What the media industry in Australia has been talking about today

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Agencies & HoldCos

  • 2045: Bupa goes light with new ‘Everything for Health’ platform, via 2045 (Mumbrella)
  • CUMMINS & PARTNERS: Road Safety Tasmania Launch ‘Confronting’ Campaign Via Cummins & Partners (B&T)
  • DEEP MEDIA: Deep Media taps ex-Amazon Ads executive to head retail media push (AdNews)
  • DEEP MEDIA: Deep Media taps former Amazon Ads exec Kacie Serls (mediaweek)
  • DENTSU: ‘Strip away the noise’: Dentsu ANZ claims strongest operating position in years as Harvey dismantles complexity, retires brands and resets holdco model (Mi3)
  • DENTSU: Dentsu Queensland extends partnership with Tourism and Events Queensland to 2028 (Mi3)
  • FREE.STUDIO: Free.studio expands internationally with London office launch (Mi3)
  • HAVAS: Havas Red to lead national farm safety campaigns for Farmsafe Australia (Mi3)
  • HOLDING COMPANY MEDIA AGENCY BOSSES: Who Are The Sharpest Media Suits Around? It’s The Best Of The Best Holding Company Media Agency Bosses (B&T)
  • MEDIA AGENCIES: Who Are The Sharpest Media Suits Around? It’s The Best Of The Best Holding Company Media Agency Bosses (B&T)
  • MEDIUM RARE: Medium Rare expands CommBank Connect commercial team (AdNews)
  • MEDIUM RARE: Medium Rare expands Commbank connect team amid growing demand (Mi3)
  • MEDIUM RARE: Medium Rare expands CommBank Connect team with three hires (mediaweek)
  • NIGHTJAR: Love Tilly Group consolidates into a single customer platform via Nightjar (AdNews)
  • NIGHTJAR: Love Tilly Group unites 11 hospitality brands with Nightjar (mediaweek)
  • OMNICOM: Omnicom’s CEO pay was cut to $1 and a lot of shareholders aren’t impressed (AdNews)
  • RICHARDS ROSE: In Conversation with Simon Hadfield: Digby Richards at Richards Rose (AdNews)
  • STINK STUDIOS: ESIM Provider Airalo Unveils Global Campaign ‘Connection Means The World’ Via Stink Studios (B&T)
  • WPP PRODUCTION: WPP Production promotes Santiago Sánchez-Lozano to CEO, EMEA (mediaweek)

Companies & Advertisers

  • AIRALO: ESIM Provider Airalo Unveils Global Campaign ‘Connection Means The World’ Via Stink Studios (B&T)
  • BUPA: Bupa goes light with new ‘Everything for Health’ platform, via 2045 (Mumbrella)
  • BYD: Boomtown taps BYD and SCA leaders for regional advertising masterclass (mediaweek)
  • BYD: BYD & SCA Execs Join Boomtown’s Winter Masterclass For Regional Advertising (B&T)
  • BYD: BYD media chief and SCA insights expert to headline Boomtown masterclass (AdNews)
  • COCA-COLA: Coca-Cola partners with Football Australia for major campaigns ahead of World Cups (Mi3)
  • COMMBANK: Medium Rare expands CommBank Connect commercial team (AdNews)
  • COMMBANK: Medium Rare expands Commbank connect team amid growing demand (Mi3)
  • COMMBANK: Medium Rare expands CommBank Connect team with three hires (mediaweek)
  • CULTURE KINGS: Culture Kings & Profit Peak Warn Brands Using Discounts As A ‘Sugar Hit’ Are Training Customers To Wait For Them (B&T)
  • FARMSAFE AUSTRALIA: Havas Red to lead national farm safety campaigns for Farmsafe Australia (Mi3)
  • FIFA: Paula’s Choice partners with FIFA for World Cup skincare campaign (Mi3)
  • FOOTBALL AUSTRALIA: Coca-Cola partners with Football Australia for major campaigns ahead of World Cups (Mi3)
  • LOVE TILLY GROUP: Love Tilly Group consolidates into a single customer platform via Nightjar (AdNews)
  • LOVE TILLY GROUP: Love Tilly Group unifies hospitality brands with new digital platform (Mi3)
  • LOVE TILLY GROUP: Love Tilly Group unites 11 hospitality brands with Nightjar (mediaweek)
  • MYCAR: Mycar out to pitch for second time in three years (Mumbrella)
  • PAULA’S CHOICE: Paula’s Choice partners with FIFA for World Cup skincare campaign (Mi3)
  • PROFIT PEAK: Culture Kings & Profit Peak Warn Brands Using Discounts As A ‘Sugar Hit’ Are Training Customers To Wait For Them (B&T)
  • ROAD SAFETY TASMANIA: Road Safety Tasmania Launch ‘Confronting’ Campaign Via Cummins & Partners (B&T)
  • SEGAFREDO: Segafredo Launches In Woolies Alongside ‘Take Your Shot’ Campaign Via Kill Boring Dead (B&T)
  • TOURISM AND EVENTS QUEENSLAND: Dentsu Queensland extends partnership with Tourism and Events Queensland to 2028 (Mi3)
  • WESTPAC: Westpac ordered to pay $26 million over hardship failures (mediaweek)
  • WOOLWORTHS: Segafredo Launches In Woolies Alongside ‘Take Your Shot’ Campaign Via Kill Boring Dead (B&T)

