What the media industry in Australia is talking about today

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Agencies & HoldCos

  • ACCENTURE SONG: Patricio De Matteis returns to Accenture Song to lead Southeast Asia (Mi3)
  • AKCELO: McDonald’s Launches ‘You Know Where’ Campaign Via Akcelo (B&T)
  • BASTION: Bastion and Social Protect launch brand safety solution (AdNews)
  • BASTION: Bastion and Social Protect launch brand safety solution for creator marketing (Mi3)
  • BMF: BMF: B&T’s Agency Scorecard 2026 (B&T)
  • DANG & DUFFY: Live entertainment veterans launch Dang & Duffy (mediaweek)
  • HATCHED MEDIA: Hatched Media: B&T’s Agency Scorecard 2026 (B&T)
  • HOWATSON+CO: CommBank Appoints Howatson+Company As New Creative Agency (B&T)
  • HOWATSON+CO: CommBank picks Howatson+Company as new creative agency, parts company with M+C Saatchi (Mi3)
  • HOWATSON+CO: Howatson takes CommBank creative from M&C Saatchi (Mumbrella)
  • HOWATSON+CO: Howatson+Co wins CommBank (AdNews)
  • HOWATSON+CO: Howatson+Company wins CommBank account (mediaweek)
  • M+C SAATCHI: CommBank picks Howatson+Company as new creative agency, parts company with M+C Saatchi (Mi3)
  • M+C SAATCHI: Howatson takes CommBank creative from M&C Saatchi (Mumbrella)
  • MINDBOX: Mindbox wins HONOR and RBWH Foundation media accounts (AdNews)
  • OMNICOM: Baiada partners with Omnicom Oceania for brand evolution (Mi3)
  • OMNICOM: Baiada taps Omnicom Oceania in first Australian client partnership (mediaweek)
  • OMNICOM: Omnicom wins Baiada poultry pitch (AdNews)
  • THINKERBELL: Jetstar Celebrates 22nd Bday With Shannon Noll Lookalike Flight Via Thinkerbell (B&T)

Companies & Advertisers

  • ALLIANZ: Allianz Australia unveils ‘Worth it When it Matters Most’ campaign to highlight service excellence (Mi3)
  • ALLIANZ: Allianz shows why care matters when customers need it most (mediaweek)
  • ANTHROPIC: Anthropic Plans To Go Public, Despite Claude Remaining ‘Ad-Free’ (B&T)
  • BAIADA: Baiada partners with Omnicom Oceania for brand evolution (Mi3)
  • BAIADA: Baiada taps Omnicom Oceania in first Australian client partnership (mediaweek)
  • BAIADA: Omnicom wins Baiada poultry pitch (AdNews)
  • COMMBANK: CommBank Appoints Howatson+Company As New Creative Agency (B&T)
  • COMMBANK: CommBank picks Howatson+Company as new creative agency, parts company with M+C Saatchi (Mi3)
  • COMMBANK: Howatson takes CommBank creative from M&C Saatchi (Mumbrella)
  • COMMBANK: Howatson+Co wins CommBank (AdNews)
  • COMMBANK: Howatson+Company wins CommBank account (mediaweek)
  • HONOR: Mindbox wins HONOR and RBWH Foundation media accounts (AdNews)
  • JETSTAR: Jetstar Celebrates 22nd Bday With Shannon Noll Lookalike Flight Via Thinkerbell (B&T)
  • MCDONALD’S: McDonald’s Launches ‘You Know Where’ Campaign Via Akcelo (B&T)
  • PRADA 2: Mother’s Day, Michael & Prada 2 Break May’s Cinema Box Office Records (B&T)
  • RBWH FOUNDATION: Mindbox wins HONOR and RBWH Foundation media accounts (AdNews)
  • SOCIAL PROTECT: Bastion and Social Protect launch brand safety solution (AdNews)
  • SOCIAL PROTECT: Bastion and Social Protect launch brand safety solution for creator marketing (Mi3)
  • SPECSAVERS: Specsavers Returns To The Bay With New Set Of ‘Mini Soaps’ (B&T)
  • TERRYWHITE CHEMMART: TerryWhite Chemmart Doubles In-Pharmacy Digital Screen Network (B&T)
  • TERRYWHITE CHEMMART: Terrywhite Chemmart expands in-pharmacy digital screen network amid strong retail media results (Mi3)

