What the media industry in Australia was talking about yesterday

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Agencies & HoldCos

  • AKCELO: ‘Second To None’: Akcelo’s Peter Collins On The Detail In Award-Winning Cairns Crocodiles Campaign (B&T)
  • ALPHA DIGITAL: Alpha Digital regains independence (AdNews)
  • ALPHA DIGITAL: EXCLUSIVE: Matt Cooper buys back Alpha Digital from XPON for $776 (mediaweek)
  • DENTSU: Tabcorp chooses Dentsu as new media agency, ending long-term OMD partnership (Mi3)
  • DIRT CREATIVE STUDIO: Dirt unveils Bace for Move With Nicole (mediaweek)
  • DIRT CREATIVE STUDIO: Dirt unveils creative framework for global fitness platform, Bace (Mi3)
  • HOWATSON+CO: Howatson, Allianz, Australian Ethical and ANZ join Mumbrella’s Finance Marketing Summit (Mumbrella)
  • MONTOYA: Can creativity be sold as an EOFYS? Montoya hopes so (Mumbrella)
  • OMD: Tabcorp chooses Dentsu as new media agency, ending long-term OMD partnership (Mi3)
  • OUTSIDE CREATIVE: Wez Hawes joins Outside Creative partner strengthening female-founded agency’s unique (Mi3)
  • OUTSIDE IN: Wez Hawes joins OUTSIDE IN as creative partner (mediaweek)
  • OUTSIDE IN: Wez Hawes joins OUTSIDE IN as creative partner (Mi3)
  • PUBLICIS: Publicis Australia: B&T’s Agency Scorecard 2026 (B&T)
  • PUBLICIS: The days of crap experience briefs are over: Publicis Sapient CX chief pitches upfront problem solving to cope with true cost of design and content wastage in world of AI tokens, plus the new mentality required for CX (Mi3)
  • SOUND STORY: Sound Story acquires Bec Brown’s The Comms Department to deepen crisis expertise (Mumbrella)
  • SOUND STORY: Sound Story acquires The Comms Department (mediaweek)
  • THE COMMS DEPARTMENT: Sound Story acquires Bec Brown’s The Comms Department to deepen crisis expertise (Mumbrella)
  • THE COMMS DEPARTMENT: Sound Story acquires The Comms Department (mediaweek)
  • THE OPEN ARMS: Georgina Martina Inc. rebrands as the Courage Collective via The Open Arms (AdNews)
  • WELD STORIES: Weld Stories expands team (AdNews)
  • WELD STORIES: Weld stories expands team with trio of appointments (Mi3)

Companies & Advertisers

  • ALLIANZ: Howatson, Allianz, Australian Ethical and ANZ join Mumbrella’s Finance Marketing Summit (Mumbrella)
  • AMPOL: ACCC approves Ampol’s purchase of EG Australia with conditions (mediaweek)
  • ANZ: Howatson, Allianz, Australian Ethical and ANZ join Mumbrella’s Finance Marketing Summit (Mumbrella)
  • APPLE: Claire Murphy returns from redundancy to crack Apple’s top ten Podcasts (AdNews)
  • AUSTRALIAN ETHICAL: Howatson, Allianz, Australian Ethical and ANZ join Mumbrella’s Finance Marketing Summit (Mumbrella)
  • BACE: Dirt unveils Bace for Move With Nicole (mediaweek)
  • BACE: Dirt unveils creative framework for global fitness platform, Bace (Mi3)
  • BUNNINGS: Bunnings tops trust rankings; OpenAI enters most distrusted list as Optus tops it (Mi3)
  • CHATGPT: ChatGPT’s day in court: Florida goes to war with OpenAI (mediaweek)
  • COCA-COLA: Aussies Watching World Cup At Work Could Be ‘Huge Win’ For Advertisers, Including Coca-Cola (B&T)
  • EG AUSTRALIA: ACCC approves Ampol’s purchase of EG Australia with conditions (mediaweek)
  • GEORGINA MARTINA INC.: Georgina Martina Inc. rebrands as the Courage Collective via The Open Arms (AdNews)
  • IKEA: Unilever Appoints Ikea’s Kirsten Hasler As CMO (B&T)
  • JETSTAR: Jetstar takes flight with Shannon Noll look-alikes for 22nd anniversary (Mi3)
  • MCDONALD’S: McDonald’s Australia forgoes logo in ‘You Know Where’ OOH campaign (Mi3)
  • MOVE WITH NICOLE: Dirt unveils Bace for Move With Nicole (mediaweek)
  • NESPRESSO: Nespresso Australia unveils Vertuo Morning World experience in Sydney (Mi3)
  • OPENAI: ‘Controversial CEO’: OpenAI Enters The Top 20 Most Distrusted Brands (B&T)
  • OPENAI: Bunnings tops trust rankings; OpenAI enters most distrusted list as Optus tops it (Mi3)
  • OPENAI: ChatGPT’s day in court: Florida goes to war with OpenAI (mediaweek)
  • OPTUS: Bunnings tops trust rankings; OpenAI enters most distrusted list as Optus tops it (Mi3)
  • OPTUS: Optus topples Woolworths as Australia’s most distrusted brand (Mumbrella)
  • RESEARCH GOT TALENT: 2026 Research Got Talent (AdNews)
  • SODALI: Sodali’s ousted boss Christian Sealey plots Sue Cato-backed return (AFR)
  • SPECSAVERS: SpecSavers renews ‘Home and Away’ sponsorship with new Audiology twist (Mi3)
  • TABCORP: Tabcorp chooses Dentsu as new media agency, ending long-term OMD partnership (Mi3)
  • THE COURAGE COLLECTIVE: Georgina Martina Inc. rebrands as the Courage Collective via The Open Arms (AdNews)
  • TOYOTA: Woolies, Rinehart & Toyota Back News Australia’s Bush Summit, Albo To Attend (B&T)
  • UNILEVER: Kirsten Hasler appointed Unilever ANZ CMO (mediaweek)
  • UNILEVER: Kirsten Hasler trades flatpack furniture for FMCG, joins Unilever as CMO ANZ (Mi3)
  • UNILEVER: Unilever Appoints Ikea’s Kirsten Hasler As CMO (B&T)
  • WOOLWORTHS: Optus topples Woolworths as Australia’s most distrusted brand (Mumbrella)
  • WOOLWORTHS: Woolies, Rinehart & Toyota Back News Australia’s Bush Summit, Albo To Attend (B&T)

