in collaboration with Disney (Mi3)
  • DOUBLEVERIFY: DoubleVerify launches global post-bid measurement for linkedin audience network (Mi3)
  • EBAY LIVE: eBay live and Dentsu launch campaign targeting gaming and fandom communities (Mi3)
  • EBAY LIVE: eBay Live doubles down on gaming and collectables culture (mediaweek)
  • FABRIC: FABRIC Reimagines Macquarie Centre As A ‘Modern Playground’ In New Ad (B&T)
  • GREAT NORTHERN: Dentsu Creative and Great Northern revive ‘The Great Shout’ for rural aid (Mi3)
  • GREAT NORTHERN: Great Northern’s ‘The Great Shout’ Returns With Integrated Campaign Via Dentsu Creative (B&T)
  • IKEA: IKEA says ‘I do’ to in-store weddings (mediaweek)
  • LYKA: Lyka Reimagines Food Glorious Food In Hilarious ‘Poo Glorious Poo’ Spot Via 72andSunny Sydney (B&T)
  • LYKA: Pitching poo over pandering to pet troupes: Lyka’s CMO goes all-in on the byproduct of healthy dogs with latest brand campaign (Mi3)
  • MACQUARIE CENTRE: FABRIC Reimagines Macquarie Centre As A ‘Modern Playground’ In New Ad (B&T)
  • MACRO MIKE: Asembl and Macro Mike proteinify Bubble O’Bill and Banana Paddle Pop (mediaweek)
  • MAN OF MANY: News Bargaining Incentive Risks Further Concentrating Big Four’s Grip On Publishing: Man Of Many (B&T)
  • MELBOURNE VICTORY: Aussie partners with Western Sydney Wanderers and Melbourne Victory in joint venture (Mi3)
  • MESHKI: Meshki leverages Pinterest and Triple Whale for enhanced conversion performance (Mi3)
  • MY WOMEN’S WEEKLY: Are Media moves into meal plan subs with My Women’s Weekly (Mumbrella)
  • OPTUS: Optus opts for internal promotion after executive search, appoints Lauren Dawber as EGM marketing (Mi3)
  • THE COFFEE CLUB: The Coffee Club launches biggest loyalty overhaul in 35 years (mediaweek)
  • THE COFFEE CLUB: The Coffee Club trials instant loyalty pricing in South Australia (Mi3)
  • TOY STORY 5: Virgin Australia unveils Toy Story 5 dripped-out aircraft (mediaweek)
  • TOYOTA: Toyota Australia launches ‘Hitch the Hilux’ children’s book series for family bonding (Mi3)
  • TOYOTA: Toyota publishing kids’ books with ‘unbreakable’ message (Mumbrella)
  • TOYOTA HILUX: Toyota Hilux ‘Great Aussie Road Trip’ via Spark Foundry (AdNews)
  • TRIPLE WHALE: Meshki leverages Pinterest and Triple Whale for enhanced conversion performance (Mi3)
  • VINYL GROUP: Vinyl Group falls back below $100m market cap (Mumbrella)
  • VIRGIN: Virgin Australia Releases Toy Story 5-Themed Aircraft (B&T)
  • VIRGIN: Virgin Australia unveils ‘Toy Story 5’ themed aircraft in collaboration with Disney (Mi3)
  • VIRGIN: Virgin Australia unveils Toy Story 5 dripped-out aircraft (mediaweek)
  • WE WERE HERE: Bec McCall launches We Were Here, a new independent creative studio (Mi3)
  • WESTERN SYDNEY WANDERERS: Aussie partners with Western Sydney Wanderers and Melbourne Victory in joint venture (Mi3)
  • X: Advertisers are spending again on X but not as much as when it was Twitter (AdNews)

Industry & General Topics

  • ADVERTISING: Jobs Intelligence – The latest ad industry roles, May 25, 2026 (AdNews)
  • AI: Capgemini: AI agents will compress shopping, weaken loyalty and force brands to compete on emotional trust, as convenience becomes a commodity (Mi3)
  • CONVENIENCE: Capgemini: AI agents will compress shopping, weaken loyalty and force brands to compete on emotional trust, as convenience becomes a commodity (Mi3)
  • CREATIVITY: ‘The Bottleneck Is Always At The Top Of The Bottle’: How Top Companies Are Streamlining Process To Rewild Creativity (B&T)
  • EMOTIONAL TRUST: Capgemini: AI agents will compress shopping, weaken loyalty and force brands to compete on emotional trust, as convenience becomes a commodity (Mi3)
  • GMS: GMS names new general manager and CFO (AdNews)
  • JOBS: Jobs Intelligence – The latest ad industry roles, May 25, 2026 (AdNews)
  • NEWS BARGAINING INCENTIVE: News Bargaining Incentive will repeat it’s original ‘failures’ (AdNews)