Industry & General Topics

  • 2026: The senior marketing jobs market: Top recruiters weigh in on 2026 conditions – from complexity of briefs and chasing unicorns to hot attributes and AI impact now and next (Mi3)
  • 2026: This is when The Traitors will hit our screens in 2026 (mediaweek)
  • AI: Entry-level jobs near extinction in digital advertising (mediaweek)
  • AI: LinkedIn ranks second among AI’s most cited sources (AdNews)
  • AI: The senior marketing jobs market: Top recruiters weigh in on 2026 conditions – from complexity of briefs and chasing unicorns to hot attributes and AI impact now and next (Mi3)
  • AI: Thought leadership’ loses ground: Meltwater study finds AI prefers buyer guides, comparisons and practitioner expertise (Mi3)
  • BRAND SAFETY: Bastion and Social Protect launch brand safety solution (AdNews)
  • BRANDS: Brands accused of blowing it with creators by insisting on overly tight briefs (Mumbrella)
  • BRANDS: Experts Urge Brands To Tap Into Nighttime OOH As JCDecaux Finds Aussies Feel Safer (B&T)
  • CHANGING PERSPECTIVES: Changing Perspectives: It takes bravery to show up authentically in life and at work (AdNews)
  • CINEMA: Australian box office sets all-time May record (mediaweek)
  • CINEMA: Australian cinema box office records biggest May (AdNews)
  • CREATORS: Brands accused of blowing it with creators by insisting on overly tight briefs (Mumbrella)
  • DIGITAL: Entry-level digital advertising roles are near extinct (AdNews)
  • DIGITAL: Entry-level jobs near extinction in digital advertising (mediaweek)
  • DIGITAL: Half Of Digital Ad Roles Looking For 6 Years Experience, IAB Finds (B&T)
  • INDUSTRY: A ‘strategy gym’ might be the answer to upskilling the industry (AdNews)
  • JOBS: Entry-level jobs near extinction in digital advertising (mediaweek)
  • OUT OF HOME: Experts Urge Brands To Tap Into Nighttime OOH As JCDecaux Finds Aussies Feel Safer (B&T)
  • RETAIL: ‘Drinking and smoking’: Australian retailer breaches ad standards (mediaweek)
  • SMI: SMI: Cinema Reports 17.6% Growth In Softer Market (B&T)

Media Owners & Content

  • AMAZON: Peter V’landys lures Amazon and Seven bids into NRL rights race (AFR)
  • ARN: Federal Court delays next ARN clash with Kyle and Jackie O (mediaweek)
  • CBS: Joe Rogan rumoured to join CBS after Anderson Cooper loss (mediaweek)
  • FOXTEL: Foxtel’s $4 billion play to freeze Nine out of the NRL (mediaweek)
  • GOOGLE: How to survive the Google search apocalypse (AdNews)
  • GOOGLE: LinkedIn & YouTube Dominate AI Model Citations (B&T)
  • JCDECAUX: Experts Urge Brands To Tap Into Nighttime OOH As JCDecaux Finds Aussies Feel Safer (B&T)
  • JETSTREAM MEDIA: Media Tonic rebrands as Jetstream Media (AdNews)
  • JETSTREAM MEDIA: Media Tonic rebrands as Jetstream Media for national expansion (mediaweek)
  • KYLE AND JACKIE O: Federal Court delays next ARN clash with Kyle and Jackie O (mediaweek)
  • LINKEDIN: LinkedIn & YouTube Dominate AI Model Citations (B&T)
  • LINKEDIN: LinkedIn ranks second among AI’s most cited sources (AdNews)
  • MEDIA TONIC: Media Tonic rebrands as Jetstream Media (AdNews)
  • MEDIA TONIC: Media Tonic rebrands as Jetstream Media for national expansion (mediaweek)
  • NINE: Foxtel’s $4 billion play to freeze Nine out of the NRL (mediaweek)
  • NINE: Nine completes regional TV sale (AdNews)
  • NINE: TV Ratings (1/6/2026): Game Shows Shrug Off Nine’s New Shark! (B&T)
  • SBS: SBS partners with Yahoo on video advertising inventory access (AdNews)
  • SBS: Yahoo DSP Adds SBS To Its Backstage Publisher Network (B&T)
  • SBS: Yahoo DSP and SBS collaborate to streamline access to premium video inventory (Mi3)
  • SEVEN: Peter V’landys lures Amazon and Seven bids into NRL rights race (AFR)
  • THE AUSTRALIAN: The Australian launches submarine documentary ‘The Flood’ (mediaweek)
  • THE TRAITORS: This is when The Traitors will hit our screens in 2026 (mediaweek)
  • YAHOO: SBS partners with Yahoo on video advertising inventory access (AdNews)

People

  • ANDERSON COOPER: Joe Rogan rumoured to join CBS after Anderson Cooper loss (mediaweek)
  • JACKIE O: Federal Court delays next ARN clash with Kyle and Jackie O (mediaweek)
  • JIM JEFFERIES: Jim Jefferies says he declined Logies hosting role before Sam Pang (mediaweek)
  • JOE ROGAN: Joe Rogan rumoured to join CBS after Anderson Cooper loss (mediaweek)
  • KYLE SANDILANDS: Federal Court delays next ARN clash with Kyle and Jackie O (mediaweek)
  • PATRICIO DE MATTEIS: Patricio De Matteis returns to Accenture Song to lead Southeast Asia (Mi3)
  • PETER V’LANDYS: Peter V’landys lures Amazon and Seven bids into NRL rights race (AFR)
  • SAM PANG: Jim Jefferies says he declined Logies hosting role before Sam Pang (mediaweek)
  • SHANNON NOLL: Jetstar Celebrates 22nd Bday With Shannon Noll Lookalike Flight Via Thinkerbell (B&T)
Updated: Tue 02 Jun 2026, 3:01 pm