What the media industry in Australia was talking about yesterday

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Agencies & HoldCos

  • 5D: New 5D data shows experienced buyers are ditching brand loyalty (mediaweek)
  • AKQA: AKQA Australia unveils new Hesta campaign to redefine retirement (Mi3)
  • AKQA: HESTA & AKQA Help Aussies Retire Through ‘Don’t Tell Me’ Campaign (B&T)
  • CATINELLA: Scotch Brand The Macallan Appoints CATINELLA As Communications Agency In Australia (B&T)
  • COCOGUN: UnLtd refreshes brand identity via Cocogun (AdNews)
  • COCOGUN: UnLtd Unveils Hot New Brand Identity Via Cocogun (B&T)
  • COCOGUN: UnLtd unveils new brand identity created by Cocogun (mediaweek)
  • CUMMINS & PARTNERS: Cummins & Partners wins creative and media for The Hidden Sea wine (AdNews)
  • DROGA5: Droga5 ANZ adds former M+C Saatchi creative chief Emma Robbins (mediaweek)
  • DROGA5: Emma Robbins joins Droga5 ANZ as executive creative director (Mi3)
  • DROGA5: M&C Saatchi creative lead Emma Robbins moves to Droga5 (Mumbrella)
  • DROGA5: M+C’s Emma Robbins jumps to Droga5 (AdNews)
  • HOWATSON+COMPANY: Howatson+Company appointed SharkNinja ANZ creative agency of record (AdNews)
  • HOWATSON+COMPANY: Howatson+Company lands SharkNinja creative account (mediaweek)
  • HOWATSON+COMPANY: SharkNinja Appoints Howatson+Company As Creative AOR (B&T)
  • LIMINAL & CO: Cat McGinn launches Liminal & Co (Mumbrella)
  • M+C SAATCHI: Droga5 ANZ adds former M+C Saatchi creative chief Emma Robbins (mediaweek)
  • M+C SAATCHI: M&C Saatchi creative lead Emma Robbins moves to Droga5 (Mumbrella)
  • M+C SAATCHI: M+C’s Emma Robbins jumps to Droga5 (AdNews)
  • OA COLLECTIVE: Young Guns: Abbey-Rose Ludski at OA Collective (AdNews)
  • OGILVY: Former Ogilvy CEO Sally Kissane joins Tumbleturn (Mumbrella)
  • THINKERBELL: Thinkerbell & Inclusively Made Launch AI Tool To Counter Disability Exclusion In Advertising (B&T)
  • UM: UM Australia’s new CEO isn’t wasting any time (AdNews)
  • WPP: WPP Media wins big, loses a bit (AdNews)

Companies & Advertisers

  • AIRWALLEX: Spike Lee, Arsenal and B2B: How AirWallex created global brand awareness (AdNews)
  • ARSENAL: Spike Lee, Arsenal and B2B: How AirWallex created global brand awareness (AdNews)
  • AUSSIE: ‘Makes Them Stop Scrolling’: Short Tutorials Aussie’s Biggest Purchase Trigger, Research Finds (B&T)
  • AUSSIE: The Aussie ‘Directed by’ credit that sparked a Federal Court battle (mediaweek)
  • AUSTRALIAN GOVERNMENT: Australian Government launches first campaign on perimenopause and menopause (Mi3)
  • BAKERS DELIGHT: Power of focus: Bakers Delight CMO on targeting ‘white, middle-class lunchbox’ (Mumbrella)
  • FURTHR: Industry Profile: Richard Crapp at Furthr (AdNews)
  • HESTA: AKQA Australia unveils new Hesta campaign to redefine retirement (Mi3)
  • HESTA: HESTA & AKQA Help Aussies Retire Through ‘Don’t Tell Me’ Campaign (B&T)
  • HIBOB: HiBob appoints Yael Klass as VP of brand amid AI-focused expansion (Mi3)
  • INCLUSIVELY MADE: Adam Ferrier launches Inclusivelymade.ai with Mumbrella360 stunt (Mumbrella)
  • INCLUSIVELY MADE: Thinkerbell & Inclusively Made Launch AI Tool To Counter Disability Exclusion In Advertising (B&T)
  • MARS: Mars Petcare appoints Karim Lokhandwala as chief customer officer for ANZ (Mi3)
  • RAMMP: Rammp unveils free ai plug-in for real-time customer trust analysis (Mi3)
  • SAFEWORK NSW: MAFS Handed SafeWork NSW Improvement Notices Following Allegations Of ‘Violence, Aggression & Non-Consensual Touching’ (B&T)
  • SAFEWORK NSW: More ‘MAFS’ allegations revealed as SafeWork NSW notices issued (mediaweek)
  • SHARKNINJA: Howatson+Company appointed SharkNinja ANZ creative agency of record (AdNews)
  • SHARKNINJA: Howatson+Company lands SharkNinja creative account (mediaweek)
  • SHARKNINJA: SharkNinja Appoints Howatson+Company As Creative AOR (B&T)
  • THE HIDDEN SEA: Cummins & Partners wins creative and media for The Hidden Sea wine (AdNews)
  • THE MACALLAN: Scotch Brand The Macallan Appoints CATINELLA As Communications Agency In Australia (B&T)
  • TUMBLETURN: Former Ogilvy CEO Sally Kissane joins Tumbleturn (Mumbrella)
  • TUMBLETURN: Tumbleturn Appoints Sally Kissane To Lead New Client-Agency Relationship Practice (B&T)
  • TUMBLETURN: Tumbleturn launches client-agency relationship practice with Sally Kissane (AdNews)

