What the media industry in Australia is talking about today

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Agencies & HoldCos

  • IT’S FRIDAY: It’s Friday wins Zeekr pitch AdNews
  • IT’S FRIDAY: It’s Friday nabs Zeekr Australia’s creative account mediaweek
  • IT’S FRIDAY: Zeekr Hands Creative Keys To It’s Friday B&T
  • OMNICOM: Omnicom turns ‘aggressive’ and recasts incentives AdNews
  • ORANGE LINE: Orange Line secures Blueberry’s SEO strategy after competitive pitch Mi3
  • ORANGE LINE: Orange Line wins Blueberry account AdNews
  • ORANGE LINE: Orange Line wins Blueberry SEO and AI visibility remit mediaweek
  • PAPER + SPARK: Paper + Spark expands senior team amid rising demand for healthcare communications Mi3
  • PRINCIPALS: Principals refreshes Dilmah brand crest in first update in 40 years AdNews
  • REVOLUTION360: Bonds Launches Expanding OOH Campaign With Revolution360 B&T
  • WE ARE DIFFERENT: ‘What A Win’: We Are Different Celebrates Gold At Cairns Crocs Awards For Kleenex Campaign B&T
  • ZENITH: ‘We’ve Been Through The Ringer Together’: The Leadership Trio Powering Zenith’s Rise B&T

Companies & Advertisers

  • AFL: Medibank joins AFL’s Spud’s Game as official health partner Mi3
  • AFTERPAY: Afterpay Takes Over As Naming Rights Sponsor At Qudos Bank Arena B&T
  • AFTERPAY: Afterpay to rename Qudos Bank Arena in five-year deal mediaweek
  • AFTERPAY: Five-year naming deal turns Sydney’s Qudos Bank Arena into Afterpay Arena Mumbrella
  • AFTERPAY ARENA: Qudos Bank Arena rebranded as Afterpay Arena Mi3
  • BLUEBERRY: Orange Line secures Blueberry’s SEO strategy after competitive pitch Mi3
  • BLUEBERRY: Orange Line wins Blueberry account AdNews
  • BLUEBERRY: Orange Line wins Blueberry SEO and AI visibility remit mediaweek
  • BONDS: Bonds Launches Expanding OOH Campaign With Revolution360 B&T
  • BYD: BYD’s CMO on building one of Australia’s fastest-rising car brands Mumbrella
  • DENZA: Daniel Craig Stars In Denza’s New Global Campaign B&T
  • DIDI: ‘It’s Staring At Us In The Face’: Chemical Brothers, DiDi & NYT Bestselling Author On The Creativity That’s Missing B&T
  • DILMAH: Dilmah unveils brand refresh, new Premium Ceylon Tea line Mi3
  • DILMAH: Principals refreshes Dilmah brand crest in first update in 40 years AdNews
  • DISNEY: Disney served with lawsuit over facial recognition at park entrances mediaweek
  • GARMA FESTIVAL: NITV Continues To Support The Garma Festival In Three-Year Deal B&T
  • KFC: KFC Reminds Its Competitors Who Has The Best Burger Via Sunday Gravy B&T
  • KFC: KFC unveils first campaign with Sunday Gravy Mumbrella
  • KLEENEX: ‘What A Win’: We Are Different Celebrates Gold At Cairns Crocs Awards For Kleenex Campaign B&T
  • LUXURY LODGES: Senior leaders from Tourism Australia, Luxury Lodges, and the Dylan Alcott Foundation join Travel Marketing Summit Mumbrella
  • MEDIBANK: Medibank joins AFL’s Spud’s Game as official health partner Mi3
  • OAKTREE: Oaktree circles oOh!media as private equity showdown heats up mediaweek
  • QUDOS BANK ARENA: Afterpay to rename Qudos Bank Arena in five-year deal mediaweek
  • QUDOS BANK ARENA: Five-year naming deal turns Sydney’s Qudos Bank Arena into Afterpay Arena Mumbrella
  • QUDOS BANK ARENA: Qudos Bank Arena rebranded as Afterpay Arena Mi3
  • RAMMP: RAMMP’s New AI Tool Claims To Spot Bad Campaigns Before Launch B&T
  • TOURISM AUSTRALIA: Senior leaders from Tourism Australia, Luxury Lodges, and the Dylan Alcott Foundation join Travel Marketing Summit Mumbrella
  • TPG: “We’re intentionally giving the market and our major competitors a jolt”: TPG CMO throws “smart marketers” rulebook at job of awakening Australia’s sleeping telco giant Mi3
  • VANISH: Vanish partners with artist Mulga for stain removal art event Mi3
  • ZEEKR: It’s Friday nabs Zeekr Australia’s creative account mediaweek
  • ZEEKR: It’s Friday wins Zeekr pitch AdNews
  • ZEEKR: Zeekr Hands Creative Keys To It’s Friday B&T

