What the media industry in Australia has been talking about today

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Agencies & HoldCos

  • ACCENTURE SONG: Accenture Song nabs Australia Post media agency remit (mediaweek)
  • ACCENTURE SONG: Accenture Song wins Australia Post media account (AdNews)
  • ACCENTURE SONG: Australia Post chooses Accenture Song as media agency of record (Mi3)
  • BASTION: Bastion: B&T’s Agency Scorecard 2026 (B&T)
  • DROGA5: Canadian Club and Droga5 expose Australia’s beer muscle memory (mediaweek)
  • DROGA5: Canadian Club Continues ‘Over Beer?’ Platform By Calling Beer Drinkers ‘Liar Liars Pants On Fire’ Via Droga5 (B&T)
  • GOOUTREACH: GoOutreach debuts digital PR service off back of existing client demand (Mi3)
  • HOWATSON+COMPANY: SharkNinja appoints Howatson+Company as creative agency for anz (Mi3)
  • MINDSHARE: Asahi Beverages appoints Mindshare as media agency (mediaweek)
  • MINDSHARE: Asahi chooses Mindshare as new media agency partner (Mi3)
  • MINDSHARE: Mindshare wins Asahi media account (AdNews)
  • VML: ‘We Worked All Night’: VML’s Shilpi Dey & Raj Thakkar Reveal Effort Behind Cairns Hatchlings Audio Win (B&T)

Companies & Advertisers

  • AFTRS: Peter Weir named inaugural recipient of AFTRS Lifetime Achievement Award (mediaweek)
  • ASAHI: Asahi chooses Mindshare as new media agency partner (Mi3)
  • ASAHI: Mindshare wins Asahi media account (AdNews)
  • ASAHI BEVERAGES: Asahi Beverages appoints Mindshare as media agency (mediaweek)
  • AUSTRALIA POST: Accenture Song nabs Australia Post media agency remit (mediaweek)
  • AUSTRALIA POST: Accenture Song wins Australia Post media account (AdNews)
  • AUSTRALIA POST: Australia Post chooses Accenture Song as media agency of record (Mi3)
  • BILLY BONES CLUB: Billy Bones Club ad breaches Ad Standards rules by promoting smoking (Mumbrella)
  • CANADIAN CLUB: Canadian Club and Droga5 expose Australia’s beer muscle memory (mediaweek)
  • CANADIAN CLUB: Canadian Club challenges beer norms with ‘Over Beer?’ campaign (Mi3)
  • CANADIAN CLUB: Canadian Club Continues ‘Over Beer?’ Platform By Calling Beer Drinkers ‘Liar Liars Pants On Fire’ Via Droga5 (B&T)
  • CANCER COUNCIL: Cancer Council launches new bowel cancer screening campaign (mediaweek)
  • DISPENSED AUSTRALIA: Dispensed Australia launches ‘This Is Not Medical Advice’ campaign (Mi3)
  • DOORDASH: DoorDash rides into ‘Bag Chat’ series with animatronic hosts (Mi3)
  • FIFA WORLD CUP: SBS confirms FIFA World Cup 2026 broadcast sponsors (mediaweek)
  • GINDU: John Sintras joins Gindu as partner amid digital brand refresh and new gin product launch (Mi3)
  • GOOD FOOD & WINE SHOW: Good Food & Wine Show and BBC Studios launch Bake Off precinct (mediaweek)
  • H&R BLOCK: When marketing mix modelling isn’t working: How H&R Block rethought attribution and modelling – and found more confidence in brand and business outcomes (Mi3)
  • HYUNDAI: McDonald’s, Hyundai & More Sponsor SBS FIFA World Cup 2026 Broadcast (B&T)
  • IVY BALLROOM: Next of the Best: why the ivy Ballroom is the only place to be on June 11 (mediaweek)
  • MCDONALD: Cubery: Ronald McDonald tops Australia’s favourite brand mascots (AdNews)
  • MCDONALD’S: Cubery: Ronald McDonald tops Australia’s favourite brand mascots (AdNews)
  • MCDONALD’S: McDonald’s, Hyundai & More Sponsor SBS FIFA World Cup 2026 Broadcast (B&T)
  • OPERA AUSTRALIA: Opera Australia pitches media account (AdNews)
  • RONALD MCDONALD HOUSE AUSTRALIA: Ronald McDonald House Australia rebrands to highlight family support role (Mi3)
  • SAMSUNG: Samsung TV Plus Australia adds major new channels (mediaweek)
  • SAMSUNG: Samsung TV Plus Australia Rolls Out Content Partnerships With BBC Studios & NBCUniversal (B&T)
  • SAMSUNG TV PLUS: Samsung TV Plus Australia Rolls Out Content Partnerships With BBC Studios & NBCUniversal (B&T)
  • SHARKNINJA: SharkNinja appoints Howatson+Company as creative agency for anz (Mi3)
  • TICKETEK: Ticketek taps Melvin Koh to accelerate Asia expansion (mediaweek)
  • ZENDESK: Zendesk Taps Tifenn Dano Kwan For CMO Role (B&T)