Industry & General Topics

  • ACTOR: YouTuber arrested over alleged AI defamation of actor (mediaweek)
  • ADVERTISING: Thinkerbell & Inclusively Made Launch AI Tool To Counter Disability Exclusion In Advertising (B&T)
  • ADVERTISING INDUSTRIAL COMPLEX: The advertising industrial complex loves click-based ‘delusion’ (AdNews)
  • AI: ‘We’re marketing to machines now’: Kantar on brands’ AI blind spot (Mumbrella)
  • AI: Broadsign & Global Partners Deliver First End-to-End Agentic AI-Powered OOH Campaign (B&T)
  • AI: Cat McGinn launches AI advisory (AdNews)
  • AI: Despite the AI boom, tech fortunes decline in AFR Rich List 2026 (Mi3)
  • AI: Thinkerbell & Inclusively Made Launch AI Tool To Counter Disability Exclusion In Advertising (B&T)
  • AI: YouTuber arrested over alleged AI defamation of actor (mediaweek)
  • AUDIO: Snapshot: Australian audio leaders in London capture spirit of collaboration (Mumbrella)
  • CLICKS: The clicks are falling, search is over: Google giveth and takes away (AdNews)
  • CMOS: It’s a shit show out there’: CMOs open up about redundancy on stage (Mumbrella)
  • CMOS: Power of focus: Bakers Delight CMO on targeting ‘white, middle-class lunchbox’ (Mumbrella)
  • FEDERAL COURT: The Aussie ‘Directed by’ credit that sparked a Federal Court battle (mediaweek)
  • INDUSTRY PROFILE: Industry Profile: Richard Crapp at Furthr (AdNews)
  • INFORMERCIAL: The infomercial is back, and it lives on TikTok (mediaweek)
  • KANTAR: ‘We’re marketing to machines now’: Kantar on brands’ AI blind spot (Mumbrella)
  • MENOPAUSE: Australian Government launches first campaign on perimenopause and menopause (Mi3)
  • MOVE: Adam Whitford & Kirrily Hirst Join OMA, MOVE Boards (B&T)
  • OMA: Adam Whitford & Kirrily Hirst Join OMA, MOVE Boards (B&T)
  • OUT OF HOME: Broadsign & Global Partners Deliver First End-to-End Agentic AI-Powered OOH Campaign (B&T)
  • RESEARCH: ‘Makes Them Stop Scrolling’: Short Tutorials Aussie’s Biggest Purchase Trigger, Research Finds (B&T)
  • SEARCH: The clicks are falling, search is over: Google giveth and takes away (AdNews)
  • STATE OF ORIGIN: TV Ratings (27/5/2026): Game One Delivers Highest Total TV Result For State Of Origin In VOZ History (B&T)
  • TV RATINGS: TV Ratings (27/5/2026): Game One Delivers Highest Total TV Result For State Of Origin In VOZ History (B&T)
  • TV RATINGS: TV Ratings Wednesday 27 May: State of Origin sweeps board (mediaweek)
  • UNLTD: UnLtd refreshes brand identity via Cocogun (AdNews)
  • UNLTD: UnLtd Unveils Hot New Brand Identity Via Cocogun (B&T)
  • UNLTD: UnLtd unveils new brand identity created by Cocogun (mediaweek)