Industry & General Topics

  • AD SLUMP: Agencies urge clients to look past the April ad slump (AdNews)
  • ADIA: ADIA Opens Entries For 2026 ‘Research Got Talent’ Competition (B&T)
  • ADVERTISERS: Aussies Watching World Cup At Work Could Be ‘Huge Win’ For Advertisers (B&T)
  • ADVERTISING: Australian digital advertising faces talent crunch amid AI shift (Mi3)
  • AGENCIES: Agencies urge clients to look past the April ad slump (AdNews)
  • AI: Amazon scraps AI leaderboard after workers caught cheating (mediaweek)
  • AI: Australian digital advertising faces talent crunch amid AI shift (Mi3)
  • AI: The days of crap experience briefs are over: Publicis Sapient CX chief pitches upfront problem solving to cope with true cost of design and content wastage in world of AI tokens, plus the new mentality required for CX (Mi3)
  • BIG TECH: ‘Highly Unprincipled & Coercive’: Big Tech Lashes News Bargaining Incentive (B&T)
  • BRANDS: ‘Missing Out’: Does The Nighttime Economy Provide An Untapped Opportunity For Brands? (B&T)
  • BRANDS: Brands ‘Pressured’ Into Lifting Retail Media Spend Despite Lack Of ‘Trust’ & ‘Effectiveness’ (B&T)
  • BRANDS: Surprise new name enters ‘most distrusted’ list of brands in Australia (mediaweek)
  • CAIRNS CROCODILES: ‘Second To None’: Akcelo’s Peter Collins On The Detail In Award-Winning Cairns Crocodiles Campaign (B&T)
  • CREATIVES: Marlborough House sale ends Sydney rite of passage for creatives (Mumbrella)
  • CREATIVITY: Can creativity be sold as an EOFYS? Montoya hopes so (Mumbrella)
  • CREATORS: Kantar launches a content creator measurement framework (AdNews)
  • CX: The days of crap experience briefs are over: Publicis Sapient CX chief pitches upfront problem solving to cope with true cost of design and content wastage in world of AI tokens, plus the new mentality required for CX (Mi3)
  • DIGITAL: Australian digital advertising faces talent crunch amid AI shift (Mi3)
  • INNOCEAN: Innocean: B&T’s Agency Scorecard 2026 (B&T)
  • JOBS: Australian digital advertising faces talent crunch amid AI shift (Mi3)
  • KANTAR: Kantar launches a content creator measurement framework (AdNews)
  • KANTAR: Kantar Launches Creator Content Effectiveness Framework (B&T)
  • MICHAEL BIOPIC: Here’s when the Michael biopic will hit Australian digital platforms (mediaweek)
  • NRL: NRL Rights War Heats Up As Broadcasters Battle For Control Of The Game (B&T)
  • PROGRAMMATIC: Australia’s biggest live audiences are now programmatic, and the opportunity is growing (AdNews)
  • RESEARCH: 2026 Research Got Talent (AdNews)
  • RESEARCH: ADIA Opens Entries For 2026 ‘Research Got Talent’ Competition (B&T)
  • RETAIL MEDIA: Brands ‘Pressured’ Into Lifting Retail Media Spend Despite Lack Of ‘Trust’ & ‘Effectiveness’ (B&T)
  • TALENT: 2026 Research Got Talent (AdNews)
  • TALENT: ADIA Opens Entries For 2026 ‘Research Got Talent’ Competition (B&T)
  • XPON: EXCLUSIVE: Matt Cooper buys back Alpha Digital from XPON for $776 (mediaweek)