Industry & General Topics

  • ADVERTISING: Advertising market down 11.6% in April (AdNews)
  • ADVERTISING: Automotive spend booms despite advertising falling overall (Mumbrella)
  • ADVERTISING: Jobs Intelligence – The latest ad industry roles, June 1, 2026 (AdNews)
  • AI: Fitzgerald & Fraser Warn Marketers Should Ditch AI In An Industry ‘Craving Real Content’ (B&T)
  • ALCOHOL: The industry sees no need to changes rules as alcohol TV advertising spend drops (AdNews)
  • ATTRIBUTION: When marketing mix modelling isn’t working: How H&R Block rethought attribution and modelling – and found more confidence in brand and business outcomes (Mi3)
  • AUSTRALIANS: Aussies want simple chocolate deals, not mental maths (mediaweek)
  • AUTOMOTIVE: Automotive spend booms despite advertising falling overall (Mumbrella)
  • BRAND MASCOTS: Cubery: Ronald McDonald tops Australia’s favourite brand mascots (AdNews)
  • CANCER: New campaign targets increased participation in bowel cancer screening (Mi3)
  • CANNES: Journalist slammed for ‘racially insensitive’ behaviour at Cannes (mediaweek)
  • CHOCOLATE DEALS: Aussies want simple chocolate deals, not mental maths (mediaweek)
  • CLIENT DEMAND: GoOutreach debuts digital PR service off back of existing client demand (Mi3)
  • CONSUMERS: Experience the key driver in consumer decision-making for brands, finds new research (Mi3)
  • CONTENT: Fitzgerald & Fraser Warn Marketers Should Ditch AI In An Industry ‘Craving Real Content’ (B&T)
  • DIGITAL BRAND REFRESH: John Sintras joins Gindu as partner amid digital brand refresh and new gin product launch (Mi3)
  • DIGITAL PR: GoOutreach debuts digital PR service off back of existing client demand (Mi3)
  • DIGITAL PR SERVICE: GoOutreach debuts digital PR service off back of existing client demand (Mi3)
  • EOFY: News Australia launches EOFY campaign with news.com.au Checkout (mediaweek)
  • FIFA WORLD CUP 2026 BROADCAST: McDonald’s, Hyundai & More Sponsor SBS FIFA World Cup 2026 Broadcast (B&T)
  • GIN PRODUCT LAUNCH: John Sintras joins Gindu as partner amid digital brand refresh and new gin product launch (Mi3)
  • IMAA: IMAA announces a record 24 teams for Pitch-Chella 2026 (AdNews)
  • IMAA: IMAA reveals biggest Pitch-Chella cohort (mediaweek)
  • IMAA: IMAA’s 2026 Pitch-Chella attracts 24 teams across indie agencies (Mi3)
  • INDIE AGENCIES: IMAA’s 2026 Pitch-Chella attracts 24 teams across indie agencies (Mi3)
  • INDUSTRY: The industry sees no need to changes rules as alcohol TV advertising spend drops (AdNews)
  • JOBS: Jobs Intelligence – The latest ad industry roles, June 1, 2026 (AdNews)
  • JOURNALISM: Amid the chaos, brand success still starts with trusted journalism (mediaweek)
  • JOURNALISM: Journalist slammed for ‘racially insensitive’ behaviour at Cannes (mediaweek)
  • LIVE PERFORMANCE: New Publication The Fourth Wall Launches In Australia, Covering Live Performance (B&T)
  • MARKETING MIX MODELLING: When marketing mix modelling isn’t working: How H&R Block rethought attribution and modelling – and found more confidence in brand and business outcomes (Mi3)
  • NEW CAMPAIGN: New campaign targets increased participation in bowel cancer screening (Mi3)
  • NEW PUBLICATION: New Publication The Fourth Wall Launches In Australia, Covering Live Performance (B&T)
  • NEXT OF THE BEST: Next of the Best: why the ivy Ballroom is the only place to be on June 11 (mediaweek)
  • PITCH-CHELLA: IMAA reveals biggest Pitch-Chella cohort (mediaweek)
  • PITCH-CHELLA: IMAA’s 2026 Pitch-Chella attracts 24 teams across indie agencies (Mi3)
  • PITCH-CHELLA 2026: IMAA announces a record 24 teams for Pitch-Chella 2026 (AdNews)
  • RACIALLY INSENSITIVE BEHAVIOUR: Journalist slammed for ‘racially insensitive’ behaviour at Cannes (mediaweek)
  • READERS & ADVERTISERS: Nine.com.au Relaunches Due To ‘Changing Needs’ Of Readers & Advertisers (B&T)
  • SPEED: Speed: B&T’s Agency Scorecard 2026 (B&T)
  • THE BLAIR WITCH PROJECT: What Can Creatives Learn From The Blair Witch Project? (B&T)

