What the media industry in Australia has been talking about today

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Agencies & HoldCos

  • ACCENTURE SONG: Patricio De Matteis returns to Accenture Song to lead Southeast Asia Mi3
  • AKCELO: McDonald’s Australia ‘You Know Where’ via Akcelo AdNews
  • AKCELO: McDonald’s Launches ‘You Know Where’ Campaign Via Akcelo B&T
  • BASTION: Bastion and Social Protect launch brand safety solution AdNews
  • BASTION: Bastion and Social Protect launch brand safety solution for creator marketing Mi3
  • BMF: BMF: B&T’s Agency Scorecard 2026 B&T
  • DANG & DUFFY: Live entertainment veterans launch Dang & Duffy mediaweek
  • DENTSU: Dentsu wins Tabcorp media account AdNews
  • EMOTIVE: Emotive promotes Sebastian Revell chief strategy officer AdNews
  • HATCHED: Hatched Media: B&T’s Agency Scorecard 2026 B&T
  • HOWATSON+CO: CommBank Appoints Howatson+Company As New Creative Agency B&T
  • HOWATSON+CO: CommBank picks Howatson+Company as new creative agency, parts company with M+C Saatchi Mi3
  • HOWATSON+CO: Howatson takes CommBank creative from M&C Saatchi Mumbrella
  • HOWATSON+CO: Howatson+Co wins CommBank AdNews
  • HOWATSON+CO: Howatson+Company wins CommBank account mediaweek
  • M+C SAATCHI: CommBank picks Howatson+Company as new creative agency, parts company with M+C Saatchi Mi3
  • M+C SAATCHI: Howatson takes CommBank creative from M&C Saatchi Mumbrella
  • MINDBOX: Mindbox wins HONOR and RBWH Foundation media accounts AdNews
  • NP DIGITAL: Young Guns: Lachlan Hogben at NP Digital AdNews
  • OMNICOM: Baiada partners with Omnicom Oceania for brand evolution Mi3
  • OMNICOM: Baiada taps Omnicom Oceania in first Australian client partnership mediaweek
  • OMNICOM: Omnicom wins Baiada poultry pitch AdNews
  • THINKERBELL: Jetstar Celebrates 22nd Bday With Shannon Noll Lookalike Flight Via Thinkerbell B&T

Companies & Advertisers

  • ALLIANZ: Allianz Australia unveils ‘Worth it When it Matters Most’ campaign to highlight service excellence Mi3
  • ALLIANZ: Allianz shows why care matters when customers need it most mediaweek
  • ANTHROPIC: Anthropic Plans To Go Public, Despite Claude Remaining ‘Ad-Free’ B&T
  • BAIADA: Baiada partners with Omnicom Oceania for brand evolution Mi3
  • BAIADA: Baiada taps Omnicom Oceania in first Australian client partnership mediaweek
  • BAIADA: Omnicom wins Baiada poultry pitch AdNews
  • COMMBANK: CommBank Appoints Howatson+Company As New Creative Agency B&T
  • COMMBANK: CommBank picks Howatson+Company as new creative agency, parts company with M+C Saatchi Mi3
  • COMMBANK: Howatson takes CommBank creative from M&C Saatchi Mumbrella
  • COMMBANK: Howatson+Co wins CommBank AdNews
  • COMMBANK: Howatson+Company wins CommBank account mediaweek
  • HONOR: Mindbox wins HONOR and RBWH Foundation media accounts AdNews
  • IKEA: IKEA Marks Sweden’s Sunniest Square Metre With Granite Chairs On Gotland B&T
  • JETSTAR: Jetstar Celebrates 22nd Bday With Shannon Noll Lookalike Flight Via Thinkerbell B&T
  • MCDONALD’S: McDonald’s Australia ‘You Know Where’ via Akcelo AdNews
  • MCDONALD’S: McDonald’s Launches ‘You Know Where’ Campaign Via Akcelo B&T
  • RBWH FOUNDATION: Mindbox wins HONOR and RBWH Foundation media accounts AdNews
  • SOCIAL PROTECT: Bastion and Social Protect launch brand safety solution AdNews
  • SOCIAL PROTECT: Bastion and Social Protect launch brand safety solution for creator marketing Mi3
  • SPECSAVERS: Specsavers Returns To The Bay With New Set Of ‘Mini Soaps’ B&T
  • TABCORP: Dentsu wins Tabcorp media account AdNews
  • TERRYWHITE CHEMMART: TerryWhite Chemmart Doubles In-Pharmacy Digital Screen Network B&T
  • TERRYWHITE CHEMMART: Terrywhite Chemmart expands in-pharmacy digital screen network amid strong retail media results Mi3
  • YAHOO: Yahoo DSP Adds SBS To Its Backstage Publisher Network B&T
  • YAHOO: Yahoo DSP and SBS collaborate to streamline access to premium video inventory Mi3

