What the media industry in Australia has been talking about today

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Agencies

  • AI: Magnite launches AI-powered buyer agent ➡️
  • ANALYTIC PARTNERS: Andy Ford departs Analytic Partners for a ‘once-in-a-career’ role at Canva ➡️
  • AUSTRALIAN PRESS COUNCIL: Australian Press Council CEO Yvonne Lamont steps down ➡️
  • BONFIRE: Bonfire’s Chelsea Craddock joins Google Honours winners at San Francisco ➡️
  • DIG: SleepMaker Unveils ‘Change Your Mattress, Change Your Sleep’ Via Dig ➡️
  • HATCHED: Ex-IPG Mediabrands boss Mark Coad lands at Hatched as strategic advisor ➡️
  • HATCHED: Ex-IPG Mediabrands CEO Mark Coad joins Hatched ➡️
  • HATCHED: Former IPG Mediabrands CEO Mark Coad joins Hatched ➡️
  • HATCHED: Mark Coad Joins Hatched As Senior Adviser ➡️
  • HATCHED: Mark Coad joins Hatched as strategic advisor ➡️
  • HELIUM: Helium named Adobe’s 2026 Emerging Partner of the Year in APAC ➡️
  • IAS: IAS Launches Total TV Solutions Promising ‘Linear-like’ Transparency For CTV ➡️
  • INDEX EXCHANGE: Index Exchange unveils Index Cloud for improved DSP integration ➡️
  • IPG MEDIABRANDS: Ex-IPG Mediabrands boss Mark Coad lands at Hatched as strategic advisor ➡️
  • IPG MEDIABRANDS: Ex-IPG Mediabrands CEO Mark Coad joins Hatched ➡️
  • IPG MEDIABRANDS: Former IPG Mediabrands CEO Mark Coad joins Hatched ➡️
  • JARVIS OMD: Cameron Mudge joins Jarvis OMD as business director ➡️
  • JARVIS OMD: Paramount’s Cameron Mudge jumps to Jarvis OMD ➡️
  • MAGNITE: Magnite launches AI-powered buyer agent ➡️
  • MCMPR: Maje and SANDRO appoint MCMPR to lead Australian communications ➡️
  • MEDIA AGENCY: Virgin puts media agency contract up for review ➡️
  • MFA: MFA Head Honcho Sophie Madden Talks Limitless Collaboration ➡️
  • MUTINEX: ‘A Momentous Moment’: Hershey Partners With Mutinex To Sharpen Marketing Decision-Making ➡️
  • NIELSEN: Monique Perry lands Choice CEO role six months after Nielsen departure ➡️
  • OMD: Cameron Mudge joins Jarvis OMD as business director ➡️
  • PUBMATIC: 7 in 10 co-viewers take action on ads, half recall brands more effectively, finds PubMatic APAC study ➡️
  • SICKDOGWOLFMAN: The Push rebrands for 40 year anniversary via SICKDOGWOLFMAN ➡️
  • SICKDOGWOLFMAN: The Push reveals bold rebrand for 40th anniversary via SICKDOGWOLFMAN ➡️
  • TEADS: LG Ad Solutions and Teads renew exclusive CTV partnership across APAC and Europe ➡️
  • THE IDEA SHED: Coco Republic Launches ‘Shifting Spaces’ Campaign Via The Idea Shed ➡️
  • WEAVE: Grada ‘Midnight Decaf’ via Weave ➡️
  • WEAVE: Grada brews refreshed brand identity for Midnight Decaf launch via Weave ➡️
  • WEAVE: Grada Reinvents Brand Design For Decaf Launch Via Weave ➡️
  • WPP: WPP revenue slides again but momentum ‘encouraging’ ➡️

