What the media industry in Australia has been talking about today

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Agencies

  • AKCELO: Akcelo expands global footprint with new London office Mi3
  • ATTURRA: In partner pitches, Boomi recasts itself as a data activation business; Warns real AI war happens below the chatbot; ServiceNow deal targets silos, workflow sprawl and orchestration gaps; Atturra heralded as top APJ partner Mi3
  • DROGA5: Asahi creative pitch narrows to three, incumbent Droga5 out Mumbrella
  • HERO: HERO launches Toyota bZ4X with a little help from The Beatles mediaweek
  • HERO: Toyota Australia and HERO debut multichannel campaign for all-electric bZ4X range Mi3
  • MEDIA AGENCIES: Photo Gallery: SBS Eurovision karaoke parties for media agencies AdNews
  • PUBLICIS: Codral brings superhero energy to cold and flu season via Publicis Groupe mediaweek
  • PUBLICIS: Codral Launches First-ever Kids Brand With ‘Save The Day’ Platform Via Publicis Groupe B&T
  • SNEAKY DIGITAL: Sneaky Digital hires married couple to lead growth and creative AdNews
  • SOUND STORY: Sound Story appoints Jono Harrison as general manager Mi3
  • THOMPSON SPENCER: Honda NZ Appoints Thompson Spencer As Creative Partner B&T
  • THOMPSON SPENCER: Thompson Spencer secures creative partnership with Honda NZ Mi3
  • THOMPSON SPENCER: Thompson Spencer wins creative account for Honda NZ AdNews
  • THOMPSON SPENCER: Thompson Spencer wins Honda New Zealand creative remit mediaweek
  • WE ARE DIFFERENT: HelloFresh Dials Up Cultural Relevance With New Earned-first Strategy & ‘K-Pop Dinner Hunters’ Campaign Via We Are Different B&T

Companies

  • ASAHI: Asahi creative pitch narrows to three, incumbent Droga5 out Mumbrella
  • AUCKLAND FC: McDonald’s NZ partners with Auckland FC to trial pickle juice for footballers Mi3
  • AWS: AWS appoints Chris Casey as ANZ managing director mediaweek
  • BOOMI: In partner pitches, Boomi recasts itself as a data activation business; Warns real AI war happens below the chatbot; ServiceNow deal targets silos, workflow sprawl and orchestration gaps; Atturra heralded as top APJ partner Mi3
  • BYRDLI: Byrdli and San Diego Tourism Authority launch dual-perspective campaign Mi3
  • COACHELLA: From Madonna to Pinterest. What a tale of two Coachellas means for brand experiences mediaweek
  • CODRAL: Codral brings superhero energy to cold and flu season via Publicis Groupe mediaweek
  • CODRAL: Codral Launches First-ever Kids Brand With ‘Save The Day’ Platform Via Publicis Groupe B&T
  • CODRAL: Codral marches into ‘Save the Day’ platform, introducing first kids’ product line Mi3
  • CODRAL: Codral swaps ‘Soldier On’ for ‘Save the Day’ in kids range push Mumbrella
  • CROCS: Crocs, Cocktails & Kick-Ass Content In Far North Queensland B&T
  • CROCS: Taika Waititi At Crocs 2026 On Creativity, Chaos, Cheese & Losing Your Footing B&T
  • HAYU: Beyond reality: Hayu NZ flips the script with entertainment expansion mediaweek
  • HELLOFRESH: HelloFresh Australia goes earned first, debuts ‘K-Pop Dinner Hunters’ play to tap into K-culture phenomenon Mi3
  • HELLOFRESH: HelloFresh Dials Up Cultural Relevance With New Earned-first Strategy & ‘K-Pop Dinner Hunters’ Campaign Via We Are Different B&T
  • HONDA: Honda NZ Appoints Thompson Spencer As Creative Partner B&T
  • HONDA: Thompson Spencer secures creative partnership with Honda NZ Mi3
  • HONDA: Thompson Spencer wins creative account for Honda NZ AdNews
  • HONDA: Thompson Spencer wins Honda New Zealand creative remit mediaweek
  • INTREPID TRAVEL: Intrepid Travel unveils ‘The Intrepid Effect’ to highlight impact of travel Mi3
  • IPG MEDIABRANDS: The final days of IPG Australia saw revenue drop almost 20% AdNews
  • MCDONALD’S: McDonald’s NZ partners with Auckland FC to trial pickle juice for footballers Mi3
  • PRINGLES MINIS: Pringles Minis cuts packaging by 10% in sustainability push Mi3
  • SAN DIEGO TOURISM AUTHORITY: Byrdli and San Diego Tourism Authority launch dual-perspective campaign Mi3
  • SERVICENOW: In partner pitches, Boomi recasts itself as a data activation business; Warns real AI war happens below the chatbot; ServiceNow deal targets silos, workflow sprawl and orchestration gaps; Atturra heralded as top APJ partner Mi3
  • TOYOTA: HERO launches Toyota bZ4X with a little help from The Beatles mediaweek
  • TOYOTA: Toyota Australia and HERO debut multichannel campaign for all-electric bZ4X range Mi3
  • WHO GIVES A CRAP: Who Gives a Crap unveils holographic toilet paper display at Chadstone Mi3