Media Owners & Content

  • ADNEWS: Kantar launches a content creator measurement framework (AdNews)
  • ADNEWS: REGISTER NOW: AdNews Sydney L!VE full agenda revealed (AdNews)
  • AMAZON: Amazon scraps AI leaderboard after workers caught cheating (mediaweek)
  • B&T: Innocean: B&T’s Agency Scorecard 2026 (B&T)
  • B&T: Publicis Australia: B&T’s Agency Scorecard 2026 (B&T)
  • HOME AND AWAY: SpecSavers renews ‘Home and Away’ sponsorship with new Audiology twist (Mi3)
  • JCDECAUX: ‘Missing Out’: Does The Nighttime Economy Provide An Untapped Opportunity For Brands? (B&T)
  • JCDECAUX: JCDecaux maps Australia’s $188 billion night economy (AdNews)
  • MEDIAWEEK: Kirsten Hasler appointed Unilever ANZ CMO (mediaweek)
  • MEDIAWEEK: Meta expands Teen Accounts content settings globally (mediaweek)
  • META: Meta expands Teen Accounts content settings globally (mediaweek)
  • MUMBRELLA: Howatson, Allianz, Australian Ethical and ANZ join Mumbrella’s Finance Marketing Summit (Mumbrella)
  • MUMBRELLA: Marlborough House sale ends Sydney rite of passage for creatives (Mumbrella)
  • NEWS CORP: Woolies, Rinehart & Toyota Back News Australia’s Bush Summit, Albo To Attend (B&T)
  • NINE: Nine goes whole hog with ad-supported tier on Stan (Mi3)
  • NINE: Nine Introduces Ad-Supported Tier On Stan (B&T)
  • NINE: Nine launches ad-supported tier on Stan (AdNews)
  • NINE: Nine to launch advertising on Stan with new ad-supported tier (mediaweek)
  • SEVEN: 7plus claims top BVOD spot in May with 39% audience surge (mediaweek)
  • SEVEN: My Reno Rules finale draws 1.5m to Seven (Mumbrella)
  • SEVEN: TV Ratings Tuesday 2 June: Seven News leads total TV (mediaweek)
  • STAN: Nine goes whole hog with ad-supported tier on Stan (Mi3)
  • STAN: Nine Introduces Ad-Supported Tier On Stan (B&T)
  • STAN: Nine launches ad-supported tier on Stan (AdNews)
  • STAN: Nine to launch advertising on Stan with new ad-supported tier (mediaweek)
  • TAPT MEDIA: Tapt Media launches Fascinated with Jacqui Felgate podcast (mediaweek)
  • TAPT MEDIA: Tapt Media Launches Long-Form Conversation Podcast ‘Fascinated With Jacqui Felgate’ (B&T)

People

  • ANTHONY ALBANESE: Woolies, Rinehart & Toyota Back News Australia’s Bush Summit, Albo To Attend (B&T)
  • BEC BROWN: Sound Story acquires Bec Brown’s The Comms Department to deepen crisis expertise (Mumbrella)
  • CHRISTIAN SEALEY: Sodali’s ousted boss Christian Sealey plots Sue Cato-backed return (AFR)
  • CLAIRE MURPHY: Claire Murphy returns from redundancy to crack Apple’s top ten Podcasts (AdNews)
  • GINA RINEHART: Woolies, Rinehart & Toyota Back News Australia’s Bush Summit, Albo To Attend (B&T)
  • JACQUI FELGATE: Tapt Media launches Fascinated with Jacqui Felgate podcast (mediaweek)
  • JACQUI FELGATE: Tapt Media Launches Long-Form Conversation Podcast ‘Fascinated With Jacqui Felgate’ (B&T)
  • KIRSTEN HASLER: Kirsten Hasler appointed Unilever ANZ CMO (mediaweek)
  • KIRSTEN HASLER: Kirsten Hasler trades flatpack furniture for FMCG, joins Unilever as CMO ANZ (Mi3)
  • KIRSTEN HASLER: Unilever Appoints Ikea’s Kirsten Hasler As CMO (B&T)
  • MATTHEW COOPER: EXCLUSIVE: Matt Cooper buys back Alpha Digital from XPON for $776 (mediaweek)
  • PETER COLLINS: ‘Second To None’: Akcelo’s Peter Collins On The Detail In Award-Winning Cairns Crocodiles Campaign (B&T)
  • SAM PANG: Sam Pang on his ‘polite’ Logies exit, and who should host next (mediaweek)
  • SCOTT PELLEY: Scott Pelley axed from 60 Minutes US after clashing with new executive producer (mediaweek)
  • SHANNON NOLL: Jetstar takes flight with Shannon Noll look-alikes for 22nd anniversary (Mi3)
  • SUE CATO: Sodali’s ousted boss Christian Sealey plots Sue Cato-backed return (AFR)
  • WEZ HAWES: Wez Hawes joins outside creative partner strengthening female founded agencys unique (Mi3)
  • WEZ HAWES: Wez Hawes joins OUTSIDE IN as creative partner (mediaweek)
Updated: Wed 03 Jun 2026, 11:15 pm