What the media industry in Australia is talking about today

Agencies

• Omnicom: Omnicom has already used AI to buy media for a real client ➡️

Companies

• Dettol: Reader’s Digest: Dettol tops trusted brands survey ➡️

Industry

• AI: Marketing targets more likely to be hit when combining AI with humans ➡️
• AI: Omnicom has already used AI to buy media for a real client ➡️
• creative testing: The startup bringing speed to creative testing ➡️

MediaOwners

• Nine: Nine completes sale of radio network ➡️

Updated: Fri 01 May 2026, 8:55 am