What the media industry in Australia is talking about today

Agencies & HoldCos

• DENTSU: Tabcorp chooses Dentsu as new media agency, ending long-term OMD partnership (Mi3)
• HOWATSON+CO: Howatson, Allianz, Australian Ethical and ANZ join Mumbrella’s Finance Marketing Summit (Mumbrella)
• OMD: Tabcorp chooses Dentsu as new media agency, ending long-term OMD partnership (Mi3)
• SOUND STORY: Sound Story acquires Bec Brown’s The Comms Department to deepen crisis expertise (Mumbrella)
• SOUND STORY: Sound Story acquires The Comms Department (mediaweek)
• THE COMMS DEPARTMENT: Sound Story acquires Bec Brown’s The Comms Department to deepen crisis expertise (Mumbrella)
• THE COMMS DEPARTMENT: Sound Story acquires The Comms Department (mediaweek)
• WELD STORIES: Weld Stories expands team (AdNews)
• WELD STORIES: Weld stories expands team with trio of appointments (Mi3)

Companies & Advertisers

• ALLIANZ: Howatson, Allianz, Australian Ethical and ANZ join Mumbrella’s Finance Marketing Summit (Mumbrella)
• ALPHA DIGITAL: Alpha Digital regains independence (AdNews)
• ALPHA DIGITAL: EXCLUSIVE: Matt Cooper buys back Alpha Digital from XPON for $776 (mediaweek)
• AMPOL: ACCC approves Ampol’s purchase of EG Australia with conditions (mediaweek)
• ANZ: Howatson, Allianz, Australian Ethical and ANZ join Mumbrella’s Finance Marketing Summit (Mumbrella)
• AUSTRALIAN ETHICAL: Howatson, Allianz, Australian Ethical and ANZ join Mumbrella’s Finance Marketing Summit (Mumbrella)
• BACE: Dirt unveils Bace for Move With Nicole (mediaweek)
• BACE: Dirt unveils creative framework for global fitness platform, Bace (Mi3)
• BUNNINGS: Bunnings tops trust rankings; OpenAI enters most distrusted list as Optus tops it (Mi3)
• EG AUSTRALIA: ACCC approves Ampol’s purchase of EG Australia with conditions (mediaweek)
• GEORGINA MARTINA INC.: Georgina Martina Inc. rebrands as the Courage Collective via The Open Arms (AdNews)
• JETSTAR: Jetstar takes flight with Shannon Noll look-alikes for 22nd anniversary (Mi3)
• MCDONALD’S: McDonald’s Australia forgoes logo in ‘You Know Where’ OOH campaign (Mi3)
• MOVE WITH NICOLE: Dirt unveils Bace for Move With Nicole (mediaweek)
• NESPRESSO: Nespresso Australia unveils Vertuo Morning World experience in Sydney (Mi3)
• OPENAI: Bunnings tops trust rankings; OpenAI enters most distrusted list as Optus tops it (Mi3)
• OPENAI: ChatGPT’s day in court: Florida goes to war with OpenAI (mediaweek)
• OPTUS: Bunnings tops trust rankings; OpenAI enters most distrusted list as Optus tops it (Mi3)
• SPECSAVERS: SpecSavers renews ‘Home and Away’ sponsorship with new Audiology twist (Mi3)
• TABCORP: Tabcorp chooses Dentsu as new media agency, ending long-term OMD partnership (Mi3)
• THE OPEN ARMS: Georgina Martina Inc. rebrands as the Courage Collective via The Open Arms (AdNews)
• XPON: EXCLUSIVE: Matt Cooper buys back Alpha Digital from XPON for $776 (mediaweek)

Industry & General Topics

• AD SLUMP: Agencies urge clients to look past the April ad slump (AdNews)
• ADNEWS SYDNEY L!VE: REGISTER NOW: AdNews Sydney L!VE full agenda revealed (AdNews)
• ADVERTISERS: Aussies Watching World Cup At Work Could Be ‘Huge Win’ For Advertisers (B&T)
• AGENCIES: Agencies urge clients to look past the April ad slump (AdNews)
• AI SHIFT: Australian digital advertising faces talent crunch amid AI shift (Mi3)
• BIG TECH: ‘Highly Unprincipled & Coercive’: Big Tech Lashes News Bargaining Incentive (B&T)
• BRANDS: Brands ‘Pressured’ Into Lifting Retail Media Spend Despite Lack Of ‘Trust’ & ‘Effectiveness’ (B&T)
• CREATORS: Kantar launches a content creator measurement framework (AdNews)
• DIGITAL: Australian digital advertising faces talent crunch amid AI shift (Mi3)
• KANTAR: Kantar launches a content creator measurement framework (AdNews)
• KANTAR: Kantar Launches Creator Content Effectiveness Framework (B&T)
• PROGRAMMATIC: Australia’s biggest live audiences are now programmatic, and the opportunity is growing (AdNews)
• RESEARCH: 2026 Research Got Talent (AdNews)
• RESEARCH: ADIA Opens Entries For 2026 ‘Research Got Talent’ Competition (B&T)
• TALENT: 2026 Research Got Talent (AdNews)
• TALENT: ADIA Opens Entries For 2026 ‘Research Got Talent’ Competition (B&T)
• TALENT CRUNCH: Australian digital advertising faces talent crunch amid AI shift (Mi3)

Media Owners & Content

• AMAZON: Amazon scraps AI leaderboard after workers caught cheating (mediaweek)
• HOME AND AWAY: SpecSavers renews ‘Home and Away’ sponsorship with new Audiology twist (Mi3)
• META: Meta expands Teen Accounts content settings globally (mediaweek)
• NINE: Nine goes whole hog with ad-supported tier on Stan (Mi3)
• NINE: Nine Introduces Advertising Supported Tier On Stan (B&T)
• NINE: Nine launches ad-supported tier on Stan (AdNews)
• NINE: Nine to launch advertising on Stan with new ad-supported tier (mediaweek)
• SEVEN: 7plus claims top BVOD spot in May with 39% audience surge (mediaweek)
• SEVEN: TV Ratings Tuesday 2 June: Seven News leads total TV (mediaweek)
• TAPT MEDIA: Tapt Media launches Fascinated with Jacqui Felgate podcast (mediaweek)
• TAPT MEDIA: Tapt Media Launches Long-Form Conversation Podcast ‘Fascinated With Jacqui Felgate’ (B&T)

People

• BEC BROWN: Sound Story acquires Bec Brown’s The Comms Department to deepen crisis expertise (Mumbrella)
• CHRISTIAN SEALEY: Sodali’s ousted boss Christian Sealey plots Sue Cato-backed return (AFR)
• JACQUI FELGATE: Tapt Media launches Fascinated with Jacqui Felgate podcast (mediaweek)
• JACQUI FELGATE: Tapt Media Launches Long-Form Conversation Podcast ‘Fascinated With Jacqui Felgate’ (B&T)
• MATT COOPER: EXCLUSIVE: Matt Cooper buys back Alpha Digital from XPON for $776 (mediaweek)
• SHANNON NOLL: Jetstar takes flight with Shannon Noll look-alikes for 22nd anniversary (Mi3)
• SUE CATO: Sodali’s ousted boss Christian Sealey plots Sue Cato-backed return (AFR)
• WEZ HAWES: Wez Hawes joins outside creative partner strengthening female founded agencys unique (Mi3)
• WEZ HAWES: Wez Hawes joins OUTSIDE IN as creative partner (mediaweek)

Updated: Wed 03 Jun 2026, 1:01 pm