What the media industry in Australia has been talking about over the last few days
Agencies & HoldCos
- 5D: New 5D data shows experienced buyers are ditching brand loyalty (mediaweek)
- AKQA: AKQA Australia unveils new Hesta campaign to redefine retirement (Mi3)
- AKQA: HESTA & AKQA Help Aussies Retire Through ‘Don’t Tell Me’ Campaign (B&T)
- BLAZEAWAY: ‘A Natural Fit’: Are Media Appoints Blazeaway Media To Run Sales in SA (B&T)
- BLAZEAWAY: Are Media appoints Blazeaway South Australia sales representative (AdNews)
- BLAZEAWAY: Are Media partners with Blazeaway Media for South Australian expansion (Mi3)
- BLAZEAWAY: Blazeaway Media nabs Are Media sales representation in SA (mediaweek)
- CATINELLA: Scotch Brand The Macallan Appoints CATINELLA As Communications Agency In Australia (B&T)
- CLEMENGER BBDO: Clemenger drops out of Samsung creative and media pitch (AdNews)
- CLEMENGER BBDO: Clemenger out of Samsung creative and media pitch (AdNews)
- CLEMENGER BBDO: DoorDash Bag Chat with Clemenger BBDO (AdNews)
- COCOGUN: UnLtd refreshes brand identity via Cocogun (AdNews)
- COCOGUN: UnLtd Unveils Hot New Brand Identity Via Cocogun (B&T)
- COCOGUN: UnLtd unveils new brand identity created by Cocogun (mediaweek)
- CUMMINS & PARTNERS: Cummins & Partners wins creative and media for The Hidden Sea wine (AdNews)
- DROGA5: Droga5 ANZ adds former M+C Saatchi creative chief Emma Robbins (mediaweek)
- DROGA5: Emma Robbins joins Droga5 ANZ as executive creative director (Mi3)
- DROGA5: M&C Saatchi creative lead Emma Robbins moves to Droga5 (Mumbrella)
- DROGA5: M+C’s Emma Robbins jumps to Droga5 (AdNews)
- HAVAS: Havas Blak launched for First Nations communications (AdNews)
- HAVAS: Havas Red & Sunsweet Prunes Tap Influencers To Make Prunes Relevant (B&T)
- HOWATSON+COMPANY: Howatson+Company appointed SharkNinja ANZ creative agency of record (AdNews)
- HOWATSON+COMPANY: Howatson+Company lands SharkNinja creative account (mediaweek)
- HOWATSON+COMPANY: SharkNinja Appoints Howatson+Company As Creative AOR (B&T)
- LIMINAL & CO: Cat McGinn launches Liminal & Co (Mumbrella)
- M+C SAATCHI: Droga5 ANZ adds former M+C Saatchi creative chief Emma Robbins (mediaweek)
- M+C SAATCHI: M&C Saatchi creative lead Emma Robbins moves to Droga5 (Mumbrella)
- M+C SAATCHI: M+C’s Emma Robbins jumps to Droga5 (AdNews)
- MEDIA33: ‘Significant Opportunity’: Media33 Wins Media Accounts For STEDI & Runva (B&T)
- OA COLLECTIVE: Young Guns: Abbey-Rose Ludski at OA Collective (AdNews)
- OGILVY: Former Ogilvy CEO Sally Kissane joins Tumbleturn (Mumbrella)
- PUBLICIS: Publicis’ Arthur Sadoun gets his pay rise (AdNews)
- SAATCHI & SAATCHI: ‘Make Them Pause’: Sophie & Sophie From Saatchi & Saatchi Opine On The Need For Unbridled Creativity In OOH (B&T)
- SHOWPONY: Tourism Central Australia Launches ‘Head For The Heart’ Platform Via Showpony (B&T)
- SOCIAL SOUP: Social Soup research reveals Australians seek genuine community over brand connection (Mi3)
- SOCIAL SOUP: The analogue backlash: Social Soup exposes brand community fails (mediaweek)
- THINKERBELL: Thinkerbell & Inclusively Made Launch AI Tool To Counter Disability Exclusion In Advertising (B&T)
- TUMBLETURN: Former Ogilvy CEO Sally Kissane joins Tumbleturn (Mumbrella)
- TUMBLETURN: Tumbleturn Appoints Sally Kissane To Lead New Client-Agency Relationship Practice (B&T)