Industry & General Topics

  • 2026: The senior marketing jobs market: Top recruiters weigh in on 2026 conditions – from complexity of briefs and chasing unicorns to hot attributes and AI impact now and next Mi3
  • 2026: This is when The Traitors will hit our screens in 2026 mediaweek
  • AI: Entry-level jobs near extinction in digital advertising mediaweek
  • AI: LinkedIn ranks second among AI’s most cited sources AdNews
  • AI: The senior marketing jobs market: Top recruiters weigh in on 2026 conditions – from complexity of briefs and chasing unicorns to hot attributes and AI impact now and next Mi3
  • AI: Thought leadership’ loses ground: Meltwater study finds AI prefers buyer guides, comparisons and practitioner expertise Mi3
  • AUTHENTICITY: Changing Perspectives: It takes bravery to show up authentically in life and at work AdNews
  • BRAND SAFETY: Bastion and Social Protect launch brand safety solution AdNews
  • BRANDS: Brands accused of blowing it with creators by insisting on overly tight briefs Mumbrella
  • BRANDS: Experts Urge Brands To Tap Into Nighttime OOH As JCDecaux Finds Aussies Feel Safer B&T
  • CHANGING PERSPECTIVES: Changing Perspectives: It takes bravery to show up authentically in life and at work AdNews
  • CINEMA: Australian box office sets all-time May record mediaweek
  • CINEMA: Australian cinema box office records biggest May AdNews
  • CREATORS: Brands accused of blowing it with creators by insisting on overly tight briefs Mumbrella
  • DIGITAL: Entry-level digital advertising roles are near extinct AdNews
  • DIGITAL: Entry-level jobs near extinction in digital advertising mediaweek
  • DIGITAL: Half Of Digital Ad Roles Looking For 6 Years Experience, IAB Finds B&T
  • INDUSTRY: A ‘strategy gym’ might be the answer to upskilling the industry AdNews
  • INDUSTRY PROFILE: Industry Profile: Marcos Hasiotis at oOh!media AdNews
  • JOBS: Entry-level jobs near extinction in digital advertising mediaweek
  • JOBS: The senior marketing jobs market: Top recruiters weigh in on 2026 conditions – from complexity of briefs and chasing unicorns to hot attributes and AI impact now and next Mi3
  • OUT OF HOME: Experts Urge Brands To Tap Into Nighttime OOH As JCDecaux Finds Aussies Feel Safer B&T
  • RETAIL: ‘Drinking and smoking’: Australian retailer breaches ad standards mediaweek
  • SMI: SMI: Cinema Reports 17.6% Growth In Softer Market B&T

