What the media industry in Australia was talking about yesterday

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Agencies

  • AdUnion: ‘Incredibly Proud’: Media Agency AdUnion Hits 10-Year Anniversary ➡️
  • Agent99: ‘A Strong Fit’: Furniture Brand Cozey Launches In Australia Via Agent99 ➡️
  • alt/shift/: alt/shift/ appointed as El Jannah’s social agency ➡️
  • alt/shift/: alt/shift/ wins El Jannah account ➡️
  • alt/shift/: Alt/Shift/ Wins El Jannah Social Media Brief ➡️
  • Asembl: Asembl launches Raw C Mango & Cream yoghurt inspired by Weis ➡️
  • Dentsu: Dentsu Australia losses deepen after swallowing $26m impairment ➡️
  • Dentsu: Dentsu Australia reports more losses ➡️
  • Honeycomb Strategy: Honeycomb strategy’s ‘Pit Stop to Podium’ study reveals key insights on sponsorship effectiveness at F1 Australian Grand Prix ➡️
  • Leo: Suncorp and Leo Australia unveil ‘Resilience Never Rests’ campaign ➡️
  • Leo: Suncorp Highlight Queensland’s Volatile Weather In ‘Resilience Never Rests’ Via Leo & OMD ➡️
  • Nightjar: Nightjar and Salter Brothers Hospitality unveil ‘Worlds Apart’ digital platform ➡️
  • Nightjar: Nightjar launches ‘Worlds Apart’ platform to unify Salter Brothers’ luxury portfolio ➡️
  • Nightjar: Salter Brothers Hospitality releases digital platform via Nightjar ➡️
  • OMD: Suncorp Highlight Queensland’s Volatile Weather In ‘Resilience Never Rests’ Via Leo & OMD ➡️
  • RCJ: RCJ wins Melbourne Royal Show media account ➡️
  • Special Group: Honda Explains The Dream Is Back In Prelude Launch Campaign Via Special ➡️
  • WPP: WPP boss Cindy Rose faces pay fight over A$20.7m deal ➡️

Companies

  • Amaysim: Amaysim unveils latest AI created campaign to bolster challenger brand status ➡️
  • Budget Direct: Budget Direct Opens A Portal To The Future In New Campaign Via 303 ➡️
  • Coles: Coles 360 appoints head of ad product ➡️
  • CommBank: The $250bn growth pool: CommBank iQ data shows size of regional Aussie wallet, category outspending from groceries to travel – Reflections Holidays, Inspiration Paints CMOs tout loyalty, mental availability gains from regional media ➡️
  • Cozey: ‘A Strong Fit’: Furniture Brand Cozey Launches In Australia Via Agent99 ➡️
  • El Jannah: alt/shift/ appointed as El Jannah’s social agency ➡️
  • El Jannah: alt/shift/ wins El Jannah account ➡️
  • Futureproof: The Daily Aus and FutureProof launch a subscription intelligence tool ➡️
  • Honda: Honda Australia revives Prelude with nostalgic campaign ➡️
  • Honda: Honda Explains The Dream Is Back In Prelude Launch Campaign Via Special ➡️
  • Honda: Honda resurrects Prelude with nostalgia-led campaign ‘The dream is back’ ➡️
  • ING: Kantar Advertising Effectiveness Wwards 2026: Volkswagen, ING, and Uber Eats among winners ➡️
  • Inspiration Paints: The $250bn growth pool: CommBank iQ data shows size of regional Aussie wallet, category outspending from groceries to travel – Reflections Holidays, Inspiration Paints CMOs tout loyalty, mental availability gains from regional media ➡️
  • Melbourne Royal Show: RCJ wins Melbourne Royal Show media account ➡️
  • Prelude: Honda Australia revives Prelude with nostalgic campaign ➡️
  • Qantas: ABC boss Hugh Marks accepts Chairman’s Lounge gift from Qantas ➡️
  • Reflections Holidays: The $250bn growth pool: CommBank iQ data shows size of regional Aussie wallet, category outspending from groceries to travel – Reflections Holidays, Inspiration Paints CMOs tout loyalty, mental availability gains from regional media ➡️
  • Salter Brothers: Nightjar launches ‘Worlds Apart’ platform to unify Salter Brothers’ luxury portfolio ➡️
  • Salter Brothers Hospitality: Nightjar and Salter Brothers Hospitality unveil ‘Worlds Apart’ digital platform ➡️
  • Salter Brothers Hospitality: Salter Brothers Hospitality releases digital platform via Nightjar ➡️
  • Sandon Capital: Activist investor Sandon takes aim at Southern Cross Media chair ➡️
  • Stokes camp: Stokes camp flexes its muscle at Southern Cross, chairman resigns ➡️
  • Suncorp: Suncorp and Leo Australia unveil ‘Resilience Never Rests’ campaign ➡️
  • Suncorp: Suncorp Highlight Queensland’s Volatile Weather In ‘Resilience Never Rests’ Via Leo & OMD ➡️
  • Suncorp: Suncorp leans into Queensland’s extremes with ‘Resilience Never Rests’ platform ➡️
  • Teneo: Teneo nabs Ben Wilson to lead Australia Strategy & Communications ➡️
  • Tribe: Mediaworks partners with Tribe to enhance sports advertising strategy ➡️
  • Uber Eats: Kantar Advertising Effectiveness Wwards 2026: Volkswagen, ING, and Uber Eats among winners ➡️
  • UNSW: Ads that know too much: AI reverse engineers identity from ad streams; UNSW study finds political, income, education traits exposed; privacy controls bypassed without data access ➡️
  • US: Australia waits on retaliation from the US over the News Bargaining Incentive ➡️
  • Vodafone: Vodafone pinged over outback smear concerns ➡️
  • Volkswagen: Kantar Advertising Effectiveness Wwards 2026: Volkswagen, ING, and Uber Eats among winners ➡️
  • Weis: Asembl launches Raw C Mango & Cream yoghurt inspired by Weis ➡️
  • Western Bulldogs: Melbourne Press Club, The Herald Sun & Western Bulldogs Honour Sam Landsberger With Fellowship ➡️
  • Woodstock: Woodstock Bourbon & Cola launches ‘The Wood Life’ campaign with country music twist ➡️
  • Woodstock: Woodstock goes deep country in ironic Kerfuffle campaign ➡️
  • Woolworths: Woolworths leads grocery in AI search ➡️