- TUMBLETURN: Tumbleturn launches client-agency relationship practice with Sally Kissane (AdNews)
- UM: UM Australia’s new CEO isn’t wasting any time (AdNews)
- WPP: WPP Media wins big, loses a bit (AdNews)
Companies & Advertisers
- AIRWALLEX: Spike Lee, Arsenal and B2B: How AirWallex created global brand awareness (AdNews)
- AMI: Zambrero appoints former AMI executive Bronwyn Heys as CMO (Mumbrella)
- ARSENAL: Spike Lee, Arsenal and B2B: How AirWallex created global brand awareness (AdNews)
- AUSSIE: ‘Makes Them Stop Scrolling’: Short Tutorials Aussie’s Biggest Purchase Trigger, Research Finds (B&T)
- AUSSIE: The Aussie ‘Directed by’ credit that sparked a Federal Court battle (mediaweek)
- AUSTRALIAN GOVERNMENT: Australian Government launches first campaign on perimenopause and menopause (Mi3)
- BAKERS DELIGHT: Power of focus: Bakers Delight CMO on targeting ‘white, middle-class lunchbox’ (Mumbrella)
- DOORDASH: DoorDash Bag Chat with Clemenger BBDO (AdNews)
- EXPRESSVPN: ExpressVPN leads vpn industry with 27 independent security audits (Mi3)
- FURTHR: Industry Profile: Richard Crapp at Furthr (AdNews)
- HESTA: AKQA Australia unveils new Hesta campaign to redefine retirement (Mi3)
- HESTA: HESTA & AKQA Help Aussies Retire Through ‘Don’t Tell Me’ Campaign (B&T)
- HIBOB: HiBob appoints Yael Klass as VP of brand amid AI-focused expansion (Mi3)
- INCLUSIVELY MADE: Adam Ferrier launches Inclusivelymade.ai with Mumbrella360 stunt (Mumbrella)
- INCLUSIVELY MADE: Thinkerbell & Inclusively Made Launch AI Tool To Counter Disability Exclusion In Advertising (B&T)
- INTUIT MAILCHIMP: Intuit Mailchimp Launches Analytics AI To Streamline Marketing Data (B&T)
- MACQUARIE CENTRE: Macquarie Centre launches ‘Where it All Begins’ campaign to elevate shopping experience (Mi3)
- MARS: Mars Petcare appoints Karim Lokhandwala as chief customer officer for ANZ (Mi3)
- MELBOURNE METRO TUNNEL: oOh!media launches large format screen on Melbourne Metro Tunnel at Town Hall Station (AdNews)
- MELBOURNE METRO TUNNEL: oOh!media Unveils Full-Motion 3D Enabled Digital Screen In Melbourne Metro Tunnel (B&T)
- MELBOURNE METRO TUNNEL: oOh!media unveils largest digital screen on Melbourne Metro tunnel (Mi3)
- RAMMP: Rammp unveils free ai plug-in for real-time customer trust analysis (Mi3)
- RUNVA: ‘Significant Opportunity’: Media33 Wins Media Accounts For STEDI & Runva (B&T)
- SAFEWORK NSW: MAFS Handed SafeWork NSW Improvement Notices Following Allegations Of ‘Violence, Aggression & Non-Consensual Touching’ (B&T)
- SAFEWORK NSW: More ‘MAFS’ allegations revealed as SafeWork NSW notices issued (mediaweek)
- SAMSUNG: Clemenger drops out of Samsung creative and media pitch (AdNews)
- SAMSUNG: Clemenger out of Samsung creative and media pitch (AdNews)
- SHARKNINJA: Howatson+Company appointed SharkNinja ANZ creative agency of record (AdNews)
- SHARKNINJA: Howatson+Company lands SharkNinja creative account (mediaweek)
- SHARKNINJA: SharkNinja Appoints Howatson+Company As Creative AOR (B&T)
- STEDI: ‘Significant Opportunity’: Media33 Wins Media Accounts For STEDI & Runva (B&T)
- SUNSWEET PRUNES: Havas Red & Sunsweet Prunes Tap Influencers To Make Prunes Relevant (B&T)
- THE HIDDEN SEA: Cummins & Partners wins creative and media for The Hidden Sea wine (AdNews)
- THE MACALLAN: Scotch Brand The Macallan Appoints CATINELLA As Communications Agency In Australia (B&T)
