What the media industry in Australia is talking about today

ADUNION: AdUnion retains three media accounts (AdNews)
ADUNION: Adunion secures multi-year contracts with Tangerine, More, and Wild Secrets (Mi3)
INITIATIVE: Initiative Australia appoints Melbourne MD (AdNews)
MCCANN: McDonald’s NZ and McCann unveil ‘AM to MMMM’ breakfast campaign (Mi3)
S4: S4 Capital cuts 11% of workforce (AdNews)

ADORA FERTILITY: Adora Fertility launches ‘Simba Cam’ activation (AdNews)
APPLE: Apple unveils new Siri AI at WWDC 2026 (mediaweek)
BWS: Suddenly launches retail media division with BWS partnership (mediaweek)
BWS: Suddenly launches retail media division, partners with BWS for in-store screen network (Mi3)
KLEENHEAT: Kleenheat unveils ‘Too Easy’ brand platform to simplify energy experience in WA (Mi3)
MCDONALD’S: McDonald’s NZ and McCann unveil ‘AM to MMMM’ breakfast campaign (Mi3)
MORE: Adunion secures multi-year contracts with Tangerine, More, and Wild Secrets (Mi3)
PEGA: Shocked by costs’: Pega says firms are paying too much for AI thinking; reveals outcome-based pricing as agent costs explode; Tokenmaxxing is ridiculous, says CEO Alan Trefler (Mi3)
SUDDENLY: Suddenly launches retail media division with BWS partnership (mediaweek)
SUDDENLY: Suddenly launches retail media division, partners with BWS for in-store screen network (Mi3)
TANGERINE: Adunion secures multi-year contracts with Tangerine, More, and Wild Secrets (Mi3)
WILD SECRETS: Adunion secures multi-year contracts with Tangerine, More, and Wild Secrets (Mi3)

ADVERTISING: Jobs Intelligence – The latest ad industry roles, June 9, 2026 (AdNews)
AUSTRALIAN’S: Australian’s win big at the World Out Of Home Global Congress (AdNews)
MEDIA INDUSTRY: King’s Birthday 2026 honours for media industry figures (AdNews)
OMA: OMA launches The Big Issue’s 30th anniversary (AdNews)
OMA: Outdoor Media Association backs The Big Issue’s 30th anniversary campaign (Mi3)
OUT OF HOME: World out of home revenue is up 15% (AdNews)

NINE: Vinyl Group to acquire Pedestrian Group from Nine for nominal consideration (mediaweek)
NINE DIGITAL: Vinyl Group to acquire Pedestrian Group from Nine Digital (Mi3)
PEDESTRIAN: Vinyl acquires Pedestrian Group (AdNews)
PEDESTRIAN: Vinyl Group to acquire Pedestrian Group from Nine Digital (Mi3)
PEDESTRIAN: Vinyl Group to acquire Pedestrian Group from Nine for nominal consideration (mediaweek)
THE WEST AUSTRALIAN: The West Australian launches multi-channel brand campaign (Mi3)
VAL MORGAN: VMO claims largest retail outdoor footprint in Australia (mediaweek)
VAL MORGAN: VMO expands retail OOH network to 550 locations (AdNews)
VINYL GROUP: Vinyl acquires Pedestrian Group (AdNews)
VINYL GROUP: Vinyl Group to acquire Pedestrian Group from Nine Digital (Mi3)
VINYL GROUP: Vinyl Group to acquire Pedestrian Group from Nine for nominal consideration (mediaweek)

ALAN TREFLER: Shocked by costs’: Pega says firms are paying too much for AI thinking; reveals outcome-based pricing as agent costs explode; Tokenmaxxing is ridiculous, says CEO Alan Trefler (Mi3)
SARAH O’LEARY: Sarah O’Leary returns to Initiative Australia as Melbourne Managing Director (Mi3)