Industry

  • AI: AI improvements could see advertising dollars divert into open web – Taboola research Mi3
  • AI: In partner pitches, Boomi recasts itself as a data activation business; Warns real AI war happens below the chatbot; ServiceNow deal targets silos, workflow sprawl and orchestration gaps; Atturra heralded as top APJ partner Mi3
  • AI: Inside The Age Of AI Fruit & ‘Shit Content’ – Why Depth Still Wins B&T
  • AI: The AI production boom is real. So is the experience gap mediaweek
  • CONTENT: Inside The Age Of AI Fruit & ‘Shit Content’ – Why Depth Still Wins B&T
  • FEDERAL BUDGET: A big impact Budget: How the changes hit media and marketing Mumbrella
  • FEDERAL BUDGET: Federal Budget 2026 – Agencies cautious, no sugar hit AdNews
  • FEDERAL BUDGET: Federal Budget 2026 – Funding for gambling advertising reform AdNews
  • GAMBLING REFORM: Federal Budget 2026 – Funding for gambling advertising reform AdNews
  • K-CULTURE: HelloFresh Australia goes earned first, debuts ‘K-Pop Dinner Hunters’ play to tap into K-culture phenomenon Mi3
  • K-CULTURE: HelloFresh Dials Up Cultural Relevance With New Earned-first Strategy & ‘K-Pop Dinner Hunters’ Campaign Via We Are Different B&T
  • MEDIA & MARKETING: A big impact Budget: How the changes hit media and marketing Mumbrella
  • SAVE THE DAY: Codral marches into ‘Save the Day’ platform, introducing first kids’ product line Mi3
  • SUSTAINABILITY: Pringles Minis cuts packaging by 10% in sustainability push Mi3

MediaOwners

  • AAP: ABC, SBS and AAP emerge as media winners in 2026 Federal Budget mediaweek
  • ABC: ABC, SBS and AAP emerge as media winners in 2026 Federal Budget mediaweek
  • ARN: ARN brings Smallzy to 21 regional stations Mumbrella
  • BOY SWALLOWS UNIVERSE: Netflix’s Australian content push pays off with A$45m Boy Swallows Universe boost mediaweek
  • GAWK OUTDOOR: Gawk Outdoor Takes Exclusive Sales Of Sports & Outdoor Across NSW B&T
  • HAYU: Beyond reality: Hayu NZ flips the script with entertainment expansion mediaweek
  • META: Meta consolidates parental supervision for teens across platforms into Family Center Mi3
  • META: Meta gives Australian parents a window into older teens’ social media topics AdNews
  • META: Meta gives parents more visibility into teens’ Instagram algorithms mediaweek
  • META: Oops! Meta accidentally targeted teens it’s not allowed to have AdNews
  • NETFLIX: Netflix’s Australian content push pays off with A$45m Boy Swallows Universe boost mediaweek
  • PINTEREST: From Madonna to Pinterest. What a tale of two Coachellas means for brand experiences mediaweek
  • SBS: ABC, SBS and AAP emerge as media winners in 2026 Federal Budget mediaweek
  • SBS: Photo Gallery: SBS Eurovision karaoke parties for media agencies AdNews
  • SCA: Rohan Lund to take audience behind the SCA curtain at Mumbrella360 Mumbrella
  • SCA: SCA & Seven Kick Off Rugby League World Cup Broadcast Packages B&T
  • SCA: Seven and SCA launch Rugby League World Cup 2026 advertising packages AdNews
  • SCA: Seven and SCA launch Rugby League World Cup 2026 partnership packages mediaweek
  • SEVEN: SCA & Seven Kick Off Rugby League World Cup Broadcast Packages B&T
  • SEVEN: Seven and SCA launch Rugby League World Cup 2026 advertising packages AdNews
  • SEVEN: Seven and SCA launch Rugby League World Cup 2026 partnership packages mediaweek
  • TABOOLA: ‘Results Are Following’: Taboola Releases New Study Centred Around Agentic AI B&T
  • TABOOLA: AI improvements could see advertising dollars divert into open web – Taboola research Mi3
  • TRIPLE M: Triple M’s secret weapon? How Loz helped Roo & Ditts dominate Adelaide radio mediaweek

People

  • CAM TYESON: 10 News social lead Cam Tyeson exits mediaweek
  • CHRIS CASEY: AWS appoints Chris Casey as ANZ managing director mediaweek
  • DITTS: Triple M’s secret weapon? How Loz helped Roo & Ditts dominate Adelaide radio mediaweek
  • JACQUIE ALLEY: ‘We Really Saw It All’: Jacquie Alley’s Take On The First Day Of Cairns Crocodiles B&T
  • JANE EVANS: Jane Evans: ‘What’s A Sheila Got To Do To Get A Beer Around Here? Invent It’ B&T
  • JONO HARRISON: Sound Story appoints Jono Harrison as general manager Mi3
  • LOZ: Triple M’s secret weapon? How Loz helped Roo & Ditts dominate Adelaide radio mediaweek
  • MADONNA: From Madonna to Pinterest. What a tale of two Coachellas means for brand experiences mediaweek
  • MICHAEL USHER: ‘Hey, you’re the bloke on TV’: The day Michael Usher got punched on assignment mediaweek
  • ROHAN LUND: Rohan Lund to take audience behind the SCA curtain at Mumbrella360 Mumbrella
  • ROO: Triple M’s secret weapon? How Loz helped Roo & Ditts dominate Adelaide radio mediaweek
  • TAIKA WAITITI: ‘When I Feel Nervous & Unsure, It’s The Perfect Space To Be Creative’: Taika Waititi Opens Up About Creativity, Advertising & Never Doing Another Nazi Movie B&T
  • TAIKA WAITITI: Taika Waititi At Crocs 2026 On Creativity, Chaos, Cheese & Losing Your Footing B&T
  • THE BEATLES: HERO launches Toyota bZ4X with a little help from The Beatles mediaweek
Updated: Wed 13 May 2026, 8:47 pm