What the media industry in Australia is talking about today

Agencies & HoldCos

• ADUNION: AdUnion Retains Telco Brands More & Tangerine & Online Adult Retailer Wild Secrets (B&T)
• ADUNION: AdUnion retains three media accounts (AdNews)
• ADUNION: Adunion secures multi-year contracts with Tangerine, More, and Wild Secrets (Mi3)
• FIG: Sloth At The Centre Of Tropicana’s ‘Give Life Some Juice’ Campaign Via FIG (B&T)
• INITIATIVE: Initiative Australia appoints Melbourne MD (AdNews)
• INITIATIVE: Sarah O’Leary returns to Initiative Australia as Melbourne Managing Director (Mi3)
• MCCANN: McDonald’s NZ and McCann unveil ‘AM to MMMM’ breakfast campaign (Mi3)
• S4: S4 Capital cuts 11% of workforce (AdNews)
• SUDDENLY: Suddenly launches retail media division with BWS partnership (mediaweek)
• SUDDENLY: Suddenly launches retail media division, partners with BWS for in-store screen network (Mi3)

Companies & Advertisers

• ADORA FERTILITY: Adora Fertility launches ‘Simba Cam’ activation (AdNews)
• ADORA FERTILITY: Adora Fertility’s ‘Simba Cam’ activation at SCG aims to spark fertility conversations (Mi3)
• APPLE: Apple unveils new Siri AI at WWDC 2026 (mediaweek)
• BBC STUDIOS ANZ: Mike Jones exits BBC Studios ANZ scripted role (mediaweek)
• BLUESTONE LANE: Football Australia partners with Bluestone Lane to boost Socceroos’ US presence (Mi3)
• BWS: Suddenly launches retail media division with BWS partnership (mediaweek)
• BWS: Suddenly launches retail media division, partners with BWS for in-store screen network (Mi3)
• FOOTBALL AUSTRALIA: Football Australia partners with Bluestone Lane to boost Socceroos’ US presence (Mi3)
• FUTURE WOMEN: Helen McCabe takes sole ownership of Future Women (AdNews)
• KLEENHEAT: Kleenheat unveils ‘Too Easy’ brand platform to simplify energy experience in WA (Mi3)
• MCDONALD’S: McDonald’s NZ and McCann unveil ‘AM to MMMM’ breakfast campaign (Mi3)
• MORE: AdUnion Retains Telco Brands More & Tangerine & Online Adult Retailer Wild Secrets (B&T)
• MORE: Adunion secures multi-year contracts with Tangerine, More, and Wild Secrets (Mi3)
• PEGA: Shocked by costs’: Pega says firms are paying too much for AI thinking; reveals outcome-based pricing as agent costs explode; Tokenmaxxing is ridiculous, says CEO Alan Trefler (Mi3)
• TANGERINE: AdUnion Retains Telco Brands More & Tangerine & Online Adult Retailer Wild Secrets (B&T)
• TANGERINE: Adunion secures multi-year contracts with Tangerine, More, and Wild Secrets (Mi3)
• THE BIG ISSUE: OMA launches The Big Issue’s 30th anniversary (AdNews)
• THE BIG ISSUE: OMA members unite to put The Big Issue front and centre (mediaweek)
• THE BIG ISSUE: Outdoor Media Association backs The Big Issue’s 30th anniversary campaign (Mi3)
• TROPICANA: Sloth At The Centre Of Tropicana’s ‘Give Life Some Juice’ Campaign Via FIG (B&T)
• UBANK: Dogs Stop Chasing Tails In Ubank’s ‘Quirky’ Animal-Led Campaign (B&T)
• UBANK: Ubank launches ‘Money Done Better’ campaign targeting young Australians (Mi3)
• WILD SECRETS: AdUnion Retains Telco Brands More & Tangerine & Online Adult Retailer Wild Secrets (B&T)
• WILD SECRETS: Adunion secures multi-year contracts with Tangerine, More, and Wild Secrets (Mi3)

Industry & General Topics

• ADVERTISING: Jobs Intelligence – The latest ad industry roles, June 9, 2026 (AdNews)
• AUSTRALIANS: Australian’s win big at the World Out Of Home Global Congress (AdNews)
• JOBS: Jobs Intelligence – The latest ad industry roles, June 9, 2026 (AdNews)
• KING’S BIRTHDAY: King’s Birthday 2026 honours for media industry figures (AdNews)
• MEDIA INDUSTRY: King’s Birthday 2026 honours for media industry figures (AdNews)
• OMA: OMA launches The Big Issue’s 30th anniversary (AdNews)
• OMA: OMA members unite to put The Big Issue front and centre (mediaweek)
• OMA: Outdoor Media Association backs The Big Issue’s 30th anniversary campaign (Mi3)
• OUT OF HOME: Australian’s win big at the World Out Of Home Global Congress (AdNews)
• OUT OF HOME: World out of home revenue is up 15% (AdNews)

Media Owners & Content

• LISTNR: AFL Legend Jason Dunstall Teams Up With Mark Howard For LiSTNR Podcast Series (B&T)
• NINE: Vinyl Group to acquire Pedestrian Group from Nine Digital (Mi3)
• NINE: Vinyl Group to acquire Pedestrian Group from Nine for nominal consideration (mediaweek)
• PEDESTRIAN: Vinyl acquires Pedestrian Group (AdNews)
• PEDESTRIAN: Vinyl Group to acquire Pedestrian Group from Nine Digital (Mi3)
• PEDESTRIAN: Vinyl Group to acquire Pedestrian Group from Nine for nominal consideration (mediaweek)
• PEDESTRIAN: Vinyl To Acquire Youth Publisher Pedestrian (B&T)
• THE GUARDIAN: The Guardian launches ‘The Whole Picture’ brand platform in Australia (Mi3)
• THE WEST AUSTRALIAN: The West Australian launches multi-channel brand campaign (Mi3)
• THE WEST AUSTRALIAN: The West Australian launches new WA brand campaign (mediaweek)
• VAL MORGAN: VMO claims largest retail outdoor footprint in Australia (mediaweek)
• VAL MORGAN: VMO expands retail OOH network to 550 locations (AdNews)
• VAL MORGAN: VMO expands to 550 retail outdoor sites in Australia (Mi3)
• VINYL GROUP: Vinyl acquires Pedestrian Group (AdNews)
• VINYL GROUP: Vinyl Group to acquire Pedestrian Group from Nine Digital (Mi3)
• VINYL GROUP: Vinyl Group to acquire Pedestrian Group from Nine for nominal consideration (mediaweek)
• VINYL GROUP: Vinyl To Acquire Youth Publisher Pedestrian (B&T)

People

• ALAN TREFLER: Shocked by costs’: Pega says firms are paying too much for AI thinking; reveals outcome-based pricing as agent costs explode; Tokenmaxxing is ridiculous, says CEO Alan Trefler (Mi3)
• HELEN MCCABE: Helen McCabe takes sole ownership of Future Women (AdNews)
• JASON DUNSTALL: AFL Legend Jason Dunstall Teams Up With Mark Howard For LiSTNR Podcast Series (B&T)
• MARK HOWARD: AFL Legend Jason Dunstall Teams Up With Mark Howard For LiSTNR Podcast Series (B&T)
• MIKE JONES: Mike Jones exits BBC Studios ANZ scripted role (mediaweek)
• SARAH O’LEARY: Sarah O’Leary returns to Initiative Australia as Melbourne Managing Director (Mi3)

Updated: Tue 09 Jun 2026, 10:31 am