- TOURISM CENTRAL AUSTRALIA: Tourism Central Australia Launches ‘Head For The Heart’ Platform Via Showpony (B&T)
- TOWN HALL STATION: oOh!media launches large format screen on Melbourne Metro Tunnel at Town Hall Station (AdNews)
- ZAMBRERO: Zambrero appoints former AMI CEO Bronwyn Heys as CMO (Mumbrella)
Industry & General Topics
- ACTOR: YouTuber arrested over alleged AI defamation of actor (mediaweek)
- ADVERTISING: Thinkerbell & Inclusively Made Launch AI Tool To Counter Disability Exclusion In Advertising (B&T)
- ADVERTISING INDUSTRIAL COMPLEX: The advertising industrial complex loves click-based ‘delusion’ (AdNews)
- AI: ‘Marketers Should Stop Wasting Money On Unnecessary New Platforms & AI Tools’: Ebiquity Global CEO (B&T)
- AI: ‘We’re marketing to machines now’: Kantar on brands’ AI blind spot (Mumbrella)
- AI: ‘Why does CX still suck so much?’: Martech’s top two thinkers say AI exposed the hard truth that brands optimised for surveillance, efficiency and software sprawl, not customers (Mi3)
- AI: Broadsign & Global Partners Deliver First End-to-End Agentic AI-Powered OOH Campaign (B&T)
- AI: Cat McGinn launches AI advisory (AdNews)
- AI: Despite the AI boom, tech fortunes decline in AFR Rich List 2026 (Mi3)
- AI: Industrialising uncertainty’: Kopilot’s Kenny Hill warns AI is frying our brains (Mumbrella)
- AI: Privacy concerns escalate as trust in AI and social media plummets, OAIC report reveals (Mi3)
- AI: Rammp unveils free ai plug-in for real-time customer trust analysis (Mi3)
- AI: Thinkerbell & Inclusively Made Launch AI Tool To Counter Disability Exclusion In Advertising (B&T)
- AI: YouTuber arrested over alleged AI defamation of actor (mediaweek)
- AUDIO: Snapshot: Australian audio leaders in London capture spirit of collaboration (Mumbrella)
- AUSTRALIANS: Aussies are chasing small wins as cost-of-living pressure bites (mediaweek)
- BRAND LOYALTY: New 5D data shows experienced buyers are ditching brand loyalty (mediaweek)
- BRAND LOYALTY: Why experience is rewriting the rules of brand loyalty (mediaweek)
- CLICKS: The clicks are falling, search is over: Google giveth and takes away (AdNews)
- CMOS: It’s a shit show out there’: CMOs open up about redundancy on stage (Mumbrella)
- CMOS: Power of focus: Bakers Delight CMO on targeting ‘white, middle-class lunchbox’ (Mumbrella)
- COMMUNICATIONS: Scotch Brand The Macallan Appoints CATINELLA As Communications Agency In Australia (B&T)
- COMMUNITY: Social Soup research reveals Australians seek genuine community over brand connection (Mi3)
- COMMUNITY: The analogue backlash: Social Soup exposes brand community fails (mediaweek)
- CONSUMERS: Consumers Crave ‘Real Creators & Real Experiences’ But When Will Budgets Follow Suit? (B&T)
- CONSUMERS: New 5D data shows experienced buyers are ditching brand loyalty (mediaweek)
- CREATORS: Consumers Crave ‘Real Creators & Real Experiences’ But When Will Budgets Follow Suit? (B&T)
- CX: ‘Why does CX still suck so much?’: Martech’s top two thinkers say AI exposed the hard truth that brands optimised for surveillance, efficiency and software sprawl, not customers (Mi3)
- DISABILITY: Thinkerbell & Inclusively Made Launch AI Tool To Counter Disability Exclusion In Advertising (B&T)
- EBIQUITY: ‘Marketers Should Stop Wasting Money On Unnecessary New Platforms & AI Tools’: Ebiquity Global CEO (B&T)
