What the media industry in Australia has been talking about today

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Agencies & HoldCos

  • ANALYTIC PARTNERS: Analytic Partners study finds combining classic and digital OOH delivers 39% higher ROI (AdNews)
  • AWAKEN: AI company acquires Awaken (AdNews)
  • AWAKEN: IREN Acquires Awaken Agency To Boost Global Brand Growth (B&T)
  • AWAKEN: IREN acquires Awaken agency, appoints founder as global CMO, spins out media to This is Flow (Mi3)
  • BMF: Endeavour Group Severs Ties With BMF, CMO Exits (B&T)
  • COCOGUN: Universal Habitat refreshes brand identity via Cocogun (AdNews)
  • ELEVENCOM: Elevencom adds creative duo to agency team (Mi3)
  • GUNTHER CONSULTING: Gunther Consulting expands with modular go-to-market services (mediaweek)
  • HAVAS GROUP: Industry Profile: Alastair Baker at Havas Group (AdNews)
  • HELLO AGENCY: Dry July Foundation appoints Hello for 2026 campaign (Mi3)
  • HELLO AGENCY: Dry July Foundation Taps Hello For 2026 Campaign (B&T)
  • IPG MEDIABRANDS: Omnicom creative chief Javier Campopiano steps down months after IPG takeover (mediaweek)
  • OMNICOM: 7-Eleven names Omnicom Oceania its Game Changer of the Year (mediaweek)
  • OMNICOM: Omnicom Advertising global CCO Javier Campopiano exits (Mumbrella)
  • OMNICOM: Omnicom creative chief Javier Campopiano steps down months after IPG takeover (mediaweek)
  • OMNICOM: Omnicom’s Global Chief Creative Officer Javier Campopiano Departs (B&T)
  • ORPHAN: Maurice Blackburn Lawyers selects Orphan as creative partner (Mi3)
  • ORPHAN: Orphan lands Maurice Blackburn creative account (mediaweek)
  • ORPHAN: Orphan wins Maurice Blackburn creative pitch (AdNews)
  • PAPER MOOSE: Paper Moose takes on AI ‘slop creative’ with Moose Review (mediaweek)
  • PAPER MOOSE: Paper Moose turns fifteen (AdNews)
  • REVOLUTION360: Bonds launch wondergrow via Revolution360 (AdNews)
  • REVOLUTION360: Bonds launches expanding OOH campaign with Revolution360 (Mi3)
  • THE FRONT OFFICE AGENCY: Lacrosse Australia Recruits The Front Office Agency Ahead Of Olympic Games (B&T)
  • THIS IS FLOW: IREN acquires Awaken agency, appoints founder as global CMO, spins out media to This is Flow (Mi3)
  • TRP: TRP secures agency of record role for Vitality Brands’ Cancer Council sunscreen (Mi3)

Companies & Advertisers

  • 7-ELEVEN: 7-Eleven names Omnicom Oceania its Game Changer of the Year (mediaweek)
  • APPLE: Why ServiceNow looked past Apple to Idris for its brand strategy (Mumbrella)
  • ASANA: Jo Gaines promoted to general manager of Asia-Pacific at Asana (Mi3)
  • BONDS: Bonds launch wondergrow via Revolution360 (AdNews)
  • BONDS: Bonds launches expanding OOH campaign with Revolution360 (Mi3)
  • CANCER COUNCIL: TRP secures agency of record role for Vitality Brands’ Cancer Council sunscreen (Mi3)
  • DOORDASH: DoorDash Names Former Leo Australia Boss As Global CMO (B&T)
  • EBAY: eBay Australia drops transaction fees for casual sellers in new campaign (Mi3)
  • EBAY: Ebay ditches seller fees in push to fend off resale rivals (Mumbrella)
  • EBAY: eBay recruits The Veronicas as it scraps seller fees in Australia (mediaweek)
  • ENDEAVOUR GROUP: Endeavour Group Severs Ties With BMF, CMO Exits (B&T)
  • GENAI: AWARD Lab GenAI Sprint winners (AdNews)
  • IREN: IREN Acquires Awaken Agency To Boost Global Brand Growth (B&T)
  • IREN: IREN acquires Awaken agency, appoints founder as global CMO, spins out media to This is Flow (Mi3)
  • LACROSSE AUSTRALIA: Lacrosse Australia Recruits The Front Office Agency Ahead Of Olympic Games (B&T)
  • MAURICE BLACKBURN LAWYERS: Maurice Blackburn Lawyers selects Orphan as creative partner (Mi3)
  • MAURICE BLACKBURN LAWYERS: Orphan lands Maurice Blackburn creative account (mediaweek)
  • MAURICE BLACKBURN LAWYERS: Orphan wins Maurice Blackburn creative pitch (AdNews)
  • OPENAI: Elon Musk loses OpenAI court battle (mediaweek)
  • PET CIRCLE: Pet Circle sets-up pop-up pet café to promote pet wellness (Mi3)
  • PRESS GANEY FORSTA: After a debt deal hiccup in March, Qualtrics finally completes $US6.75bn acquisition of Press Ganey Forsta (Mi3)
  • QUALTRICS: After a debt deal hiccup in March, Qualtrics finally completes $US6.75bn acquisition of Press Ganey Forsta (Mi3)
  • SERVICENOW: Why ServiceNow looked past Apple to Idris for its brand strategy (Mumbrella)
  • UNIVERSAL HABITAT: Universal Habitat refreshes brand identity via Cocogun (AdNews)
  • VISA: Visa and Jason Sudeikis turn tap-ins into World Cup fan moments (mediaweek)
  • VITALITY BRANDS: TRP secures agency of record role for Vitality Brands’ Cancer Council sunscreen (Mi3)
  • WORLD CUP: Visa and Jason Sudeikis turn tap-ins into World Cup fan moments (mediaweek)