Media Owners & Content

  • ARE MEDIA: ‘You Can’t Build A Business & Rely On Google’: Are Media CEO Sally Eagle Outlines D2C Drive In First Interview (B&T)
  • ARE MEDIA: Are Media launches Australian Women’s Weekly paid membership (AdNews)
  • ARE MEDIA: Are Media launches My Weekly membership platform for the Australian Women’s Weekly (Mi3)
  • ARE MEDIA: Are Media moves into meal plan subs with My Women’s Weekly (Mumbrella)
  • ARE MEDIA: Are Media’s answer to programmatic pressure? A membership and first-party data (AdNews)
  • GOOGLE: ‘You Can’t Build A Business & Rely On Google’: Are Media CEO Sally Eagle Outlines D2C Drive In First Interview (B&T)
  • KIIS: Three Kyle and Jackie O producers exit KIIS after show fallout (mediaweek)
  • LINKEDIN: DoubleVerify launches global post-bid measurement for linkedin audience network (Mi3)
  • NITV: ‘Our Commitment Goes Deeper Than What We Broadcast’: Tanya Denning-Orman On NITV’s Rise & Essential Work (B&T)
  • PINTEREST: Meshki leverages Pinterest and Triple Whale for enhanced conversion performance (Mi3)
  • SCA: Angus Ross boomerangs back as SCA taps former Seven TV boss for new streaming and broadcast power role to sharpen digital push (Mi3)
  • SCA: Angus Ross returns to SCA as managing director, television and streaming (Mumbrella)
  • SCA: Angus Ross returns to SCA to head television (AdNews)
  • SCA: Bruce McWilliam raids SCA again (AdNews)
  • SEVEN: Angus Ross boomerangs back as SCA taps former Seven TV boss for new streaming and broadcast power role to sharpen digital push (Mi3)
  • SEVEN: Angus Ross Returns To Seven A Few Months After His Axing (B&T)

People

  • ABBIE CHATFIELD: ‘I wrote the anon open letter to Abbie Chatfield. Now I’m outing myself’ (mediaweek)
  • ANGUS ROSS: Angus Ross boomerangs back as SCA taps former Seven TV boss for new streaming and broadcast power role to sharpen digital push (Mi3)
  • ANGUS ROSS: Angus Ross returns to SCA as managing director, television and streaming (Mumbrella)
  • ANGUS ROSS: Angus Ross returns to SCA to head television (AdNews)
  • ANGUS ROSS: Angus Ross Returns To Seven A Few Months After His Axing (B&T)
  • BEC MCCALL: Bec McCall launches We Were Here, a new independent creative studio (Mi3)
  • BRUCE MCWILLIAM: Bruce McWilliam raids SCA again (AdNews)
  • CANDACE OWENS: Candace Owens tour implodes, refund hopes fade for ticket holders (mediaweek)
  • JAMIE FAIRFIELD: Born Creators Group appoints Jamie Fairfield as Country Director for Australia (Mi3)
  • JIM JEFFERIES: Weekend Ratings (22–24/05/2026): Jim Jefferies Has 1.7M Aussies In Stitches (B&T)
  • KATE O’RYAN-ROEDER: This is the key reason Kate O’Ryan-Roeder took the Havas Media CEO job (AdNews)
  • KATE O’RYAN-ROEDER: Kate O’Ryan-Roeder’s Havas Mission: ‘Deliberately Different’ & Determined To Grow (B&T)
  • LAUREN DAWBER: Optus opts for internal promotion after executive search, appoints Lauren Dawber as EGM marketing (Mi3)
  • MELANIA TRUMP: Author’s preemptive strike on Melania Trump backfires (mediaweek)
  • PIERS MORGAN: Iconoclast Piers Morgan in talks to return to Australian TV (Mumbrella)
  • PM: PM to headline sold-out Australia’s Economic Outlook luncheon (mediaweek)
  • SALLY EAGLE: ‘You Can’t Build A Business & Rely On Google’: Are Media CEO Sally Eagle Outlines D2C Drive In First Interview (B&T)
  • TANYA DENNING-ORMAN: ‘Our Commitment Goes Deeper Than What We Broadcast’: Tanya Denning-Orman On NITV’s Rise & Essential Work (B&T)
Updated: Mon 25 May 2026, 5:56 pm