- ECONOMIC PRESSURE: Aussies are chasing small wins as cost-of-living pressure bites (mediaweek)
- EXPERIENCES: Consumers Crave ‘Real Creators & Real Experiences’ But When Will Budgets Follow Suit? (B&T)
- FEDERAL COURT: The Aussie ‘Directed by’ credit that sparked a Federal Court battle (mediaweek)
- INDUSTRY PROFILE: Industry Profile: Richard Crapp at Furthr (AdNews)
- INFORMERCIAL: The infomercial is back, and it lives on TikTok (mediaweek)
- KANTAR: ‘We’re marketing to machines now’: Kantar on brands’ AI blind spot (Mumbrella)
- MENOPAUSE: Australian Government launches first campaign on perimenopause and menopause (Mi3)
- MMM: Warning sounded over free MMM from digital platforms (Mumbrella)
- MOVE: Adam Whitford & Kirrily Hirst Join OMA, MOVE Boards (B&T)
- OMA: Adam Whitford & Kirrily Hirst Join OMA, MOVE Boards (B&T)
- OUT OF HOME: ‘Make Them Pause’: Sophie & Sophie From Saatchi & Saatchi Opine On The Need For Unbridled Creativity In OOH (B&T)
- OUT OF HOME: Broadsign & Global Partners Deliver First End-to-End Agentic AI-Powered OOH Campaign (B&T)
- RADIO: SONARR Awards Steps In Where Australian Commercial Radio & Podcast Awards Left Off (B&T)
- RESEARCH: ‘Makes Them Stop Scrolling’: Short Tutorials Aussie’s Biggest Purchase Trigger, Research Finds (B&T)
- SEARCH: The clicks are falling, search is over: Google giveth and takes away (AdNews)
- SOCIAL MEDIA: Privacy concerns escalate as trust in AI and social media plummets, OAIC report reveals (Mi3)
- SONARR AWARDS: SONARR Awards Steps In Where Australian Commercial Radio & Podcast Awards Left Off (B&T)
- STATE OF ORIGIN: TV Ratings (27/5/2026): Game One Delivers Highest Total TV Result For State Of Origin In VOZ History (B&T)
- TELEVISION: Nexxen launches programmatic Smart TV home screen advertising (AdNews)
- TELEVISION: Nexxen Launches Smart TV Home Screen Ad Capability (B&T)
- TV RATINGS: TV Ratings (27/5/2026): Game One Delivers Highest Total TV Result For State Of Origin In VOZ History (B&T)
- TV RATINGS: TV Ratings Wednesday 27 May: State of Origin sweeps board (mediaweek)
- UNLTD: UnLtd refreshes brand identity via Cocogun (AdNews)
- UNLTD: UnLtd Unveils Hot New Brand Identity Via Cocogun (B&T)
- UNLTD: UnLtd unveils new brand identity created by Cocogun (mediaweek)
- VOZ: TV Ratings (27/5/2026): Game One Delivers Highest Total TV Result For State Of Origin In VOZ History (B&T)
- VPN: ExpressVPN leads vpn industry with 27 independent security audits (Mi3)
Media Owners & Content
- 4BC: Tapt Media appoints Siobhain Ryan as 4BC Station Manager (mediaweek)
- ABC: ABC appoints director of news and current affairs (Mumbrella)
- ABC: ABC News Boss drop comes early after Marks’ big Senate tease (mediaweek)
- ABC: Reuters Executive Editor To Head News & Current Affairs At The ABC (B&T)
- AFR: Australian Financial Review Rich List wealth hits $707 billion (mediaweek)
- AFR: Despite the AI boom, tech fortunes decline in AFR Rich List 2026 (Mi3)
- ARE MEDIA: ‘A Natural Fit’: Are Media Appoints Blazeaway Media To Run Sales in SA (B&T)
- ARE MEDIA: Are Media appoints Blazeaway South Australia sales representative (AdNews)
- ARE MEDIA: ARE Media partners with Blazeaway Media for South Australian expansion (Mi3)
- ARE MEDIA: Blazeaway Media nabs Are Media sales representation in SA (mediaweek)
