What the media industry in Australia is talking about today

AKQA: HESTA & AKQA Help Aussies Retire Through ‘Don’t Tell Me’ Campaign (B&T)
COCOGUN: UnLtd refreshes brand identity via Cocogun (AdNews)
COCOGUN: UnLtd Unveils Hot New Brand Identity Via Cocogun (B&T)
DROGA5: M+C’s Emma Robbins jumps to Droga5 (AdNews)
DROGA5 ANZ: Droga5 ANZ adds former M+C Saatchi creative chief Emma Robbins (mediaweek)
DROGA5 ANZ: Emma Robbins joins Droga5 ANZ as executive creative director (Mi3)
HOWATSON+COMPANY: Howatson+Company appointed SharkNinja ANZ creative agency of record (AdNews)
HOWATSON+COMPANY: Howatson+Company lands SharkNinja creative account (mediaweek)
HOWATSON+COMPANY: SharkNinja Appoints Howatson+Company As Creative AOR (B&T)
M+C: M+C’s Emma Robbins jumps to Droga5 (AdNews)
M+C SAATCHI: Droga5 ANZ adds former M+C Saatchi creative chief Emma Robbins (mediaweek)
SAFEWORK NSW: More ‘MAFS’ allegations revealed as SafeWork NSW notices issued (mediaweek)
UM: UM Australia’s new CEO isn’t wasting any time (AdNews)
WPP: WPP Media wins big, loses a bit (AdNews)

AIRWALLEX: Spike Lee, Arsenal and B2B: How AirWallex created global brand awareness (AdNews)
ARSENAL: Spike Lee, Arsenal and B2B: How AirWallex created global brand awareness (AdNews)
HESTA: AKQA Australia unveils new Hesta campaign to redefine retirement (Mi3)
HESTA: HESTA & AKQA Help Aussies Retire Through ‘Don’t Tell Me’ Campaign (B&T)
HIBOB: HiBob appoints Yael Klass as VP of brand amid AI-focused expansion (Mi3)
MARS PETCARE: Mars Petcare appoints Karim Lokhandwala as chief customer officer for ANZ (Mi3)
RAMMP: Rammp unveils free ai plug-in for real-time customer trust analysis (Mi3)
SHARKNINJA: Howatson+Company appointed SharkNinja ANZ creative agency of record (AdNews)
SHARKNINJA: Howatson+Company lands SharkNinja creative account (mediaweek)
SHARKNINJA: SharkNinja Appoints Howatson+Company As Creative AOR (B&T)
TUMBLETURN: Tumbleturn Appoints Sally Kissane To Lead New Client-Agency Relationship Practice (B&T)

AI: YouTuber arrested over alleged AI defamation of actor (mediaweek)
AUSTRALIAN GOVERNMENT: Australian Government launches first campaign on perimenopause and menopause (Mi3)
UNLTD: UnLtd refreshes brand identity via Cocogun (AdNews)
UNLTD: UnLtd Unveils Hot New Brand Identity Via Cocogun (B&T)

4BC: Tapt Media appoints Siobhain Ryan as 4BC Station Manager (mediaweek)
AFR: Despite the AI boom, tech fortunes decline in AFR Rich List 2026 (Mi3)
ARN: ‘Exciting time’: ARN promotes Donna Gordon to Chief Marketing Officer (mediaweek)
ARN: ARN elevates Donna Gordon to CMO amid business transformation (Mi3)
ARN: ARN promotes Donna Gordon to chief marketing officer (AdNews)
ARN: ARN Promotes Donna Gordon To CMO (B&T)
AUSTRALIAN FINANCIAL REVIEW: Australian Financial Review Rich List wealth hits $707 billion (mediaweek)
BROADSIGN: Broadsign & Global Partners Deliver First End-to-End Agentic AI-Powered OOH Campaign (B&T)
GOOGLE: The clicks are falling, search is over: Google giveth and takes away (AdNews)
HOME AND AWAY: Home and Away shooting to rock Summer Bay (mediaweek)
NINE: Predators vs A-Listers: Paul de Gelder on Nine’s new series ‘SHARK!’ (mediaweek)
OOH!MEDIA: oOh!media launches large format screen on Melbourne Metro Tunnel at Town Hall Station (AdNews)
OOH!MEDIA: oOh!media pops up Melbourne Metro Tunnel’s largest digital screen (mediaweek)
OOH!MEDIA: oOh!media Unveils Full-Motion 3D Enabled Digital Screen In Melbourne Metro Tunnel (B&T)
OOH!MEDIA: oOh!media unveils largest digital screen on Melbourne Metro tunnel (Mi3)
TAPT MEDIA: Tapt Media appoints Siobhain Ryan as 4BC Station Manager (mediaweek)

CAT MCGINN: Cat McGinn launches AI advisory (AdNews)
CAT MCGINN: Ex-Mumbrella360 & Unmade Curator Cat McGinn Launches New Agency (B&T)
DONNA GORDON: ‘Exciting time’: ARN promotes Donna Gordon to Chief Marketing Officer (mediaweek)
DONNA GORDON: ARN elevates Donna Gordon to CMO amid business transformation (Mi3)
DONNA GORDON: ARN promotes Donna Gordon to chief marketing officer (AdNews)
DONNA GORDON: ARN Promotes Donna Gordon To CMO (B&T)
EMMA ROBBINS: Droga5 ANZ adds former M+C Saatchi creative chief Emma Robbins (mediaweek)
EMMA ROBBINS: Emma Robbins joins Droga5 ANZ as executive creative director (Mi3)
EMMA ROBBINS: M+C’s Emma Robbins jumps to Droga5 (AdNews)
KARIM LOKHANDWALA: Mars Petcare appoints Karim Lokhandwala as chief customer officer for ANZ (Mi3)
LOU BARRETT: Uncomfortable Growth® Uncut. Season 5, Episode 2: Lou Barrett (mediaweek)
PAUL DE GELDER: Predators vs A-Listers: Paul de Gelder on Nine’s new series ‘SHARK!’ (mediaweek)
SALLY KISSANE: Tumbleturn Appoints Sally Kissane To Lead New Client-Agency Relationship Practice (B&T)
SIOBHAIN RYAN: Tapt Media appoints Siobhain Ryan as 4BC Station Manager (mediaweek)
SPIKE LEE: Spike Lee, Arsenal and B2B: How AirWallex created global brand awareness (AdNews)
YAEL KLASS: HiBob appoints Yael Klass as VP of brand amid AI-focused expansion (Mi3)
YOUTUBER: YouTuber arrested over alleged AI defamation of actor (mediaweek)