What the media industry in Australia is talking about today

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Agencies & HoldCos

  • IT’S FRIDAY: It’s Friday wins Zeekr pitch (AdNews)
  • IT’S FRIDAY: It’s Friday nabs Zeekr Australia’s creative account (mediaweek)
  • IT’S FRIDAY: Zeekr Hands Creative Keys To It’s Friday (B&T)
  • OMNICOM: Omnicom turns ‘aggressive’ and recasts incentives (AdNews)
  • ORANGE LINE: Orange Line secures Blueberry’s SEO strategy after competitive pitch (Mi3)
  • ORANGE LINE: Orange Line wins Blueberry account (AdNews)
  • ORANGE LINE: Orange Line wins Blueberry SEO and AI visibility remit (mediaweek)
  • PAPER + SPARK: Paper + Spark expands senior team amid rising demand for healthcare communications (Mi3)
  • PRINCIPALS: Principals refreshes Dilmah brand crest in first update in 40 years (AdNews)

Companies & Advertisers

  • AFL: Medibank joins AFL’s Spud’s Game as official health partner (Mi3)
  • AFTERPAY: Afterpay Takes Over As Naming Rights Sponsor At Qudos Bank Arena (B&T)
  • AFTERPAY: Afterpay to rename Qudos Bank Arena in five-year deal (mediaweek)
  • AFTERPAY: Five-year naming deal turns Sydney’s Qudos Bank Arena into Afterpay Arena (Mumbrella)
  • AFTERPAY ARENA: Qudos Bank Arena rebranded as Afterpay Arena (Mi3)
  • BLUEBERRY: Orange Line secures Blueberry’s SEO strategy after competitive pitch (Mi3)
  • BLUEBERRY: Orange Line wins Blueberry account (AdNews)
  • BLUEBERRY: Orange Line wins Blueberry SEO and AI visibility remit (mediaweek)
  • BYD: BYD’s CMO on building one of Australia’s fastest-rising car brands (Mumbrella)
  • DIDI: ‘It’s Staring At Us In The Face’: Chemical Brothers, DiDi & NYT Bestselling Author On The Creativity That’s Missing (B&T)
  • DILMAH: Dilmah unveils brand refresh, new Premium Ceylon Tea line (Mi3)
  • DILMAH: Principals refreshes Dilmah brand crest in first update in 40 years (AdNews)
  • DISNEY: Disney served with lawsuit over facial recognition at park entrances (mediaweek)
  • GARMA FESTIVAL: NITV Continues To Support The Garma Festival In Three-Year Deal (B&T)
  • KFC: KFC Reminds Its Competitors Who Has The Best Burger Via Sunday Gravy (B&T)
  • KFC: KFC unveils first campaign with Sunday Gravy (Mumbrella)
  • MEDIBANK: Medibank joins AFL’s Spud’s Game as official health partner (Mi3)
  • OAKTREE: Oaktree circles oOh!media as private equity showdown heats up (mediaweek)
  • QUDOS BANK ARENA: Afterpay to rename Qudos Bank Arena in five-year deal (mediaweek)
  • QUDOS BANK ARENA: Qudos Bank Arena rebranded as Afterpay Arena (Mi3)
  • RAMMP: RAMMP’s New AI Tool Claims To Spot Bad Campaigns Before Launch (B&T)
  • TPG: “We’re intentionally giving the market and our major competitors a jolt”: TPG CMO throws “smart marketers” rulebook at job of awakening Australia’s sleeping telco giant (Mi3)
  • VANISH: Vanish partners with artist Mulga for stain removal art event (Mi3)
  • ZEEKR: It’s Friday nabs Zeekr Australia’s creative account (mediaweek)
  • ZEEKR: It’s Friday wins Zeekr pitch (AdNews)
  • ZEEKR: Zeekr Hands Creative Keys To It’s Friday (B&T)