Industry

  • Ad Industry: Jobs Intelligence – The latest ad industry roles, May 4, 2026 ➡️
  • AI: Ads that know too much: AI reverse engineers identity from ad streams; UNSW study finds political, income, education traits exposed; privacy controls bypassed without data access ➡️
  • AI: Amaysim unveils latest AI created campaign to bolster challenger brand status ➡️
  • AI: Hollywood shuts the door on AI at the Oscars ➡️
  • AI: Rowena Millward’s new book ‘Rapid Reinvention’ tackles the AI tsunami ➡️
  • AI: Why AI adoption starts at the top ➡️
  • AI: Woolworths leads grocery in AI search ➡️
  • Big Quiz Show: You Could Win Big At The Big Quiz Show In Cairns! ➡️
  • Broadcast Tax: Free TV welcomes two-year broadcast tax suspension ➡️
  • Broadcast Tax: Free-to-air television tax freeze extended ➡️
  • CMOs: Only 5% of CMOs know why customers buy – and just 4% think their marketing actually works ➡️
  • Consumer Media Spend: Forecast: Australian consumer media spend to grow 3.4% in 2026 ➡️
  • Customers: Just 5% Of Marketing Leaders Know Why Customers Choose Their Brand, Study Finds ➡️
  • Customers: Only 5% of CMOs know why customers buy – and just 4% think their marketing actually works ➡️
  • F1: F1 sponsors forgotten within weeks despite millions burned, study finds ➡️
  • F1: Honeycomb strategy’s ‘Pit Stop to Podium’ study reveals key insights on sponsorship effectiveness at F1 Australian Grand Prix ➡️
  • Free-To-Air Television: Free-to-air television tax freeze extended ➡️
  • Jobs Intelligence: Jobs Intelligence – The latest ad industry roles, May 4, 2026 ➡️
  • Marketing: Only 5% of CMOs know why customers buy – and just 4% think their marketing actually works ➡️
  • Marketing Leaders: Just 5% Of Marketing Leaders Know Why Customers Choose Their Brand, Study Finds ➡️
  • Media Spend: Forecast: Australian consumer media spend to grow 3.4% in 2026 ➡️
  • Met Gala: No one wants to go to the Met Gala. This is probably why ➡️
  • News Bargaining Incentive: Australia waits on retaliation from the US over the News Bargaining Incentive ➡️
  • Sponsorship: F1 sponsors forgotten within weeks despite millions burned, study finds ➡️
  • Sponsorship: Honeycomb strategy’s ‘Pit Stop to Podium’ study reveals key insights on sponsorship effectiveness at F1 Australian Grand Prix ➡️
  • Sport: Weekend Ratings (1-3/05/2026): Game Shows Outperform Sport ➡️
  • TV: Television bosses welcome Federal Budget tax breaks ➡️
  • TV: TV Broadcasters ‘Warmly Welcome’ 2-Year Commercial Broadcasting Tax Supension ➡️
  • TV: TV broadcasters, radio players welcome Government suspension of commercial broadcasting tax for 2 years, saving industry $111.3m ➡️
  • TV Ratings: Weekend Ratings (1-3/05/2026): Game Shows Outperform Sport ➡️