Media Owners & Content

  • 9NEWS: TV Ratings Sunday 31 May: 9News and Shark! top the weekend (mediaweek)
  • ARN: ARN appoints Melissa Verner Green as director of sales for Melbourne (Mi3)
  • ARN: ARN appoints Melissa Verner Green as Melbourne Sales Director (mediaweek)
  • ARN: Former Meta Exec Melissa Verner Green Returns To ARN As Director Of Sales, Melbourne (B&T)
  • ARN: Jackie O reportedly subpoenaed by ARN in legal battle (mediaweek)
  • ARN: Melissa Verner Green appointed ARN director of sales, Melbourne (AdNews)
  • B&T: B&T Reveals Inaugural Agency Scorecards Advisory Panel (B&T)
  • B&T: Bastion: B&T’s Agency Scorecard 2026 (B&T)
  • B&T: Speed: B&T’s Agency Scorecard 2026 (B&T)
  • BBC: Good Food & Wine Show and BBC Studios launch Bake Off precinct (mediaweek)
  • BBC: Samsung TV Plus Australia Rolls Out Content Partnerships With BBC Studios & NBCUniversal (B&T)
  • BREAKER MEDIA: AI Can’t Liquor Up a Source’: Breaker Media’s Lachlan Cartwright to Headline Publish 2026 (Mumbrella)
  • META: Former Meta Exec Melissa Verner Green Returns To ARN As Director Of Sales, Melbourne (B&T)
  • META: Meta bolsters security measures ahead of FIFA World Cup 2026 (Mi3)
  • NBCUNIVERSAL: Samsung TV Plus Australia Rolls Out Content Partnerships With BBC Studios & NBCUniversal (B&T)
  • NETFLIX: Netflix sends $1bn of its Australian-made revenue overseas (mediaweek)
  • NETFLIX: Netflix Ships 92% Of Aussie-Made Revenue Abroad (B&T)
  • NEWS CORP: News Australia launches EOFY campaign with news.com.au Checkout (mediaweek)
  • NINE: Nine overhauls nine.com.au in biggest digital shake-up to date (mediaweek)
  • NINE: Nine relaunches nine.com.au (AdNews)
  • NINE: Nine simplifies digital platforms under nine.com.au banner (Mumbrella)
  • NINE: Nine unveils major re-launch of nine.com.au with focus on six key pillars (Mi3)
  • NINE: Nine.com.au Relaunches Due To ‘Changing Needs’ Of Readers & Advertisers (B&T)
  • NINE: Nine’s Shark fails to bite into Ten’s Masterchef audience (Mumbrella)
  • NINE: Weekend Ratings (29-31/5/2026): Nine’s Shark! Snaps Up 1.6 Million Viewers On TV Debut (B&T)
  • SBS: McDonald’s, Hyundai & More Sponsor SBS FIFA World Cup 2026 Broadcast (B&T)
  • SBS: SBS brings Tour de France back live and free in 2026 (mediaweek)
  • SBS: SBS confirms FIFA World Cup 2026 broadcast sponsors (mediaweek)
  • SBS: SBS secures major sponsors for FIFA World Cup 2026 coverage (Mi3)
  • SBS: SBS signs seven major advertisers for FIFA World Cup 2026 (AdNews)
  • SCA: SCA shares push higher as Vinyl Group sinks (Mumbrella)
  • SUPER RADIO NETWORK: Super Radio Network’s Guy Ash ford suspended over Australian Audio Awards incident (Mumbrella)
  • THE FOURTH WALL: New Publication The Fourth Wall Launches In Australia, Covering Live Performance (B&T)
  • TIMES NEWS GROUP: Times News Group Revives 163-Year-Old Newspaper (B&T)
  • VAST BILLBOARDS: ‘Strengthens Community’: VAST Billboards Support Kiwi Artists During NZ Music Month (B&T)