Media Owners & Content

  • 4BC: Tapt Media appoints Siobhain Ryan as 4BC Station Manager (mediaweek)
  • ABC: ABC appoints director of news and current affairs (Mumbrella)
  • AFR: Australian Financial Review Rich List wealth hits $707 billion (mediaweek)
  • AFR: Despite the AI boom, tech fortunes decline in AFR Rich List 2026 (Mi3)
  • ARN: ‘Exciting time’: ARN promotes Donna Gordon to Chief Marketing Officer (mediaweek)
  • ARN: ARN elevates Donna Gordon to CMO amid business transformation (Mi3)
  • ARN: ARN promotes Donna Gordon to chief marketing officer (AdNews)
  • ARN: ARN Promotes Donna Gordon To CMO (B&T)
  • BETTER HOMES & GARDENS: Better Homes & Gardens, Women’s Day Lead Roy Morgan’s Latest Magazine Rankings (B&T)
  • BROADSIGN: Broadsign & Global Partners Deliver First End-to-End Agentic AI-Powered OOH Campaign (B&T)
  • GOOGLE: The clicks are falling, search is over: Google giveth and takes away (AdNews)
  • GOOGLE: YouTuber arrested over alleged AI defamation of actor (mediaweek)
  • HOME AND AWAY: Home and Away shooting to rock Summer Bay (mediaweek)
  • MAFS: More MAFS allegations revealed as SafeWork NSW notices issued (mediaweek)
  • MUMBRELLA: Adam Ferrier launches Inclusivelymade.ai with Mumbrella360 stunt (Mumbrella)
  • NEXXEN: Nexxen launches programmatic Smart TV home screen advertising (AdNews)
  • NEXXEN: Nexxen Launches Smart TV Home Screen Ad Capability (B&T)
  • NINE: Predators vs A-Listers: Paul de Gelder on Nine’s new series ‘SHARK!’ (mediaweek)
  • OOH!MEDIA: oOh!media launches large format screen on Melbourne Metro Tunnel at Town Hall Station (AdNews)
  • OOH!MEDIA: oOh!media pops up Melbourne Metro Tunnel’s largest digital screen (mediaweek)
  • OOH!MEDIA: oOh!media Unveils Full-Motion 3D Enabled Digital Screen In Melbourne Metro Tunnel (B&T)
  • OOH!MEDIA: oOh!media unveils largest digital screen on Melbourne Metro tunnel (Mi3)
  • SBS: SBS rolls out new On Demand features ahead of FIFA World Cup 2026 (mediaweek)
  • SCA: Rohan Lund on his plans for a leaner, noisier SCA (Mumbrella)
  • TAPT MEDIA: Tapt Media appoints Siobhain Ryan as 4BC Station Manager (mediaweek)
  • TIKTOK: The infomercial is back, and it lives on TikTok (mediaweek)
  • UNCOMFORTABLE GROWTH® UNCUT: Uncomfortable Growth® Uncut. Season 5, Episode 2: Lou Barrett (mediaweek)
  • VAL MORGAN: Head of Val Morgan Digital departs Vinyl Group (Mumbrella)
  • VINYL GROUP: Head of Val Morgan Digital departs Vinyl Group (Mumbrella)
  • VOGUE: Vogue Codes Secures 3 New Partners For 2026 Program (B&T)
  • WOMEN’S DAY: Better Homes & Gardens, Women’s Day Lead Roy Morgan’s Latest Magazine Rankings (B&T)

People

  • ABBEY-ROSE LUDSKI: Young Guns: Abbey-Rose Ludski at OA Collective (AdNews)
  • ADAM FERRIER: Adam Ferrier launches Inclusivelymade.ai with Mumbrella360 stunt (Mumbrella)
  • ADAM WHITFORD: Adam Whitford & Kirrily Hirst Join OMA, MOVE Boards (B&T)
  • CAT MCGINN: Cat McGinn launches AI advisory (AdNews)
  • CAT MCGINN: Cat McGinn launches Liminal & Co (Mumbrella)
  • CAT MCGINN: Ex-Mumbrella360 & Unmade Curator Cat McGinn Launches New Agency (B&T)
  • DONNA GORDON: ‘Exciting time’: ARN promotes Donna Gordon to Chief Marketing Officer (mediaweek)
  • DONNA GORDON: ARN elevates Donna Gordon to CMO amid business transformation (Mi3)
  • DONNA GORDON: ARN promotes Donna Gordon to chief marketing officer (AdNews)
  • DONNA GORDON: ARN Promotes Donna Gordon To CMO (B&T)
  • EMMA ROBBINS: Droga5 ANZ adds former M+C Saatchi creative chief Emma Robbins (mediaweek)
  • EMMA ROBBINS: Emma Robbins joins Droga5 ANZ as executive creative director (Mi3)
  • EMMA ROBBINS: M&C Saatchi creative lead Emma Robbins moves to Droga5 (Mumbrella)
  • EMMA ROBBINS: M+C’s Emma Robbins jumps to Droga5 (AdNews)
  • KARIM LOKHANDWALA: Mars Petcare appoints Karim Lokhandwala as chief customer officer for ANZ (Mi3)
  • KIRRILY HIRST: Adam Whitford & Kirrily Hirst Join OMA, MOVE Boards (B&T)
  • LOU BARRETT: Uncomfortable Growth® Uncut. Season 5, Episode 2: Lou Barrett (mediaweek)
  • PAUL DE GELDER: Predators vs A-Listers: Paul de Gelder on Nine’s new series ‘SHARK!’ (mediaweek)
  • RICHARD CRAPP: Industry Profile: Richard Crapp at Furthr (AdNews)
  • ROHAN LUND: Rohan Lund on his plans for a leaner, noisier SCA (Mumbrella)
  • SALLY KISSANE: Former Ogilvy CEO Sally Kissane joins Tumbleturn (Mumbrella)
  • SALLY KISSANE: Tumbleturn Appoints Sally Kissane To Lead New Client-Agency Relationship Practice (B&T)
  • SALLY KISSANE: Tumbleturn launches client-agency relationship practice with Sally Kissane (AdNews)
  • SIOBHAIN RYAN: Tapt Media appoints Siobhain Ryan as 4BC Station Manager (mediaweek)
  • SPIKE LEE: Spike Lee, Arsenal and B2B: How AirWallex created global brand awareness (AdNews)
  • YAEL KLASS: HiBob appoints Yael Klass as VP of brand amid AI-focused expansion (Mi3)
Updated: Thu 28 May 2026, 11:07 pm