Industry & General Topics

  • ADVERTISING: Sea Of Sameness: Why Advertising’s Safest Strategy Is Killing Creativity (B&T)
  • AGENCIES: Barter shifts from tactical tool to agency strategy (AdNews)
  • AI: AI company acquires Awaken (AdNews)
  • ALASTAIR BAKER: Industry Profile: Alastair Baker at Havas Group (AdNews)
  • AWARD LAB: AWARD Lab GenAI Sprint winners (AdNews)
  • BARTER: Barter shifts from tactical tool to agency strategy (AdNews)
  • CHANGING PERSPECTIVES: Changing Perspectives: Finding your voice before you feel ready (AdNews)
  • DATA: Snapchat turns foot traffic into media strategy with new Place Loyalty data (mediaweek)
  • DRY JULY: Dry July Foundation appoints Hello for 2026 campaign (Mi3)
  • DRY JULY: Dry July Foundation Taps Hello For 2026 Campaign (B&T)
  • EUROVISION: Eurovision TV Audience Up 45% As Delta Dazzles (B&T)
  • GEN Z: Why Gen Z craves real-world learning and feedback, not distance (AdNews)
  • MEDIA STRATEGY: Snapchat turns foot traffic into media strategy with new Place Loyalty data (mediaweek)
  • MICHELIN GUIDE: What does being included in the Michelin Guide mean to South Australia? (AdNews)
  • OOH & DIGITAL: OOH & Digital Campaigns Drive 39% Greater ROI Compared To Digital-Only Campaigns (B&T)
  • OOH CAMPAIGNS: OOH campaigns perform better when classic and digital work together (mediaweek)
  • SEA OF SAMENESS: Sea Of Sameness: Why Advertising’s Safest Strategy Is Killing Creativity (B&T)
  • SOUTH AUSTRALIA: What does being included in the Michelin Guide mean to South Australia? (AdNews)