Industry & General Topics

  • AI: AMEC Launches GEO Principles To Bring Rigour To AI-led Comms Measurement (B&T)
  • AI: IAB Australia unveils framework for consistent AI use in advertising (Mi3)
  • AI: IAB: A framework for the advertising industry o use AI (AdNews)
  • AI: Many Australians lose brand trust when they know they are seeing AI-generated ads (AdNews)
  • AI: RAMMP’s New AI Tool Claims To Spot Bad Campaigns Before Launch (B&T)
  • AI-GENERATED ADS: AI-generated ads raise trust concerns among Australians, YouGov study reveals (Mi3)
  • COMMS MEASUREMENT: AMEC Launches GEO Principles To Bring Rigour To AI-led Comms Measurement (B&T)
  • CREATIVITY: ‘It’s Staring At Us In The Face’: Chemical Brothers, DiDi & NYT Bestselling Author On The Creativity That’s Missing (B&T)
  • TRUST CONCERNS: AI-generated ads raise trust concerns among Australians, YouGov study reveals (Mi3)

Media Owners & Content

  • ARN: ARN enlists Stefanovic and McGuire for ‘The Long Weekend’ multi-platform launch (Mi3)
  • ARN: Witches warn ARN over Eddie McGuire hire (mediaweek)
  • GOLD NETWORK: GOLD Network’s Christian O’Connell On A Mission To Celebrate Aussie Pubs (B&T)
  • MAMAMIA: Mamamia podcast host goes in redundancy round (AdNews)
  • MAMAMIA: Mamamia’s head of podcasts goes in redundancy round (AdNews)
  • NITV: NITV Continues To Support The Garma Festival In Three-Year Deal (B&T)
  • NOVA: Nova launches MAFS Funny spin-off podcast (mediaweek)
  • NOVA: Nova Launches Spin-Off Podcast Occasionally Funny With Groom Sam Stanton (B&T)
  • OOH!MEDIA: Oaktree circles oOh!media as private equity showdown heats up (mediaweek)
  • PINTEREST: Pinterest encourages users to ‘design the exit’ with new campaign (Mi3)
  • PINTEREST: Rachel Tikey Sheehan appointed head of agency partnerships at Pinterest (AdNews)
  • PINTEREST: Rachel Tikey Sheehan appointed head of partnerships at Pinterest (AdNews)

People

  • ANDY: Podcast Ranker: Hamish & Andy return to the top spot (AdNews)
  • BEC DARLEY: “We’re intentionally giving the market and our major competitors a jolt”: TPG CMO throws “smart marketers” rulebook at job of awakening Australia’s sleeping telco giant (Mi3)
  • CHEMICAL BROTHERS: ‘It’s Staring At Us In The Face’: Chemical Brothers, DiDi & NYT Bestselling Author On The Creativity That’s Missing (B&T)
  • CHRISTIAN O’CONNELL: GOLD Network’s Christian O’Connell On A Mission To Celebrate Aussie Pubs (B&T)
  • EDDIE MCGUIRE: Witches warn ARN over Eddie McGuire hire (mediaweek)
  • HAMISH: Podcast Ranker: Hamish & Andy return to the top spot (AdNews)
  • KARL STEFANOVIC: ARN enlists Stefanovic and McGuire for ‘The Long Weekend’ multi-platform launch (Mi3)
  • MCGUIRE: ARN enlists Stefanovic and McGuire for ‘The Long Weekend’ multi-platform launch (Mi3)
  • MULGA: Vanish partners with artist Mulga for stain removal art event (Mi3)
  • NYT BESTSELLING AUTHOR: ‘It’s Staring At Us In The Face’: Chemical Brothers, DiDi & NYT Bestselling Author On The Creativity That’s Missing (B&T)
  • RACHEL TIKEY SHEEHAN: Rachel Tikey Sheehan appointed head of agency partnerships at Pinterest (AdNews)
  • RACHEL TIKEY SHEEHAN: Rachel Tikey Sheehan appointed head of partnerships at Pinterest (AdNews)
  • SAM STANTON: Nova Launches Spin-Off Podcast Occasionally Funny With Groom Sam Stanton (B&T)
Updated: Wed 20 May 2026, 12:56 pm