Companies

  • ADOBE: Helium named Adobe’s 2026 Emerging Partner of the Year in APAC ➡️
  • ANALYTIC PARTNERS: Andy Ford departs Analytic Partners for a ‘once-in-a-career’ role at Canva ➡️
  • ANTHROPIC: Anthropic Appoints Theo Hourmouzis As General Manager ANZ ➡️
  • ANTHROPIC: Anthropic Expands into ANZ with new leadership and office ➡️
  • ANTHROPIC: Anthropic opens in Sydney and appoints Theo Hourmouzis GM ➡️
  • ANTHROPIC: Anthropic taps Theo Hourmouzis as ANZ boss ➡️
  • ANTHROPIC: Google plots $40bn Anthropic power play; $10bn upfront, $30bn tied to growth; Cloud wars intensify as AI compute race turns weaponises capital ➡️
  • BONFIRE: Bonfire’s Chelsea Craddock joins Google Honours winners at San Francisco ➡️
  • BUDGY SMUGGLER: Budgy Smuggler and Two Dudes unite for testicular cancer awareness campaign ➡️
  • BUNNINGS: Bunnings Retail Media Head Sam Hegg Departs ➡️
  • CAIRNS CROCODILES: The Anti-Bullshit Guide To Cairns Crocodiles 2026 ➡️
  • CANVA: Andy Ford departs Analytic Partners for a ‘once-in-a-career’ role at Canva ➡️
  • CHOICE: Monique Perry lands Choice CEO role six months after Nielsen departure ➡️
  • COCO REPUBLIC: Coco Republic Launches ‘Shifting Spaces’ Campaign Via The Idea Shed ➡️
  • COCO REPUBLIC: Coco Republic unveils ‘Shifting Spaces’ campaign for Autumn/Winter ’26 collection ➡️
  • EMMA SLEEP: Emma Sleep fined $15 million for misleading sale practices ➡️
  • GOOGLE: Google plots $40bn Anthropic power play; $10bn upfront, $30bn tied to growth; Cloud wars intensify as AI compute race turns weaponises capital ➡️
  • GRADA: Grada ‘Midnight Decaf’ via Weave ➡️
  • GRADA: Grada brews refreshed brand identity for Midnight Decaf launch via Weave ➡️
  • GRADA: Grada Reinvents Brand Design For Decaf Launch Via Weave ➡️
  • HATCHED: Mark Coad Joins Hatched As Senior Adviser ➡️
  • HATCHED: Mark Coad joins Hatched as strategic advisor ➡️
  • HELIUM: Helium named Adobe’s 2026 Emerging Partner of the Year in APAC ➡️
  • HERSHEY: ‘A Momentous Moment’: Hershey Partners With Mutinex To Sharpen Marketing Decision-Making ➡️
  • IAS: IAS Launches Total TV Solutions Promising ‘Linear-like’ Transparency For CTV ➡️
  • INDEX EXCHANGE: Index Exchange unveils Index Cloud for improved DSP integration ➡️
  • LG AD SOLUTIONS: LG Ad Solutions and Teads renew exclusive CTV partnership across APAC and Europe ➡️
  • LINKEDIN: This is the best Australian company to work at for career growth according to LinkedIn ➡️
  • MADE BY DYSLEXIA: Made By Dyslexia launches campaign to transform dyslexia search results ➡️
  • MAGNITE: Magnite launches AI-powered buyer agent ➡️
  • MAJE: Maje and SANDRO appoint MCMPR to lead Australian communications ➡️
  • NEWS: Government releases draft legislation for News Bargaining Incentive ➡️
  • NEWS BARGAINING INCENTIVE: Media companies unite behind News Bargaining Incentive as draft legislation opens for consultation ➡️
  • NIELSEN: Monique Perry lands Choice CEO role six months after Nielsen departure ➡️
  • PARAMOUNT: Paramount’s Cameron Mudge jumps to Jarvis OMD ➡️
  • SANDRO: Maje and SANDRO appoint MCMPR to lead Australian communications ➡️
  • SLEEPMAKER: SleepMaker Unveils ‘Change Your Mattress, Change Your Sleep’ Via Dig ➡️
  • STREETS ICE CREAM: Streets Ice Cream launches first new product in a decade ➡️
  • TEADS: LG Ad Solutions and Teads renew exclusive CTV partnership across APAC and Europe ➡️
  • THE PUSH: The Push marks 40th anniversary with bold rebrand ➡️
  • THE PUSH: The Push rebrands for 40 year anniversary via SICKDOGWOLFMAN ➡️
  • THE PUSH: The Push reveals bold rebrand for 40th anniversary via SICKDOGWOLFMAN ➡️
  • TWO DUDES: Budgy Smuggler and Two Dudes unite for testicular cancer awareness campaign ➡️
  • VIRGIN: Virgin puts media agency contract up for review ➡️

