What the media industry in Australia is talking about today

ANALYTIC PARTNERS: Analytic Partners study finds combining classic and digital OOH delivers 39% higher ROI (AdNews)
AWAKEN: AI company acquires Awaken (AdNews)
HELLO AGENCY: Dry July Foundation appoints Hello for 2026 campaign (Mi3)
REVOLUTION360: Bonds launch wondergrow via Revolution360 (AdNews)

BONDS: Bonds launch wondergrow via Revolution360 (AdNews)
DRY JULY FOUNDATION: Dry July Foundation appoints Hello for 2026 campaign (Mi3)
MAURICE BLACKBURN: Orphan lands Maurice Blackburn creative account (mediaweek)
MAURICE BLACKBURN: Orphan wins Maurice Blackburn creative pitch (AdNews)
PAPER MOOSE: Paper Moose turns fifteen (AdNews)

AGENCIES: Barter shifts from tactical tool to agency strategy (AdNews)
BARTER: Barter shifts from tactical tool to agency strategy (AdNews)
CHANGING PERSPECTIVES: Changing Perspectives: Finding your voice before you feel ready (AdNews)
GEN Z: Why Gen Z craves real-world learning and feedback, not distance (AdNews)
SOUTH AUSTRALIA: What does being included in the Michelin Guide mean to South Australia? (AdNews)

ARN: ARN hires Lucy Formosa Morgan to newly created sales enablement role (Mi3)
JCDECAUX: JCDecaux expands digital out-of-home Sydney network with two fresh council contracts (Mi3)
JCDECAUX: JCDecaux wins Burwood and Ku-ring-gai council tenders (AdNews)
OOH!MEDIA: James Taylor’s oOh! strategy pitch sends a message to bottom feeders (AdNews)
SCA: A new name for Southern Cross Media (AdNews)
SNAP: Snapchat turns foot traffic into media strategy with new Place Loyalty data (mediaweek)

JAMES TAYLOR: James Taylor’s oOh! strategy pitch sends a message to bottom feeders (AdNews)
LUCY FORMOSA MORGAN: ARN hires Lucy Formosa Morgan to newly created sales enablement role (Mi3)