What the media industry in Australia is talking about today

BCM GROUP: BCM Group merges strategy and creative roles in agency restructure (AdNews)
HELLO AGENCY: Hello agency launches the Social Media Swingers Club (AdNews)
OMD: OMD promotes Thad King and Richard Garratt in planning leadership changes (mediaweek)
OMD: OMD strengthens planning with two senior promotions (AdNews)
OMD AUSTRALIA: OMD Australia elevates Thad King to chief planning officer (Mi3)
OMNICOM: Movers & Shakers; SBS, Omnicom Media, Sound Story, SICKDOGWOLFMAN (AdNews)
SICKDOGWOLFMAN: Movers & Shakers; SBS, Omnicom Media, Sound Story, SICKDOGWOLFMAN (AdNews)
SOUND STORY: Movers & Shakers; SBS, Omnicom Media, Sound Story, SICKDOGWOLFMAN (AdNews)
THE SOCIAL CLIQ: Alpha Keri’s TikTok debut via The Social CliQ (AdNews)
UM: Federal government locks in $13.2m fuel security media buy with UM (AdNews)

ALPHA KERI: Alpha Keri repositions skincare brand with social-first campaign (Mi3)
ALPHA KERI: Alpha Keri’s TikTok debut via The Social CliQ (AdNews)
BCM: BCM restructures agency model and launches Craft Team (mediaweek)
BCM GROUP: BCM Group merges strategy and creative roles in agency restructure (AdNews)
BCM GROUP: BCM Group restructures with new creative strategy lead role and craft team (Mi3)
BOOMI: Boomi Companion leads push into agentic enterprise as Boomi bets governance, not prompts, will define next phase of AI adoption (Mi3)
COMMBANK: CommBank climbs global brand rankings as AI drives growth (Mi3)
COMMBANK: CommBank Rises To World’s 68th Most Trusted Brand (B&T)
FEDERAL GOVERNMENT: Federal government locks in $13.2m fuel security media buy with UM (AdNews)
SAMBREROS & MARGARITAS: Sambreros & Margaritas To Sign Off Cairns Crocodiles: All The Closing Party Photos (B&T)
SMARTGROUP: Smartgroup recruits Simon Haidar as chief customer officer (Mi3)

ADVERTISING STRATEGIES: Seizing the World Cup 2026 in APAC: why context and emotion will shape advertising strategies (mediaweek)
AI: Boomi Companion leads push into agentic enterprise as Boomi bets governance, not prompts, will define next phase of AI adoption (Mi3)
AI: Sir Martin Sorrell: AI Transformation Is Only Taking Place When There’s An Existential Threat (B&T)
APAC: Seizing the World Cup 2026 in APAC: why context and emotion will shape advertising strategies (mediaweek)
BRANDS: Why Chasing Trends Is ‘A Terrible Strategy For Brands’ & More Original Content Is Needed (B&T)
BRANDS: Why Curiosity & Determination Are Leading The Biggest Brands Through Change (B&T)
CAIRNS CROCODILES: Sambreros & Margaritas To Sign Off Cairns Crocodiles: All The Closing Party Photos (B&T)
CURIOSITY: Why Curiosity & Determination Are Leading The Biggest Brands Through Change (B&T)
DETERMINATION: Why Curiosity & Determination Are Leading The Biggest Brands Through Change (B&T)
ORIGINAL CONTENT: Why Chasing Trends Is ‘A Terrible Strategy For Brands’ & More Original Content Is Needed (B&T)
TRENDS: Why Chasing Trends Is ‘A Terrible Strategy For Brands’ & More Original Content Is Needed (B&T)
WORLD CUP 2026: Seizing the World Cup 2026 in APAC: why context and emotion will shape advertising strategies (mediaweek)

KIIS: Radio veteran tapped as next KIIS FM Breakfast co-host (mediaweek)
NEWS CORP: News Australia expands Defending Australia event series (mediaweek)
REDDIT: Reddit targets Australian ad budgets with AI tools and a ‘human touch’ pitch (AdNews)
SBS: Movers & Shakers; SBS, Omnicom Media, Sound Story, SICKDOGWOLFMAN (AdNews)
TIKTOK: Alpha Keri’s TikTok debut via The Social CliQ (AdNews)

DELTA GOODREM: Delta Goodrem through to Eurovision Grand Final (mediaweek)
HUGH VAN CUYLENBURG: ‘Showing Our Scars, Not Our Open Wounds’: Hugh van Cuylenburg On The Right Kind Of Vulnerability Online (B&T)
RICHARD GARRATT: OMD promotes Thad King and Richard Garratt in planning leadership changes (mediaweek)
SIMON HAIDAR: Smartgroup recruits Simon Haidar as chief customer officer (Mi3)
SIR MARTIN SORRELL: Sir Martin Sorrell: AI Transformation Is Only Taking Place When There’s An Existential Threat (B&T)
THAD KING: OMD Australia elevates Thad King to chief planning officer (Mi3)
THAD KING: OMD promotes Thad King and Richard Garratt in planning leadership changes (mediaweek)