MediaOwners

  • ABC: ABC boss Hugh Marks accepts Chairman’s Lounge gift from Qantas ➡️
  • ARN: ‘Swimming In Pools Of Cereal’: Breakfast Radio Hosts Ben & Liam Get Messy In ‘Cheeky’ Campaign Via ARN ➡️
  • ARN: Kyle Sandilands spotted meeting with ARN chairman Hamish McLennan ➡️
  • Better Homes and Gardens: Better Homes and Gardens names Australia’s top creators at 2026 Creator Awards ➡️
  • Free TV: Free TV welcomes two-year broadcast tax suspension ➡️
  • Game Shows: Weekend Ratings (1-3/05/2026): Game Shows Outperform Sport ➡️
  • Herald Sun: Herald Sun launches Sam Landsberger sports journalism fellowship ➡️
  • Herald Sun: Melbourne Press Club, The Herald Sun & Western Bulldogs Honour Sam Landsberger With Fellowship ➡️
  • Mediaworks: Mediaworks partners with Tribe to enhance sports advertising strategy ➡️
  • Melbourne Press Club: Melbourne Press Club, The Herald Sun & Western Bulldogs Honour Sam Landsberger With Fellowship ➡️
  • Network Ten: TV Broadcasters ‘Warmly Welcome’ 2-Year Commercial Broadcasting Tax Supension ➡️
  • News: News woos Indies with pub trivia and bin chickens ➡️
  • Nova: Nova Adds Clint Stanaway’s Name To Melbourne Breakfast Show ➡️
  • Nova: Nova shakes up Breakfast again with major name change ➡️
  • SCA: Activist investor Sandon takes aim at Southern Cross Media chair ➡️
  • SCA: Heith Mackay-Cruise’s Short Reign Comes To An End As Southern Cross Media Chair ➡️
  • SCA: SCA chair Heith Mackay-Cruise to step down ➡️
  • SCA: SCA chair Mackay-Cruise steps down to make way for Seven pick ➡️
  • SCA: Southern Cross Media chair steps down ➡️
  • SCA: Southern Cross Media Group announces Teresa Dyson to replace Heith Mackay- Cruise as Chair ➡️
  • Seven: SCA chair Mackay-Cruise steps down to make way for Seven pick ➡️
  • Southern Cross: Stokes camp flexes its muscle at Southern Cross, chairman resigns ➡️
  • The Big Quiz Show: You Could Win Big At The Big Quiz Show In Cairns! ➡️
  • The Daily Aus: ‘It’s time to disrupt the intelligence space’: The Daily Aus launches The Future Brief to challenge “broken” research model ➡️
  • The Daily Aus: The Daily Aus and FutureProof launch a subscription intelligence tool ➡️
  • The Herald Sun: Melbourne Press Club, The Herald Sun & Western Bulldogs Honour Sam Landsberger With Fellowship ➡️

People

  • Abbie Chatfield: Abbie Chatfield forced to apologise to MAFS groom Harrison Boon after defamation dispute ➡️
  • Ben: ‘Swimming In Pools Of Cereal’: Breakfast Radio Hosts Ben & Liam Get Messy In ‘Cheeky’ Campaign Via ARN ➡️
  • Ben Wilson: Teneo nabs Ben Wilson to lead Australia Strategy & Communications ➡️
  • Bobby Doggins: Woodstock drops ‘country star’ Bobby Doggins in audio-led campaign ➡️
  • Cindy Rose: Cindy Rose’s big pay rise in jeopardy ➡️
  • Cindy Rose: WPP boss Cindy Rose faces pay fight over A$20.7m deal ➡️
  • Clint Stanaway: Nova Adds Clint Stanaway’s Name To Melbourne Breakfast Show ➡️
  • Hamish McLennan: Kyle Sandilands spotted meeting with ARN chairman Hamish McLennan ➡️
  • Harrison Boon: Abbie Chatfield forced to apologise to MAFS groom Harrison Boon after defamation dispute ➡️
  • Heith Mackay-Cruise: Heith Mackay-Cruise’s Short Reign Comes To An End As Southern Cross Media Chair ➡️
  • Heith Mackay-Cruise: SCA chair Heith Mackay-Cruise to step down ➡️
  • Heith Mackay-Cruise: SCA chair Mackay-Cruise steps down to make way for Seven pick ➡️
  • Heith Mackay-Cruise: Southern Cross Media Group announces Teresa Dyson to replace Heith Mackay- Cruise as Chair ➡️
  • Hugh Marks: ABC boss Hugh Marks accepts Chairman’s Lounge gift from Qantas ➡️
  • Kerry Stokes: Stokes camp flexes its muscle at Southern Cross, chairman resigns ➡️
  • Kyle Sandilands: Kyle Sandilands spotted meeting with ARN chairman Hamish McLennan ➡️
  • Liam: ‘Swimming In Pools Of Cereal’: Breakfast Radio Hosts Ben & Liam Get Messy In ‘Cheeky’ Campaign Via ARN ➡️
  • Rowena Millward: Rowena Millward’s new book ‘Rapid Reinvention’ tackles the AI tsunami ➡️
  • Sam Landsberger: Herald Sun launches Sam Landsberger sports journalism fellowship ➡️
  • Sam Landsberger: Melbourne Press Club, The Herald Sun & Western Bulldogs Honour Sam Landsberger With Fellowship ➡️
  • Teresa Dyson: Southern Cross Media Group announces Teresa Dyson to replace Heith Mackay- Cruise as Chair ➡️
Updated: Mon 04 May 2026, 11:46 pm