What the media industry in Australia is talking about today

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Agencies

  • CLEMENGER BBDO: Spinach appoints ex-Clemenger BBDO creative Morgan Bloxham (Mi3)
  • HAVAS RED AUSTRALIA: Havas Red Australia secures Smartsheet PR account for ANZ (Mi3)
  • IDEALLY: Ideally acquires AI startup Aether (AdNews)
  • IDEALLY: Ideally Acquires AI Startup Aether To Turn Research Into Ready-To-Share Decks (B&T)
  • INITIATIVE: Initiative bolsters leadership with a managing partner and head of marketing (AdNews)
  • INITIATIVE: Initiative Strengthens Senior Leadership Team With Mikayla Ellis & Samantha Smith (B&T)
  • INITIATIVE AUSTRALIA: Initiative Australia strengthens leadership with two senior hires (mediaweek)
  • MONKS: Being ‘Slow Is A Strategic Liability’: Monks Deliver Wake-Up Call At Cairns Crocodiles (B&T)
  • OMNICOM: Omnicom Media Australia creates business transformation team under Geoff Clarke (AdNews)
  • OMNICOM MEDIA: Geoff Clarke appointed to operational leadership role at Omnicom Media (AdNews)
  • SPINACH: Spinach appoints ex-Clemenger BBDO creative Morgan Bloxham (Mi3)
  • SPINACH: Spinach appoints Morgan Bloxham senior creative, art and content (AdNews)
  • WPP: Are Media and WPP Media bring L’Oréal Paris Glass Skin launch to ELLE Australia (AdNews)
  • WPP: Are Media, L’Oréal Paris, and WPP Media debut multi-platform campaign for glass skin range (Mi3)

Companies

  • BOOMI: Brand is everything in agentic commerce’ says Boomi CEO, as business sees 50% pipeline uplift, 127% brand awareness gain, sales cycles shrink after CMO AI overhaul (Mi3)
  • BYD: From China To Broken Hill: BYD’s Kate Hornstein On Bringing EVs Into The Mainstream (B&T)
  • CISCO: Cisco promotes Cori Moran to lead APAC comms (Mumbrella)
  • COLES: Federal Court finds Coles misled consumers with ‘Down Down’ discounts (Mi3)
  • COLES: Federal Court rules Coles misled shoppers with Down Down discounts (mediaweek)
  • DIAGEO: Diageo retail media lead Roger Dunn exits for adtech startup Thrad (Mumbrella)
  • FCK THE CUPCAKES: Fck the cupcakes founders launch podcast (AdNews)
  • FOUNDRY: Former ARN media creatives setup independent agency, Foundry (Mi3)
  • KOMO: Rugby Australia taps Komo for fan engagement and loyalty platform (mediaweek)
  • L’ORÉAL PARIS: Are Media and WPP Media bring L’Oréal Paris Glass Skin launch to ELLE Australia (AdNews)
  • L’ORÉAL PARIS: Are Media, L’Oréal Paris, and WPP Media debut multi-platform campaign for glass skin range (Mi3)
  • L’ORÉAL PARIS: ELLE Australia leads L’Oréal Paris Glass Skin launch (mediaweek)
  • PERSICH PERSONAL INJURY: Persich Personal Injury launches ‘Not Our First Time’ brand campaign (Mi3)
  • RUGBY AUSTRALIA: Rugby Australia taps Komo for fan engagement and loyalty platform (mediaweek)
  • SAMSONITE: Samsonite’s ‘Seriously Tough’ campaign showcases durability with wrecking ball (Mi3)
  • SMARTSHEET: Havas Red Australia secures Smartsheet PR account for ANZ (Mi3)
  • THRAD: Diageo retail media lead Roger Dunn exits for adtech startup Thrad (Mumbrella)
  • YOUGOV: YouGov survey: Discounts drive Australians away from healthy grocery choices (Mi3)

Industry

  • ADVERTISING AND RETAIL INDUSTRIES: Federal Budget reforms arrive, but with ‘sugar hits’ deferred and inflation still to be curbed, advertising and retail industries are planning for continued caution, not immediate upside (Mi3)
  • AI: Ben Crawford on why agencies are investing in AI but not change (mediaweek)
  • AI: Brand is everything in agentic commerce’ says Boomi CEO, as business sees 50% pipeline uplift, 127% brand awareness gain, sales cycles shrink after CMO AI overhaul (Mi3)
  • AI: Ideally acquires AI startup Aether (AdNews)
  • AI: Ideally Acquires AI Startup Aether To Turn Research Into Ready-To-Share Decks (B&T)
  • AI: WARC: Meta’s rapid advertising revenue growth s being fuelled by AI (AdNews)
  • CAIRNS CROCODILES: Bringing Back The Feels At Cairns Crocodiles (B&T)
  • FEDERAL BUDGET: Federal budget 2026 – Juggling spinning plates in a crisis (AdNews)
  • FEDERAL BUDGET: Federal Budget reforms arrive, but with ‘sugar hits’ deferred and inflation still to be curbed, advertising and retail industries are planning for continued caution, not immediate upside (Mi3)
  • HEALTHY GROCERY CHOICES: YouGov survey: Discounts drive Australians away from healthy grocery choices (Mi3)
  • MARKETERS: Jon Evans: ‘The Best Marketers Act Like Founders’, Not Walking Press Releases (B&T)