Industry & General Topics

  • ACAM: ACAM and Kantar forge strategic alliance to advance AI in marketing (Mi3)
  • ADVERTISING: Radio revenue takes a hit in a soft advertising market (AdNews)
  • AGENCIES: Why Outcome-based Agency Remuneration Is Having A Moment & What Marketers Should Know (B&T)
  • AI: ACAM and Kantar forge strategic alliance to advance AI in marketing (Mi3)
  • AI: ACAM and Kantar team up on AI readiness benchmark (mediaweek)
  • AI: Cat McGinn launches AI advisory (AdNews)
  • AUSTRALIANS: Roy Morgan report: over 14.4 million Australians engage with magazines (Mi3)
  • BOOMTOWN: BYD & SCA Execs Join Boomtown’s Winter Masterclass For Regional Advertising (B&T)
  • BOOMTOWN: BYD media chief and SCA insights expert to headline Boomtown masterclass (AdNews)
  • BRANDS: Culture Kings & Profit Peak Warn Brands Using Discounts As A ‘Sugar Hit’ Are Training Customers To Wait For Them (B&T)
  • CRA: CRA Digital Audio Revenue Grows, Total Radio Revenue Dips (B&T)
  • CRA: CRA reports digital audio revenue growth amidst decline in total radio revenue (Mi3)
  • CREATIVE IDEAS: Thomas Barta on how to stop internal resistance killing creative ideas (Mumbrella)
  • DIGITAL: Commercial radio revenue falls despite digital growth (Mumbrella)
  • DIGITAL AUDIO: CRA Digital Audio Revenue Grows, Total Radio Revenue Dips (B&T)
  • DIGITAL AUDIO: CRA reports digital audio revenue growth amidst decline in total radio revenue (Mi3)
  • DISCOUNTS: Culture Kings & Profit Peak Warn Brands Using Discounts As A ‘Sugar Hit’ Are Training Customers To Wait For Them (B&T)
  • FEED: Your feed knows what you like, and that’s the whole problem (mediaweek)
  • HARDSHIP FAILURES: Westpac ordered to pay $26 million over hardship failures (mediaweek)
  • KANTAR: ACAM and Kantar forge strategic alliance to advance AI in marketing (Mi3)
  • LONDON: Free.studio expands internationally with London office launch (Mi3)
  • MAGAZINES: Roy Morgan report: over 14.4 million Australians engage with magazines (Mi3)
  • NEWS BARGAINING INCENTIVE: Country Press warns about dilution of the News Bargaining Incentive (AdNews)
  • RADIO: Commercial radio revenue falls despite digital growth (Mumbrella)
  • RADIO: CRA Digital Audio Revenue Grows, Total Radio Revenue Dips (B&T)
  • RADIO: CRA reports digital audio revenue growth amidst decline in total radio revenue (Mi3)
  • RADIO: Radio revenue takes a hit in a soft advertising market (AdNews)
  • RADIO REVENUE: Radio revenue takes a hit in a soft advertising market (AdNews)
  • RETAIL MEDIA: Deep Media taps ex-Amazon Ads executive to head retail media push (AdNews)
  • TV RATINGS: TV Ratings (26/5/2026): Tipping Point Tops The Night As My Reno Rules Delivers A Million Dollar Moment (B&T)
  • YOUR FEED: Your feed knows what you like, and that’s the whole problem (mediaweek)