Media Owners & Content

  • ARN: A wonderful new chapter’: ARN signs Karl Stefanovic and Eddie McGuire (Mumbrella)
  • ARN: ARN and Nine sign a multi-platform talent agreement (AdNews)
  • ARN: ARN Hires Lucy Formosa Morgan To Head Up Sales Operations & Revenue (B&T)
  • ARN: ARN hires Lucy Formosa Morgan to newly created sales enablement role (Mi3)
  • ARN: ARN Signs Karl Stefanovic & Eddie McGuire (B&T)
  • ARN: ARN signs Karl Stefanovic and Eddie McGuire in deal with Nine (mediaweek)
  • FOXTEL: SEN strikes TV broadcast deal with Foxtel for Sportsday (Mumbrella)
  • JCDECAUX: JCDecaux expands digital out-of-home Sydney network with two fresh council contracts (Mi3)
  • JCDECAUX: JCDecaux Secures 2 New Sydney Council Contracts (B&T)
  • JCDECAUX: JCDecaux wins Burwood and Ku-ring-gai council tenders (AdNews)
  • JCDECAUX: JCDecaux wins new Sydney council contracts (mediaweek)
  • NETWORK TEN: Win discontinues Network 10 in three regional markets (Mumbrella)
  • NETWORK TEN: WIN to drop Network 10 services in three regional markets (mediaweek)
  • NETWORK TEN: WIN to end Channel 10 broadcasting in three regional markets (AdNews)
  • NINE: ARN and Nine sign a multi-platform talent agreement (AdNews)
  • NINE: ARN signs Karl Stefanovic and Eddie McGuire in deal with Nine (mediaweek)
  • NINE: TV Ratings (18/5/2026): The Floor Finale Crowns Alex Palmer Champion As Nine Dominates Monday Night (B&T)
  • OOH!MEDIA: Analytic Partners study finds combining classic and digital OOH delivers 39% higher ROI (AdNews)
  • OOH!MEDIA: James Taylor’s oOh! strategy pitch sends a message to bottom feeders (AdNews)
  • OOH!MEDIA: OOH & Digital Campaigns Drive 39% Greater ROI Compared To Digital-Only Campaigns (B&T)
  • PINTEREST: Pinterest declares war on doomscrolling (mediaweek)
  • SBS: Eurovision 2026 draws record Australian Total TV viewership on SBS (Mi3)
  • SCA: A new name for Southern Cross Media (AdNews)
  • SEN: SEN strikes TV broadcast deal with Foxtel for Sportsday (Mumbrella)
  • SNAP: Snapchat launches Place Loyalty (AdNews)
  • SNAP: Snapchat turns foot traffic into media strategy with new Place Loyalty data (mediaweek)
  • TAPT MEDIA: Tapt Media adds four new commercial executives (Mi3)
  • TAPT MEDIA: Tapt Media bolsters Sydney team with senior radio sales recruits (mediaweek)
  • WIN: ‘Unfair Disruption’: WIN To Can Broadcasting Of 10 In Riverland, Mount Gambier & Griffith (B&T)
  • WIN: Win discontinues Network 10 in three regional markets (Mumbrella)
  • WIN: WIN to drop Network 10 services in three regional markets (mediaweek)
  • WIN: WIN to end Channel 10 broadcasting in three regional markets (AdNews)

People

  • ABBIE CHATFIELD: ‘I Worry’: Chatfield Concerned For Emerging Radio Talent As Old Guard Often Preferred (B&T)
  • ALEX PALMER: TV Ratings (18/5/2026): The Floor Finale Crowns Alex Palmer Champion As Nine Dominates Monday Night (B&T)
  • DELTA GOODREM: Eurovision TV Audience Up 45% As Delta Dazzles (B&T)
  • EDDIE MCGUIRE: A wonderful new chapter’: ARN signs Karl Stefanovic and Eddie McGuire (Mumbrella)
  • EDDIE MCGUIRE: ARN Signs Karl Stefanovic & Eddie McGuire (B&T)
  • EDDIE MCGUIRE: ARN signs Karl Stefanovic and Eddie McGuire in deal with Nine (mediaweek)
  • ELON MUSK: Elon Musk loses OpenAI court battle (mediaweek)
  • GREG GRAHAM: After 54 Years, Sparrow Flies The Nest One Last Time (B&T)
  • IDRIS ELBA: Why ServiceNow looked past Apple to Idris for its brand strategy (Mumbrella)
  • JAMES TAYLOR: James Taylor’s oOh! strategy pitch sends a message to bottom feeders (AdNews)
  • JASON SUDEIKIS: Visa and Jason Sudeikis turn tap-ins into World Cup fan moments (mediaweek)
  • JAVIER CAMPOPIANO: Omnicom Advertising global CCO Javier Campopiano exits (Mumbrella)
  • JAVIER CAMPOPIANO: Omnicom creative chief Javier Campopiano steps down months after IPG takeover (mediaweek)
  • JAVIER CAMPOPIANO: Omnicom’s Global Chief Creative Officer Javier Campopiano Departs (B&T)
  • JO GAINES: Jo Gaines promoted to general manager of Asia-Pacific at Asana (Mi3)
  • KARL STEFANOVIC: A wonderful new chapter’: ARN signs Karl Stefanovic and Eddie McGuire (Mumbrella)
  • KARL STEFANOVIC: ARN Signs Karl Stefanovic & Eddie McGuire (B&T)
  • KARL STEFANOVIC: ARN signs Karl Stefanovic and Eddie McGuire in deal with Nine (mediaweek)
  • LEO AUSTRALIA BOSS: DoorDash Names Former Leo Australia Boss As Global CMO (B&T)
  • LUCY FORMOSA MORGAN: ARN Hires Lucy Formosa Morgan To Head Up Sales Operations & Revenue (B&T)
  • LUCY FORMOSA MORGAN: ARN hires Lucy Formosa Morgan to newly created sales enablement role (Mi3)
  • SAM PANG: Sam Pang exits Logies host role after three years (mediaweek)
  • THE VERONICAS: eBay recruits The Veronicas as it scraps seller fees in Australia (mediaweek)
Updated: Tue 19 May 2026, 5:56 pm