What the media industry in Australia is talking about today

ATTURRA: In partner pitches, Boomi recasts itself as a data activation business; Warns real AI war happens below the chatbot; ServiceNow deal targets silos, workflow sprawl and orchestration gaps; Atturra heralded as top APJ partner ➡️
MEDIA AGENCIES: Photo Gallery: SBS Eurovision karaoke parties for media agencies ➡️
THOMPSON SPENCER: Honda NZ Appoints Thompson Spencer As Creative Partner ➡️

BOOMI: In partner pitches, Boomi recasts itself as a data activation business; Warns real AI war happens below the chatbot; ServiceNow deal targets silos, workflow sprawl and orchestration gaps; Atturra heralded as top APJ partner ➡️
BYRDLI: Byrdli and San Diego Tourism Authority launch dual-perspective campaign ➡️
HONDA: Honda NZ Appoints Thompson Spencer As Creative Partner ➡️
HONDA: Thompson Spencer secures creative partnership with Honda NZ ➡️
HONDA: Thompson Spencer wins creative account for Honda NZ ➡️
IPG: The final days of IPG Australia saw revenue drop almost 20% ➡️
SAN DIEGO TOURISM AUTHORITY: Byrdli and San Diego Tourism Authority launch dual-perspective campaign ➡️
SERVICENOW: In partner pitches, Boomi recasts itself as a data activation business; Warns real AI war happens below the chatbot; ServiceNow deal targets silos, workflow sprawl and orchestration gaps; Atturra heralded as top APJ partner ➡️

AI: Inside The Age Of AI Fruit & ‘Shit Content’ – Why Depth Still Wins ➡️
CONTENT: Inside The Age Of AI Fruit & ‘Shit Content’ – Why Depth Still Wins ➡️
GAMBLING REFORM: Federal Budget 2026 – Funding for gambling advertising reform ➡️

META: Meta gives Australian parents a window into older teens’ social media topics ➡️
META: Meta gives parents more visibility into teens’ Instagram algorithms ➡️
SBS: Photo Gallery: SBS Eurovision karaoke parties for media agencies ➡️

JACQUIE ALLEY: ‘We Really Saw It All’: Jacquie Alley’s Take On The First Day Of Cairns Crocodiles ➡️