People

  • ALEX CULLEN: Alex Cullen exits The Christian O’Connell Show (mediaweek)
  • CHRISTIAN O’CONNELL: Alex Cullen exits The Christian O’Connell Show (mediaweek)
  • CUBERY: Cubery: Ronald McDonald tops Australia’s favourite brand mascots (AdNews)
  • DANIEL PANKRAZ: Stop performing and start mattering’: Daniel Pankraz wants to end performative marketing (Mumbrella)
  • EMMA FRASER: Fitzgerald & Fraser Warn Marketers Should Ditch AI In An Industry ‘Craving Real Content’ (B&T)
  • GUY ASHFORD: Super Radio Network’s Guy Ashford suspended over Australian Audio Awards incident (Mumbrella)
  • JACKIE O: Jackie O reportedly subpoenaed by ARN in legal battle (mediaweek)
  • JOHN SINTRAS: John Sintras joins Gindu as partner amid digital brand refresh and new gin product launch (Mi3)
  • LACHLAN CARTWRIGHT: AI Can’t Liquor Up a Source’: Breaker Media’s Lachlan Cartwright to Headline Publish 2026 (Mumbrella)
  • MELISSA VERNER GREEN: ARN appoints Melissa Verner Green as director of sales for Melbourne (Mi3)
  • MELISSA VERNER GREEN: ARN appoints Melissa Verner Green as Melbourne Sales Director (mediaweek)
  • MELISSA VERNER GREEN: Former Meta Exec Melissa Verner Green Returns To ARN As Director Of Sales, Melbourne (B&T)
  • MELISSA VERNER GREEN: Melissa Verner Green appointed ARN director of sales, Melbourne (AdNews)
  • MELVIN KOH: Ticketek taps Melvin Koh to accelerate Asia expansion (mediaweek)
  • NINA FITZGERALD: Fitzgerald & Fraser Warn Marketers Should Ditch AI In An Industry ‘Craving Real Content’ (B&T)
  • PETER WEIR: Peter Weir named inaugural recipient of AFTRS Lifetime Achievement Award (mediaweek)
  • RAJ THAKKAR: ‘We Worked All Night’: VML’s Shilpi Dey & Raj Thakkar Reveal Effort Behind Cairns Hatchlings Audio Win (B&T)
  • SHILPI DEY: ‘We Worked All Night’: VML’s Shilpi Dey & Raj Thakkar Reveal Effort Behind Cairns Hatchlings Audio Win (B&T)
  • TIFENN DANO KWAN: Zendesk Taps Tifenn Dano Kwan For CMO Role (B&T)
Updated: Mon 01 Jun 2026, 6:11 pm