What the media industry in Australia is talking about today

DIRT CREATIVE STUDIO: Creatives launch female-led studio Dirt AdNews
DIRT CREATIVE STUDIO: Dirt Creative Studio emerges from stealth mode Mi3
HOUSE OF COMMON: House of Common appoints Diana Demetri to head of partnerships AdNews
KAIMERA: Kaimera unites media industry behind Women’s Housing Company campaign AdNews
MAGIC: Magic adds six to team amidst 14% growth, welcomes return of Charles Kurth Mi3
MAGIC: Magic expands performance and account services AdNews
MAGIC: Magic hires six as client wins fuel 14% growth mediaweek
PUBLICIS: MasterFoods ‘Tomato Would Never’ via Publicis Groupe’s OneMars, T&P AdNews
PUBLICIS: Publicis snaps up LiveRamp for A$3.1b mediaweek
PUBLICIS: Publicis snaps up LiveRamp in $US2.2bn play for AI-era identity spine; CEO Arthur Sadoun doubles down on data, agents and measurable growth Mi3
PUBLICIS: Publicis to acquire LiveRamp for $US2.2 billion AdNews
SAATCHI & SAATCHI: Nescafé and Saatchi & Saatchi debut ‘Make Your World’ campaign highlighting coffee connections Mi3
THINKERBELL: Strongman Shows Aussies How To Properly Squeeze An Avo In Campaign Via Thinkerbell B&T

AUSTRALIA’S BIGGEST MORNING TEA: 303 appointed to refresh Australia’s Biggest Morning Tea brand platform Mi3
AUSTRALIAN-MADE: Back Australia campaign lifts support for Australian-made products: YouGov mediaweek
AVOCADOS: Latest avocado education campaign looks to squeeze out wrong ripeness behaviours Mi3
CANCER COUNCIL: 303 Wins Cancer Council Brief For Australia’s Biggest Morning Tea B&T
EL JANNAH: El Jannah asks ‘Who Can Resist?’ as it promotes legendary Lebanese lunch Mi3
EL JANNAH: El Jannah converts internet food icons in new campaign mediaweek
MASTERFOODS: MasterFoods ‘Tomato Would Never’ via Publicis Groupe’s OneMars, T&P AdNews
MASTERFOODS: Masterfoods Barbecue sauce takes on fashion, cultural connection with ‘Tomato Would Never’ campaign Mi3
NESCAFÉ: Nescafé and Saatchi & Saatchi debut ‘Make Your World’ campaign highlighting coffee connections Mi3
NESCAFÉ: NESCAFÉ celebrates coffee moments that bring people together mediaweek
PERTH BEARS: Perth Bears launch foundation memberships ahead of 2027 NRL debut mediaweek
WOMEN’S HOUSING COMPANY: Kaimera unites media industry behind Women’s Housing Company campaign AdNews
WOMEN’S HOUSING COMPANY: Media sector unites to support Women’s Housing Company with ‘Amplified Independence’ campaign Mi3

ADVERTISING: Jobs Intelligence – The latest ad industry roles, May 18, 2026 AdNews
AUSTRALIANS: Strongman Shows Aussies How To Properly Squeeze An Avo In Campaign Via Thinkerbell B&T
BUSINESS: Back Australia’ campaign cites 15-point purchase intent lift in support of Aussie businesses Mi3
JOBS: Jobs Intelligence – The latest ad industry roles, May 18, 2026 AdNews
LIVERAMP: Publicis snaps up LiveRamp in $US2.2bn play for AI-era identity spine; CEO Arthur Sadoun doubles down on data, agents and measurable growth Mi3
LIVERAMP: Publicis to acquire LiveRamp for $US2.2 billion AdNews
MEDIA: Media sector unites to support Women’s Housing Company with ‘Amplified Independence’ campaign Mi3
SUPER BOWL: Buying a 30 second ad spot at the Super Bowl just got complicated AdNews
YOUGOV: Back Australia campaign lifts support for Australian-made products: YouGov mediaweek

ADNEWS: AdNews Emerging Leaders: Entries close this week AdNews
ADNEWS: Buying a 30 second ad spot at the Super Bowl just got complicated AdNews
ADNEWS: Jobs Intelligence – The latest ad industry roles, May 18, 2026 AdNews
BACK AUSTRALIA: Back Australia campaign lifts support for Australian-made products: YouGov mediaweek
BACK AUSTRALIA: Back Australia’ campaign cites 15-point purchase intent lift in support of Aussie businesses Mi3
NEWS CORP: Jo McAlister joins News Australia to launch STORYx mediaweek
NEWS CORP: News Corp Hires Initiative CEO Jo McAlister To Launch STORYx Function B&T
QMS: QMS acquires two Melbourne CityLink billboards AdNews
QMS: QMS adds landmark digital billboards to Melbourne’s CityLink mediaweek
QMS: QMS expands digital billboard network on Melbourne’s CityLink Mi3
QMS: QMS Expands Melbourne Network With New Digital Citylink Sites B&T

303: 303 appointed to refresh Australia’s Biggest Morning Tea brand platform Mi3
303: 303 wins Australia’s Biggest Morning Tea pitch AdNews
303: 303 Wins Cancer Council Brief For Australia’s Biggest Morning Tea B&T
ARTHUR SADOUN: Publicis snaps up LiveRamp in $US2.2bn play for AI-era identity spine; CEO Arthur Sadoun doubles down on data, agents and measurable growth Mi3
CHARLES KURTH: Magic adds six to team amidst 14% growth, welcomes return of Charles Kurth Mi3
DIANA DEMETRI: House of Common appoints Diana Demetri to head of partnerships AdNews
JO MCALISTER: Jo McAlister joins News Australia to launch STORYx mediaweek
JO MCALISTER: News Corp Hires Initiative CEO Jo McAlister To Launch STORYx Function B&T