Industry & General Topics

  • AI: AI-generated ads raise trust concerns among Australians, YouGov study reveals Mi3
  • AI: AMEC Launches GEO Principles To Bring Rigour To AI-led Comms Measurement B&T
  • AI: IAB Australia unveils framework for consistent AI use in advertising Mi3
  • AI: IAB: A framework for the advertising industry o use AI AdNews
  • AI: Many Australians lose brand trust when they know they are seeing AI-generated ads AdNews
  • AI: RAMMP’s New AI Tool Claims To Spot Bad Campaigns Before Launch B&T
  • COMMS MEASUREMENT: AMEC Launches GEO Principles To Bring Rigour To AI-led Comms Measurement B&T
  • CREATIVITY: ‘It’s Staring At Us In The Face’: Chemical Brothers, DiDi & NYT Bestselling Author On The Creativity That’s Missing B&T
  • HEALTHCARE COMMUNICATIONS: Paper + Spark expands senior team amid rising demand for healthcare communications Mi3
  • IAB: IAB Australia unveils framework for consistent AI use in advertising Mi3
  • IAB: IAB: A framework for the advertising industry o use AI AdNews
  • TRAVEL MARKETING SUMMIT: Senior leaders from Tourism Australia, Luxury Lodges, and the Dylan Alcott Foundation join Travel Marketing Summit Mumbrella
  • TRUST: AI-generated ads raise trust concerns among Australians, YouGov study reveals Mi3

Media Owners & Content

  • ARN: ARN enlists Stefanovic and McGuire for ‘The Long Weekend’ multi-platform launch Mi3
  • ARN: MFW targets ARN’s new hopes Karl and Eddie Mumbrella
  • ARN: Witches warn ARN over Eddie McGuire hire mediaweek
  • FORBES: Forbes Australia Expands Editorial Team With 5 New Hires B&T
  • GOLD NETWORK: GOLD Network’s Christian O’Connell On A Mission To Celebrate Aussie Pubs B&T
  • GOOGLE: Omni wave incoming: Google’s new video model, new AI search interface and agents everywhere Mumbrella
  • MAMAMIA: Mamamia podcast host goes in redundancy round AdNews
  • MAMAMIA: Mamamia’s head of podcasts goes in redundancy round AdNews
  • NINE: Nine locks in premiere date for Michael Jackson docuseries mediaweek
  • NITV: NITV Continues To Support The Garma Festival In Three-Year Deal B&T
  • NOVA: Nova launches MAFS Funny spin-off podcast mediaweek
  • NOVA: Nova Launches Spin-Off Podcast Occasionally Funny With Groom Sam Stanton B&T
  • OOH!MEDIA: Oaktree circles oOh!media as private equity showdown heats up mediaweek
  • PINTEREST: Pinterest encourages users to ‘design the exit’ with new campaign Mi3
  • PINTEREST: Rachel Tikey Sheehan appointed head of agency partnerships at Pinterest AdNews
  • PINTEREST: Rachel Tikey Sheehan appointed head of partnerships at Pinterest AdNews
  • PRIME VIDEO: Prime Video Celebrates Off Campus Launch With Sydney Fan Activation B&T
  • SKY NEWS: Podcast ranker: Sky News makes a run for the top spot Mumbrella

People

  • ANDY: Hamish & Andy Back On Top Of Podcast Ranker, Karl Stefanovic Show Absent B&T
  • ANDY: Podcast Ranker: Hamish & Andy return to the top spot AdNews
  • BEC DARLEY: “We’re intentionally giving the market and our major competitors a jolt”: TPG CMO throws “smart marketers” rulebook at job of awakening Australia’s sleeping telco giant Mi3
  • CHEMICAL BROTHERS: ‘It’s Staring At Us In The Face’: Chemical Brothers, DiDi & NYT Bestselling Author On The Creativity That’s Missing B&T
  • CHRISTIAN O’CONNELL: GOLD Network’s Christian O’Connell On A Mission To Celebrate Aussie Pubs B&T
  • DANIEL CRAIG: Daniel Craig Stars In Denza’s New Global Campaign B&T
  • DYLAN ALCOTT: Senior leaders from Tourism Australia, Luxury Lodges, and the Dylan Alcott Foundation join Travel Marketing Summit Mumbrella
  • EDDIE MCGUIRE: ARN enlists Stefanovic and McGuire for ‘The Long Weekend’ multi-platform launch Mi3
  • EDDIE MCGUIRE: MFW targets ARN’s new hopes Karl and Eddie Mumbrella
  • EDDIE MCGUIRE: Witches warn ARN over Eddie McGuire hire mediaweek
  • HAMISH: Hamish & Andy Back On Top Of Podcast Ranker, Karl Stefanovic Show Absent B&T
  • HAMISH: Podcast Ranker: Hamish & Andy return to the top spot AdNews
  • KARL STEFANOVIC: ARN enlists Stefanovic and McGuire for ‘The Long Weekend’ multi-platform launch Mi3
  • KARL STEFANOVIC: Hamish & Andy Back On Top Of Podcast Ranker, Karl Stefanovic Show Absent B&T
  • KARL STEFANOVIC: MFW targets ARN’s new hopes Karl and Eddie Mumbrella
  • MICHAEL JACKSON: Nine locks in premiere date for Michael Jackson docuseries mediaweek
  • MULGA: Vanish partners with artist Mulga for stain removal art event Mi3
  • RACHEL TIKEY SHEEHAN: Rachel Tikey Sheehan appointed head of agency partnerships at Pinterest AdNews
  • RACHEL TIKEY SHEEHAN: Rachel Tikey Sheehan appointed head of partnerships at Pinterest AdNews
  • SAM STANTON: Nova Launches Spin-Off Podcast Occasionally Funny With Groom Sam Stanton B&T
Updated: Wed 20 May 2026, 4:24 pm