- ARN: ‘Exciting time’: ARN promotes Donna Gordon to Chief Marketing Officer (mediaweek)
- ARN: ARN elevates Donna Gordon to CMO amid business transformation (Mi3)
- ARN: ARN promotes Donna Gordon to chief marketing officer (AdNews)
- ARN: ARN Promotes Donna Gordon To CMO (B&T)
- BETTER HOMES & GARDENS: Better Homes & Gardens, Women’s Day Lead Roy Morgan’s Latest Magazine Rankings (B&T)
- BROADSIGN: Broadsign & Global Partners Deliver First End-to-End Agentic AI-Powered OOH Campaign (B&T)
- CARSALES: ‘Confidence before committing’: carsales launches guide for overwhelmed new car buyers (mediaweek)
- CARSALES: Carsales launches comprehensive New Car Buyer’s Guide to aid consumer decision-making (Mi3)
- CARSALES: Carsales Takes New Car Buyers For A Spin With New Discovery Guide (B&T)
- CARSALES: Carsales unveils New Car Buyer’s Guide, shifting focus from awards to always-on presence (Mi3)
- GOOGLE: The clicks are falling, search is over: Google giveth and takes away (AdNews)
- GOOGLE: YouTube & Netflix Receive Sharpest Rise In Marketing Investment Over The Past Year (B&T)
- GOOGLE: YouTuber arrested over alleged AI defamation of actor (mediaweek)
- HOME AND AWAY: Home and Away shooting to rock Summer Bay (mediaweek)
- MAFS: MAFS Handed SafeWork NSW Improvement Notices Following Allegations Of ‘Violence, Aggression & Non-Consensual Touching’ (B&T)
- MAFS: More MAFS allegations revealed as SafeWork NSW notices issued (mediaweek)
- META: Meta launches paid subscriptions (AdNews)
- META: Meta Ramps Up Efforts To Combat FIFA World Cup Scams (B&T)
- META: Meta tackles ‘World Cup scam economy’ with new safety tools (mediaweek)
- MUMBRELLA: Adam Ferrier launches Inclusivelymade.ai with Mumbrella360 stunt (Mumbrella)
- NETFLIX: Netflix rakes in $1.5b in Australia, shifts most offshore (AFR)
- NETFLIX: Netflix subscribers paying more despite less original content (mediaweek)
- NETFLIX: YouTube & Netflix Receive Sharpest Rise In Marketing Investment Over The Past Year (B&T)
- NEXXEN: Nexxen launches programmatic Smart TV home screen advertising (AdNews)
- NEXXEN: Nexxen Launches Smart TV Home Screen Ad Capability (B&T)
- NINE: Predators vs A-Listers: Paul de Gelder on Nine’s new series ‘SHARK!’ (mediaweek)
- NINE: TV Ratings (28/5/2026): Blues Clean Sweep Proves Winning Formula For Nine (B&T)
- OOH!MEDIA: oOh!media launches large format screen on Melbourne Metro Tunnel at Town Hall Station (AdNews)
- OOH!MEDIA: oOh!media pops up Melbourne Metro Tunnel’s largest digital screen (mediaweek)
- OOH!MEDIA: oOh!media Unveils Full-Motion 3D Enabled Digital Screen In Melbourne Metro Tunnel (B&T)
- OOH!MEDIA: oOh!media unveils largest digital screen on Melbourne Metro tunnel (Mi3)
- PLATFORMS: ‘Marketers Should Stop Wasting Money On Unnecessary New Platforms & AI Tools’: Ebiquity Global CEO (B&T)
- SBS: SBS rolls out new On Demand features ahead of FIFA World Cup 2026 (mediaweek)
- SCA: From The Simpsons to Southern Cross: Gina Rinehart’s long media play (AFR)
- SCA: Rohan Lund on his plans for a leaner, noisier SCA (Mumbrella)
- TAPT MEDIA: Tapt Media appoints Siobhain Ryan as 4BC Station Manager (mediaweek)
- TIKTOK: The infomercial is back, and it lives on TikTok (mediaweek)
- UNCOMFORTABLE GROWTH® UNCUT: Uncomfortable Growth® Uncut. Season 5, Episode 2: Lou Barrett (mediaweek)
- VAL MORGAN: Head of Val Morgan Digital departs Vinyl Group (Mumbrella)
