What the media industry in Australia is talking about today

ADUNION: AdUnion retains three media accounts AdNews
ADUNION: Adunion secures multi-year contracts with Tangerine, More, and Wild Secrets Mi3
INITIATIVE: Initiative Australia appoints Melbourne MD AdNews
MCCANN: McDonald’s NZ and McCann unveil ‘AM to MMMM’ breakfast campaign Mi3
S4: S4 Capital cuts 11% of workforce AdNews
SUDDENLY: Suddenly launches retail media division with BWS partnership mediaweek
SUDDENLY: Suddenly launches retail media division, partners with BWS for in-store screen network Mi3

ADORA FERTILITY: Adora Fertility launches ‘Simba Cam’ activation AdNews
APPLE: Apple unveils new Siri AI at WWDC 2026 mediaweek
BWS: Suddenly launches retail media division with BWS partnership mediaweek
BWS: Suddenly launches retail media division, partners with BWS for in-store screen network Mi3
KLEENHEAT: Kleenheat unveils ‘Too Easy’ brand platform to simplify energy experience in WA Mi3
MCDONALD’S: McDonald’s NZ and McCann unveil ‘AM to MMMM’ breakfast campaign Mi3
MORE: Adunion secures multi-year contracts with Tangerine, More, and Wild Secrets Mi3
PEGA: Shocked by costs’: Pega says firms are paying too much for AI thinking; reveals outcome-based pricing as agent costs explode; Tokenmaxxing is ridiculous, says CEO Alan Trefler Mi3
TANGERINE: Adunion secures multi-year contracts with Tangerine, More, and Wild Secrets Mi3
WILD SECRETS: Adunion secures multi-year contracts with Tangerine, More, and Wild Secrets Mi3

ADVERTISING: Jobs Intelligence – The latest ad industry roles, June 9, 2026 AdNews
AUSTRALIANS: Australian’s win big at the World Out Of Home Global Congress AdNews
MEDIA INDUSTRY: King’s Birthday 2026 honours for media industry figures AdNews
OMA: OMA launches The Big Issue’s 30th anniversary AdNews
OMA: Outdoor Media Association backs The Big Issue’s 30th anniversary campaign Mi3
OUT OF HOME: World out of home revenue is up 15% AdNews

NINE: Vinyl Group to acquire Pedestrian Group from Nine Digital Mi3
NINE: Vinyl Group to acquire Pedestrian Group from Nine for nominal consideration mediaweek
PEDESTRIAN: Vinyl acquires Pedestrian Group AdNews
PEDESTRIAN: Vinyl Group to acquire Pedestrian Group from Nine Digital Mi3
PEDESTRIAN: Vinyl Group to acquire Pedestrian Group from Nine for nominal consideration mediaweek
THE WEST AUSTRALIAN: The West Australian launches multi-channel brand campaign Mi3
VAL MORGAN: VMO claims largest retail outdoor footprint in Australia mediaweek
VAL MORGAN: VMO expands retail OOH network to 550 locations AdNews
VINYL GROUP: Vinyl acquires Pedestrian Group AdNews
VINYL GROUP: Vinyl Group to acquire Pedestrian Group from Nine Digital Mi3
VINYL GROUP: Vinyl Group to acquire Pedestrian Group from Nine for nominal consideration mediaweek

ALAN TREFLER: Shocked by costs’: Pega says firms are paying too much for AI thinking; reveals outcome-based pricing as agent costs explode; Tokenmaxxing is ridiculous, says CEO Alan Trefler Mi3
SARAH O’LEARY: Sarah O’Leary returns to Initiative Australia as Melbourne Managing Director Mi3