What the media industry in Australia is talking about today

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Agencies & HoldCos

  • ANALYTIC PARTNERS: Analytic Partners study finds combining classic and digital OOH delivers 39% higher ROI AdNews
  • AWAKEN: AI company acquires Awaken AdNews
  • AWAKEN: IREN Acquires Awaken Agency To Boost Global Brand Growth B&T
  • AWAKEN: IREN acquires Awaken agency, appoints founder as global CMO, spins out media to This is Flow Mi3
  • ELEVENCOM: Elevencom adds creative duo to agency team Mi3
  • GUNTHER CONSULTING: Gunther Consulting expands with modular go-to-market services mediaweek
  • HELLO AGENCY: Dry July Foundation appoints Hello for 2026 campaign Mi3
  • HELLO AGENCY: Dry July Foundation Taps Hello For 2026 Campaign B&T
  • OMNICOM: 7-Eleven names Omnicom Oceania its Game Changer of the Year mediaweek
  • OMNICOM: Omnicom creative chief Javier Campopiano steps down months after IPG takeover mediaweek
  • ORPHAN: Orphan lands Maurice Blackburn creative account mediaweek
  • ORPHAN: Orphan wins Maurice Blackburn creative pitch AdNews
  • PAPER MOOSE: Paper Moose turns fifteen AdNews
  • REVOLUTION360: Bonds launch wondergrow via Revolution360 AdNews
  • REVOLUTION360: Bonds launches expanding OOH campaign with Revolution360 Mi3
  • THE FRONT OFFICE AGENCY: Lacrosse Australia Recruits The Front Office Agency Ahead Of Olympic Games B&T
  • THIS IS FLOW: IREN acquires Awaken agency, appoints founder as global CMO, spins out media to This is Flow Mi3
  • TRP: TRP secures agency of record role for Vitality Brands’ Cancer Council sunscreen Mi3

Companies & Advertisers

  • 7-ELEVEN: 7-Eleven names Omnicom Oceania its Game Changer of the Year mediaweek
  • ASANA: Jo Gaines promoted to general manager of Asia-Pacific at Asana Mi3
  • BONDS: Bonds launch wondergrow via Revolution360 AdNews
  • BONDS: Bonds launches expanding OOH campaign with Revolution360 Mi3
  • EBAY: eBay Australia drops transaction fees for casual sellers in new campaign Mi3
  • EBAY: eBay recruits The Veronicas as it scraps seller fees in Australia mediaweek
  • GENAI: AWARD Lab GenAI Sprint winners AdNews
  • IPG MEDIABRANDS: Omnicom creative chief Javier Campopiano steps down months after IPG takeover mediaweek
  • IREN: IREN Acquires Awaken Agency To Boost Global Brand Growth B&T
  • IREN: IREN acquires Awaken agency, appoints founder as global CMO, spins out media to This is Flow Mi3
  • LACROSSE AUSTRALIA: Lacrosse Australia Recruits The Front Office Agency Ahead Of Olympic Games B&T
  • MAURICE BLACKBURN: Orphan lands Maurice Blackburn creative account mediaweek
  • MAURICE BLACKBURN: Orphan wins Maurice Blackburn creative pitch AdNews
  • PET CIRCLE: Pet Circle sets-up pop-up pet café to promote pet wellness Mi3
  • PRESS GANEY FORSTA: After a debt deal hiccup in March, Qualtrics finally completes $US6.75bn acquisition of Press Ganey Forsta Mi3
  • QUALTRICS: After a debt deal hiccup in March, Qualtrics finally completes $US6.75bn acquisition of Press Ganey Forsta Mi3
  • VITALITY BRANDS: TRP secures agency of record role for Vitality Brands’ Cancer Council sunscreen Mi3

Industry & General Topics

  • AGENCIES: Barter shifts from tactical tool to agency strategy AdNews
  • AI: AI company acquires Awaken AdNews
  • AWARD LAB: AWARD Lab GenAI Sprint winners AdNews
  • BARTER: Barter shifts from tactical tool to agency strategy AdNews
  • CHANGING PERSPECTIVES: Changing Perspectives: Finding your voice before you feel ready AdNews
  • DRY JULY: Dry July Foundation appoints Hello for 2026 campaign Mi3
  • DRY JULY: Dry July Foundation Taps Hello For 2026 Campaign B&T
  • GEN Z: Why Gen Z craves real-world learning and feedback, not distance AdNews
  • MICHELIN GUIDE: What does being included in the Michelin Guide mean to South Australia? AdNews
  • SOUTH AUSTRALIA: What does being included in the Michelin Guide mean to South Australia? AdNews

Media Owners & Content

  • ARN: ARN Hires Lucy Formosa Morgan To Head Up Sales Operations & Revenue B&T
  • ARN: ARN hires Lucy Formosa Morgan to newly created sales enablement role Mi3
  • JCDECAUX: JCDecaux expands digital out-of-home Sydney network with two fresh council contracts Mi3
  • JCDECAUX: JCDecaux wins Burwood and Ku-ring-gai council tenders AdNews
  • NETWORK TEN: WIN to drop Network 10 services in three regional markets mediaweek
  • OOH!MEDIA: James Taylor’s oOh! strategy pitch sends a message to bottom feeders AdNews
  • SBS: Eurovision 2026 draws record Australian Total TV viewership on SBS Mi3
  • SCA: A new name for Southern Cross Media AdNews
  • SNAP: Snapchat turns foot traffic into media strategy with new Place Loyalty data mediaweek
  • WIN: WIN to drop Network 10 services in three regional markets mediaweek

People

  • JAMES TAYLOR: James Taylor’s oOh! strategy pitch sends a message to bottom feeders AdNews
  • JAVIER CAMPOPIANO: Omnicom creative chief Javier Campopiano steps down months after IPG takeover mediaweek
  • JO GAINES: Jo Gaines promoted to general manager of Asia-Pacific at Asana Mi3
  • LUCY FORMOSA MORGAN: ARN Hires Lucy Formosa Morgan To Head Up Sales Operations & Revenue B&T
  • LUCY FORMOSA MORGAN: ARN hires Lucy Formosa Morgan to newly created sales enablement role Mi3
  • SAM PANG: Sam Pang exits Logies host role after three years mediaweek
  • THE VERONICAS: eBay recruits The Veronicas as it scraps seller fees in Australia mediaweek
Updated: Tue 19 May 2026, 11:05 am