- VAST BILLBOARDS: Vast Billboards donates digital space to support Kiwi artists during NZ music month (Mi3)
- VINYL GROUP: Head of Val Morgan Digital departs Vinyl Group (Mumbrella)
- VOGUE: Vogue Codes returns for 11th year with Katherine Bennell-Pegg (mediaweek)
- VOGUE: Vogue Codes Secures 3 New Partners For 2026 Program (B&T)
- WOMEN’S DAY: Better Homes & Gardens, Women’s Day Lead Roy Morgan’s Latest Magazine Rankings (B&T)
People
- ABBEY-ROSE LUDSKI: Young Guns: Abbey-Rose Ludski at OA Collective (AdNews)
- ADAM FERRIER: Adam Ferrier launches Inclusivelymade.ai with Mumbrella360 stunt (Mumbrella)
- ADAM WHITFORD: Adam Whitford & Kirrily Hirst Join OMA, MOVE Boards (B&T)
- ARTHUR SADOUN: Publicis’ Arthur Sadoun gets his pay rise (AdNews)
- BRONWYN HEYS: Zambrero appoints former AMI CEO Bronwyn Heys as CMO (Mumbrella)
- CAT MCGINN: Cat McGinn launches AI advisory (AdNews)
- CAT MCGINN: Cat McGinn launches Liminal & Co (Mumbrella)
- CAT MCGINN: Ex-Mumbrella360 & Unmade Curator Cat McGinn Launches New Agency (B&T)
- DONNA GORDON: ‘Exciting time’: ARN promotes Donna Gordon to Chief Marketing Officer (mediaweek)
- DONNA GORDON: ARN elevates Donna Gordon to CMO amid business transformation (Mi3)
- DONNA GORDON: ARN promotes Donna Gordon to chief marketing officer (AdNews)
- DONNA GORDON: ARN Promotes Donna Gordon To CMO (B&T)
- EMMA ROBBINS: Droga5 ANZ adds former M+C Saatchi creative chief Emma Robbins (mediaweek)
- EMMA ROBBINS: Emma Robbins joins Droga5 ANZ as executive creative director (Mi3)
- EMMA ROBBINS: M&C Saatchi creative lead Emma Robbins moves to Droga5 (Mumbrella)
- EMMA ROBBINS: M+C’s Emma Robbins jumps to Droga5 (AdNews)
- GINA RINEHART: From The Simpsons to Southern Cross: Gina Rinehart’s long media play (AFR)
- HUGH MARKS: ABC News Boss drop comes early after Marks’ big Senate tease (mediaweek)
- KARIM LOKHANDWALA: Mars Petcare appoints Karim Lokhandwala as chief customer officer for ANZ (Mi3)
- KATHERINE BENNELL-PEGG: Vogue Codes returns for 11th year with Katherine Bennell-Pegg (mediaweek)
- KENNY HILL: Industrialising uncertainty’: Kopilot’s Kenny Hill warns AI is frying our brains (Mumbrella)
- KIRRILY HIRST: Adam Whitford & Kirrily Hirst Join OMA, MOVE Boards (B&T)
- LOU BARRETT: Uncomfortable Growth® Uncut. Season 5, Episode 2: Lou Barrett (mediaweek)
- LYNDALL SPOONER: Why experience is rewriting the rules of brand loyalty (mediaweek)
- NICK GARRETT: Make it simpler’: Garrett calls for industry redesign as holdco bosses meet on-stage (Mumbrella)
- PAUL DE GELDER: Predators vs A-Listers: Paul de Gelder on Nine’s new series ‘SHARK!’ (mediaweek)
- RICHARD CRAPP: Industry Profile: Richard Crapp at Furthr (AdNews)
- ROHAN LUND: Rohan Lund on his plans for a leaner, noisier SCA (Mumbrella)
- SALLY KISSANE: Former Ogilvy CEO Sally Kissane joins Tumbleturn (Mumbrella)
- SALLY KISSANE: Tumbleturn Appoints Sally Kissane To Lead New Client-Agency Relationship Practice (B&T)
- SALLY KISSANE: Tumbleturn launches client-agency relationship practice with Sally Kissane (AdNews)
- SIOBHAIN RYAN: Tapt Media appoints Siobhain Ryan as 4BC Station Manager (mediaweek)
- SPIKE LEE: Spike Lee, Arsenal and B2B: How AirWallex created global brand awareness (AdNews)
- YAEL KLASS: HiBob appoints Yael Klass as VP of brand amid AI-focused expansion (Mi3)
Updated: Sat 30 May 2026, 6:01 pm