Industry

  • AD INDUSTRY: Jobs Intelligence – The latest ad industry roles, April 28, 2026 ➡️
  • ADVERTISING: $189B Lost to Dull Advertising: New System1 Report Reveals Why Emotion Is What’s Missing ➡️
  • AI: Magnite launches AI-powered buyer agent ➡️
  • AI: Taylor Swift moves to trademark her voice and image as AI threats mount ➡️
  • AUSTRALIA’S TV NETWORKS: Why didn’t Australia’s TV networks break for Trump’s assassination attempt? ➡️
  • AUSTRALIAN PRESS COUNCIL: Australian Press Council CEO Yvonne Lamont steps down ➡️
  • BOOMTOWN: Regional Australia outspends metro in key categories, new Boomtown data shows ➡️
  • CAIRNS CROCODILES: The Anti-Bullshit Guide To Cairns Crocodiles 2026 ➡️
  • CAREER GROWTH: This is the best Australian company to work at for career growth according to LinkedIn ➡️
  • CREATIVE EFFECTIVENESS: Creative Effectiveness: Why Behaviour Change Is The New Metric That Matters ➡️
  • CTV: IAS Launches Total TV Solutions Promising ‘Linear-like’ Transparency For CTV ➡️
  • CTV: LG Ad Solutions and Teads renew exclusive CTV partnership across APAC and Europe ➡️
  • DATA: Regional Australia outspends metro in key categories, new Boomtown data shows ➡️
  • DIGITAL MEDIA: More changes ahead at SCA as digital media pioneer takes control ➡️
  • DSP: Index Exchange unveils Index Cloud for improved DSP integration ➡️
  • DYSLEXIA: Made By Dyslexia launches campaign to transform dyslexia search results ➡️
  • GAME SHOWS: TV Ratings (27/4/2026): Game Shows Battle As The Floor Leads Ratings Run ➡️
  • GOVERNMENT: Government releases draft legislation for News Bargaining Incentive ➡️
  • JOBS INTELLIGENCE: Jobs Intelligence – The latest ad industry roles, April 28, 2026 ➡️
  • LINKEDIN: This is the best Australian company to work at for career growth according to LinkedIn ➡️
  • MEDIA AGENCY: Virgin puts media agency contract up for review ➡️
  • MEDIA LEADERS: Value For Brands & Democracy: Why Media Leaders Are Pulling Back The Curtain On The Newsroom ➡️
  • MUMBRELLA360: Marketing effectiveness expert Andrew Tindall to make the case for TV’s multiplier effect at Mumbrella360 ➡️
  • NEWS BARGAINING INCENTIVE: Media companies unite behind News Bargaining Incentive as draft legislation opens for consultation ➡️
  • NEWSROOM: Value For Brands & Democracy: Why Media Leaders Are Pulling Back The Curtain On The Newsroom ➡️
  • PUBMATIC: 7 in 10 co-viewers take action on ads, half recall brands more effectively, finds PubMatic APAC study ➡️
  • REGIONAL AUSTRALIA: Regional Australia outspends metro in key categories, new Boomtown data shows ➡️
  • SOCIAL MEDIA: No access to social media might be as harmful as excessive use ➡️
  • TECH LEVY: Media bosses unite behind Albanese as government sharpens tech levy threat ➡️
  • THE FLOOR: TV Ratings (27/4/2026): Game Shows Battle As The Floor Leads Ratings Run ➡️
  • TOTAL TV: IAS Launches Total TV Solutions Promising ‘Linear-like’ Transparency For CTV ➡️
  • TV: Marketing effectiveness expert Andrew Tindall to make the case for TV’s multiplier effect at Mumbrella360 ➡️
  • TV NETWORKS: Why didn’t Australia’s TV networks break for Trump’s assassination attempt? ➡️
  • TV RATINGS: TV Ratings (27/4/2026): Game Shows Battle As The Floor Leads Ratings Run ➡️

