The most-mentioned Companies & Advertisers in the Australian media press headlines over the last week:
AIRTASKER
Airtasker has significantly bolstered its market presence by securing an $11 million media partnership agreement. Collaborating with oOh!media and Nova Entertainment, the company aims to enhance its brand visibility and drive growth through large-scale advertising initiatives, effectively leveraging major media platforms to capture wider audience attention across the Australian market.
- Airtasker bags $11 million in media partnerships with oOh!media and Nova Entertainment
- Airtasker Partners With oOh!media & NOVA To ‘Go Big’ & Boost Brand Visibility
- Airtasker Partners With oOh!media & NOVA To ‘Go Big’ & Boost Brand Visibility
CANCER COUNCIL
The Cancer Council is actively driving engagement through strategic collaborations to support its charitable missions. Initiatives include the 40th-anniversary Daffodil Day fundraiser in partnership with Publicis Groupe and a new collaboration with TAL focused on skin cancer prevention, demonstrating a strong commitment to community awareness, health advocacy, and corporate support.
- Daffodil Day 2026: Publicis Groupe partners with Cancer Council for 40th anniversary fundraiser
- Skills, Alignment, Impact: Publicis & B&T Take An Icy Plunge As Part Of The Cancer Council’s Daffodil Day Dip
- TAL and Cancer Council partner to combat skin cancer in Australia
OPTUS
Optus is currently executing a major brand reset following recent challenges, focusing on restoring trust through a new campaign titled "There’s always a way." Additionally, the company is prioritizing social responsibility by committing 3% of its consumer brand spend to First Nations media via partnerships with SBS and NITV.
- “We knew it was time”: Optus pushes play on new brand campaign to tell story of everyday Aussies and make the telco 'easier to trust and choose'
- Easier to trust, choose and do business with': Optus launches ‘There's always a way’ via Droga5
- Italian Nonna Fronts Optus Comeback Campaign As It Looks To Reset Post-Outage
- Optus commits 3% of consumer brand spend to First Nations media
- Optus Commits 3% Of Spend To First Nations Media Through NITV Partnership
- Optus makes brand comeback with Droga5’s ‘There’s always a way’
- Optus partners with SBS and NITV for its Beyond 3% initiative
- Optus turns to Aussie grit with ‘There’s always a way’
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