MediaOwners

  • ARE MEDIA: Are Media and WPP Media bring L’Oréal Paris Glass Skin launch to ELLE Australia (AdNews)
  • ARE MEDIA: Are Media, L’Oréal Paris, and WPP Media debut multi-platform campaign for glass skin range (Mi3)
  • ARN: Former ARN media creatives setup independent agency, Foundry (Mi3)
  • ARN: Making brave creative: Redundant ARN executives launch agency (AdNews)
  • BBC NEWS: BBC News back from the TV wilderness with second new carriage deal (Mumbrella)
  • BBC NEWS: BBC News lands on Binge and Foxtel (mediaweek)
  • BINGE: BBC News lands on Binge and Foxtel (mediaweek)
  • ELLE AUSTRALIA: Are Media and WPP Media bring L’Oréal Paris Glass Skin launch to ELLE Australia (AdNews)
  • ELLE AUSTRALIA: ELLE Australia leads L’Oréal Paris Glass Skin launch (mediaweek)
  • FOX SPORTS: Fox Sports Rolls Out The NRL Red Carpet For Ultimate Magic Round Spot (B&T)
  • FOXTEL: BBC News lands on Binge and Foxtel (mediaweek)
  • META: Meta Rolls Out Upgraded AI Voice Experience Across Australia & NZ (B&T)
  • META: WARC: Meta’s rapid advertising revenue growth s being fuelled by AI (AdNews)
  • NETFLIX: Netflix expands programmatic and plans advertising-supported subscriptions in NZ (AdNews)
  • OOH!MEDIA: oOh!media cuts 9% of staff (AdNews)
  • OOH!MEDIA: oOh!media to cut 82 jobs by end of June as part of $12m bottom-line improvement programs (Mi3)
  • SBS: Jane Palfreyman appointed SBS managing director (Mumbrella)
  • SBS: SBS Instates Jane Palfreyman To MD For The Next 5 Years (B&T)

People

  • BEN CRAWFORD: Ben Crawford on why agencies are investing in AI but not change (mediaweek)
  • BOOMI CEO: Brand is everything in agentic commerce’ says Boomi CEO, as business sees 50% pipeline uplift, 127% brand awareness gain, sales cycles shrink after CMO AI overhaul (Mi3)
  • CORI MORAN: Cisco promotes Cori Moran to lead APAC comms (Mumbrella)
  • GEOFF CLARKE: Geoff Clarke appointed to operational leadership role at Omnicom Media (AdNews)
  • GEOFF CLARKE: Omnicom Media Australia creates business transformation team under Geoff Clarke (AdNews)
  • JANE PALFREYMAN: Jane Palfreyman appointed SBS managing director (Mumbrella)
  • JANE PALFREYMAN: SBS Instates Jane Palfreyman To MD For The Next 5 Years (B&T)
  • JEFF PURSER: Jeff Purser on the hidden patterns behind how people say yes (mediaweek)
  • JON EVANS: Jon Evans: ‘The Best Marketers Act Like Founders’, Not Walking Press Releases (B&T)
  • KATE HORNSTEIN: From China To Broken Hill: BYD’s Kate Hornstein On Bringing EVs Into The Mainstream (B&T)
  • LAURA AGRICOLA: Melbourne Confidential: Laura Agricola (B&T)
  • MARKETERS: Can Marketers Shape Demand Before It Forms? (B&T)
  • MEGHAN MARKLE: Meghan Markle’s As Ever ad backfires when necklace price discovered (mediaweek)
  • MELISSA LEONG: Melissa Leong breaks silence after SBS pulls Taste of Art (mediaweek)
  • MIKAYLA ELLIS: Initiative Strengthens Senior Leadership Team With Mikayla Ellis & Samantha Smith (B&T)
  • MORGAN BLOXHAM: Spinach appoints ex-Clemenger BBDO creative Morgan Bloxham (Mi3)
  • MORGAN BLOXHAM: Spinach appoints Morgan Bloxham senior creative, art and content (AdNews)
  • ROGER DUNN: Diageo retail media lead Roger Dunn exits for adtech startup Thrad (Mumbrella)
  • SAMANTHA SMITH: Initiative Strengthens Senior Leadership Team With Mikayla Ellis & Samantha Smith (B&T)
Updated: Thu 14 May 2026, 12:56 pm