Media

  • ARN: ARN makes Kyle & Jackie O Show director Bruno Bouchet redundant ➡️
  • AUSTRALIA’S TV NETWORKS: Why didn’t Australia’s TV networks break for Trump’s assassination attempt? ➡️
  • GOOGLE: Albanese unveils carrot and stick to force Meta, Google, TikTok deals ➡️
  • GOOGLE: Bonfire’s Chelsea Craddock joins Google Honours winners at San Francisco ➡️
  • GOOGLE: Google plots $40bn Anthropic power play; $10bn upfront, $30bn tied to growth; Cloud wars intensify as AI compute race turns weaponises capital ➡️
  • LINKEDIN: This is the best Australian company to work at for career growth according to LinkedIn ➡️
  • META: ‘Sucking Profits Out Of Australia’: Meta Sends $1.5B Revenue Overseas ➡️
  • META: Albanese unveils carrot and stick to force Meta, Google, TikTok deals ➡️
  • NETWORK 10: Big Brother returns to Network 10 in 2026 with new cast and fresh twists ➡️
  • NINE: Headliners, Presented By Nine ➡️
  • SCA: More changes ahead at SCA as digital media pioneer takes control ➡️
  • SNAP: 8 in 10 consumers open up to direct brand messaging in Snap ➡️
  • THE FLOOR: TV Ratings (27/4/2026): Game Shows Battle As The Floor Leads Ratings Run ➡️
  • TIKTOK: Albanese unveils carrot and stick to force Meta, Google, TikTok deals ➡️

People

  • ALBANESE: Albanese unveils carrot and stick to force Meta, Google, TikTok deals ➡️
  • ALBANESE: Media bosses unite behind Albanese as government sharpens tech levy threat ➡️
  • ALBO: Albo To Release News Bargaining Incentive Draft This Week ➡️
  • ANDREW TINDALL: Marketing effectiveness expert Andrew Tindall to make the case for TV’s multiplier effect at Mumbrella360 ➡️
  • ANDY FORD: Andy Ford departs Analytic Partners for a ‘once-in-a-career’ role at Canva ➡️
  • BAGGS: Creator vs kingmaker: Baggs takes aim at Blackley in explosive LinkedIn row ➡️
  • BLACKLEY: Creator vs kingmaker: Baggs takes aim at Blackley in explosive LinkedIn row ➡️
  • BRUNO BOUCHET: ARN makes Kyle & Jackie O Show director Bruno Bouchet redundant ➡️
  • CAMERON MUDGE: Cameron Mudge joins Jarvis OMD as business director ➡️
  • CAMERON MUDGE: Paramount’s Cameron Mudge jumps to Jarvis OMD ➡️
  • CHELSEA CRADDOCK: Bonfire’s Chelsea Craddock joins Google Honours winners at San Francisco ➡️
  • JEN PEACE: Fast 10: Jen Peace Leads With Momentum ➡️
  • KIMMEL: Trump takes aim at Kimmel – but this time, it’s Melania ➡️
  • MARK COAD: Ex-IPG Mediabrands boss Mark Coad lands at Hatched as strategic advisor ➡️
  • MARK COAD: Ex-IPG Mediabrands CEO Mark Coad joins Hatched ➡️
  • MARK COAD: Former IPG Mediabrands CEO Mark Coad joins Hatched ➡️
  • MARK COAD: Mark Coad Joins Hatched As Senior Adviser ➡️
  • MARK COAD: Mark Coad joins Hatched as strategic advisor ➡️
  • MELANIA: Trump takes aim at Kimmel – but this time, it’s Melania ➡️
  • MONIQUE PERRY: Monique Perry lands Choice CEO role six months after Nielsen departure ➡️
  • SAM HEGG: Bunnings Retail Media Head Sam Hegg Departs ➡️
  • SOPHIE MADDEN: MFA Head Honcho Sophie Madden Talks Limitless Collaboration ➡️
  • TAYLOR SWIFT: Taylor Swift moves to trademark her voice and image as AI threats mount ➡️
  • THEO HOURMOUZIS: Anthropic Appoints Theo Hourmouzis As General Manager ANZ ➡️
  • THEO HOURMOUZIS: Anthropic opens in Sydney and appoints Theo Hourmouzis GM ➡️
  • THEO HOURMOUZIS: Anthropic taps Theo Hourmouzis as ANZ boss ➡️
  • TRUMP: Trump takes aim at Kimmel – but this time, it’s Melania ➡️
  • TRUMP: Why didn’t Australia’s TV networks break for Trump’s assassination attempt? ➡️
  • YVONNE LAMONT: Australian Press Council CEO Yvonne Lamont steps down ➡️
🏎️ Updated: Tue 28 Apr 2026, 9:30 pm