The most-mentioned Companies & Advertisers in the Australian media press headlines over the last week:
LITE N' EASY
Ogilvy has been appointed as the creative agency of record for healthy meal provider Lite n' Easy following a competitive pitch. This strategic partnership coincides with the brand celebrating its significant forty-year milestone in the health and wellbeing sector, marking a new chapter for the company's promotional and marketing campaigns.
- Lite n’ Easy Names Ogilvy AOR
- Ogilvy appointed agency of record for Lite n’ Easy
- Ogilvy secures Lite n' Easy account as brand hits 40-year milestone
- Ogilvy wins Lite n' Easy creative account
- Ogilvy wins Lite n' easy pitch
MAZDA
Clemenger BBDO has launched a new campaign for the next-generation Mazda CX-5, positioning the vehicle as a significant market entry. The promotional push highlights creative contrasts in the automotive sector, particularly as competitor brands like Suzuki simultaneously debut divergent marketing strategies for their latest SUV models in Australia.
- Clemenger BBDO launches Mazda CX-5 campaign
- Clemenger BBDO launches Mazda CX-5 campaign
- Mazda CX-5 steers into 'It's Kind of a Big Deal' campaign for next-gen model
- Suzuki and Mazda take divergent paths in latest SUV campaigns
MUTTI
Australian football star Sam Kerr has partnered with tomato brand Mutti and agency WiredCo for a novel romance-themed campaign. Narrating a series of playful, short audio stories, the high-profile athlete brings a unique voice to the brand's latest promotional push, blending sports stardom with lighthearted, culinary-themed storytelling.
- Sam Kerr fronts latest 'saucy stories' campaign from Mutti and WiredCo.
- Sam Kerr gets saucy in Mutti's latest campaign
- Sam Kerr narrates Mutti's saucy new short story via WiredCo
- Sam Kerr voices Mutti’s saucy romance campaign
Text summaries are AI-generated, all URLs come direct from the database, and all tagging is human-monitored and confirmed