Media Owners & Content

  • ABC: ‘It almost sent me mad’: Antoinette Lattouf on her fight against the ABC and women who win (mediaweek)
  • ABC: ABC News director Justin Stevens resigns (mediaweek)
  • ABC: ARIA Hall of Fame to air as standalone ABC special (mediaweek)
  • AMAZON: Deep Media taps ex-Amazon Ads executive to head retail media push (AdNews)
  • AMAZON: Deep Media taps former Amazon Ads exec Kacie Serls (mediaweek)
  • COUNTRY PRESS: Country Press warns about dilution of the News Bargaining Incentive (AdNews)
  • MY RENO RULES: TV Ratings (26/5/2026): Tipping Point Tops The Night As My Reno Rules Delivers A Million Dollar Moment (B&T)
  • NINE: ‘No Brainer’: Nine Reportedly Makes A Play For The Exclusive NRL Rights (B&T)
  • OOH!MEDIA: oOh!media: Digital only OOH is leaving ROI on the table (AdNews)
  • QMS: QMS Lights Up Sydney With 20 Major Brand Partners Across Vivid Sydney 2026 (B&T)
  • QMS: QMS lights up Vivid Sydney with major brand activations (mediaweek)
  • QMS: QMS partners with major brands for Vivid Sydney (AdNews)
  • QMS: QMS partners with over 20 major advertisers for Vivid Sydney 2026 (Mi3)
  • SCA: Boomtown taps BYD and SCA leaders for regional advertising masterclass (mediaweek)
  • SCA: BYD & SCA Execs Join Boomtown’s Winter Masterclass For Regional Advertising (B&T)
  • SCA: BYD media chief and SCA insights expert to headline Boomtown masterclass (AdNews)
  • SCA: Gina Rinehart emerges as Bruce McWilliam’s backer in Southern Cross Media (AdNews)
  • SCA: Gina Rinehart funds Bruce McWilliam’s 9pc stake in Southern Cross (AFR)
  • TIPPING POINT: TV Ratings (26/5/2026): Tipping Point Tops The Night As My Reno Rules Delivers A Million Dollar Moment (B&T)

People

  • ANTOINETTE LATTOUF: ‘It almost sent me mad’: Antoinette Lattouf on her fight against the ABC and women who win (mediaweek)
  • BRUCE MCWILLIAM: Gina Rinehart emerges as Bruce McWilliam’s backer in Southern Cross Media (AdNews)
  • BRUCE MCWILLIAM: Gina Rinehart funds Bruce McWilliam’s 9pc stake in Southern Cross (AFR)
  • CAT MCGINN: Cat McGinn launches AI advisory (AdNews)
  • DIGBY RICHARDS: In Conversation with Simon Hadfield: Digby Richards at Richards Rose (AdNews)
  • GINA RINEHART: Gina Rinehart emerges as Bruce McWilliam’s backer in Southern Cross Media (AdNews)
  • GINA RINEHART: Gina Rinehart funds Bruce McWilliam’s 9pc stake in Southern Cross (AFR)
  • JUSTIN STEVENS: ABC News director Justin Stevens resigns (mediaweek)
  • KACIE SERLS: Deep Media taps former Amazon Ads exec Kacie Serls (mediaweek)
  • KARL STEFANOVIC: He’s a machine’: Karl Stefanovic Show co-founder on scaling and making money (Mumbrella)
  • MYF WARHURST: ARIA Hall of Fame to air as standalone ABC special (mediaweek)
  • ROB HARVEY: ‘Strip away the noise’: Dentsu ANZ claims strongest operating position in years as Harvey dismantles complexity, retires brands and resets holdco model (Mi3)
  • SANTIAGO SÁNCHEZ-LOZANO: WPP Production promotes Santiago Sánchez-Lozano to CEO, EMEA (mediaweek)
  • SIMON HADFIELD: In Conversation with Simon Hadfield: Digby Richards at Richards Rose (AdNews)
  • THOMAS BARTA: Thomas Barta on how to stop internal resistance killing creative ideas (Mumbrella)
Updated: Wed 27 May 2026, 6:01 pm