Media Owners & Content

  • AMAZON: Peter V’landys lures Amazon and Seven bids into NRL rights race AFR
  • ARN: Federal Court delays next ARN clash with Kyle and Jackie O mediaweek
  • CBS: Joe Rogan rumoured to join CBS after Anderson Cooper loss mediaweek
  • FOXTEL: Foxtel’s $4 billion play to freeze Nine out of the NRL mediaweek
  • GOOGLE: How to survive the Google search apocalypse AdNews
  • GOOGLE: LinkedIn & YouTube Dominate AI Model Citations B&T
  • JCDECAUX: Experts Urge Brands To Tap Into Nighttime OOH As JCDecaux Finds Aussies Feel Safer B&T
  • JETSTREAM MEDIA: Media Tonic rebrands as Jetstream Media AdNews
  • JETSTREAM MEDIA: Media Tonic rebrands as Jetstream Media for national expansion mediaweek
  • KYLE AND JACKIE O: Federal Court delays next ARN clash with Kyle and Jackie O mediaweek
  • LINKEDIN: LinkedIn & YouTube Dominate AI Model Citations B&T
  • LINKEDIN: LinkedIn ranks second among AI’s most cited sources AdNews
  • MEDIA TONIC: Media Tonic rebrands as Jetstream Media AdNews
  • MEDIA TONIC: Media Tonic rebrands as Jetstream Media for national expansion mediaweek
  • NINE: Foxtel’s $4 billion play to freeze Nine out of the NRL mediaweek
  • NINE: Nine completes regional TV sale AdNews
  • NINE: TV Ratings (1/6/2026): Game Shows Shrug Off Nine’s New Shark! B&T
  • OOH!MEDIA: Industry Profile: Marcos Hasiotis at oOh!media AdNews
  • PRADA 2: Mother’s Day, Michael & Prada 2 Break May’s Cinema Box Office Records B&T
  • SBS: SBS partners with Yahoo on video advertising inventory access AdNews
  • SBS: Yahoo DSP Adds SBS To Its Backstage Publisher Network B&T
  • SBS: Yahoo DSP and SBS collaborate to streamline access to premium video inventory Mi3
  • SEVEN: Peter V’landys lures Amazon and Seven bids into NRL rights race AFR
  • THE AUSTRALIAN: The Australian launches submarine documentary ‘The Flood’ mediaweek
  • THE TRAITORS: This is when The Traitors will hit our screens in 2026 mediaweek
  • YAHOO: SBS partners with Yahoo on video advertising inventory access AdNews

People

  • ANDERSON COOPER: Joe Rogan rumoured to join CBS after Anderson Cooper loss mediaweek
  • ANTONY CATALANO: Antony Catalano free to return to Byron as bail conditions modified AFR
  • JACKIE O: Federal Court delays next ARN clash with Kyle and Jackie O mediaweek
  • JIM JEFFERIES: Jim Jefferies says he declined Logies hosting role before Sam Pang mediaweek
  • JOE ROGAN: Joe Rogan rumoured to join CBS after Anderson Cooper loss mediaweek
  • KYLE SANDILANDS: Federal Court delays next ARN clash with Kyle and Jackie O mediaweek
  • LACHLAN HOGBEN: Young Guns: Lachlan Hogben at NP Digital AdNews
  • MARCOS HASIOTIS: Industry Profile: Marcos Hasiotis at oOh!media AdNews
  • NIKUA BROTHERS: ‘My Kids Look Up To Them’: The Nikua Brothers’ Bros & Cons Signs With BlakCast B&T
  • PATRICIO DE MATTEIS: Patricio De Matteis returns to Accenture Song to lead Southeast Asia Mi3
  • PETER V’LANDYS: Peter V’landys lures Amazon and Seven bids into NRL rights race AFR
  • SAM PANG: Jim Jefferies says he declined Logies hosting role before Sam Pang mediaweek
  • SEBASTIAN REVELL: Emotive promotes Sebastian Revell chief strategy officer AdNews
  • SHANNON NOLL: Jetstar Celebrates 22nd Bday With Shannon Noll Lookalike Flight Via Thinkerbell B&T

Updated: Tue 02 Jun 2026, 7:17 pm