What the media industry in Australia was talking about yesterday

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Agencies

  • EMOTIVE: Emotive & Perfection Fresh Puts Broccolini Centre Stage In New Campaign ➡️
  • IT’S FRIDAY: ‘A Milkshake In Disguise’: Suntory BOSS Coffee Disses Iced Coffee Category In New Campaign Via It’s Friday ➡️
  • NOA ÅKESTAM HOLST: Ikea Sweden’s Iconic Blue Bags Frame Every Day Life In Campaign Via NoA Åkestam Holst ➡️
  • PUBLICIS: Arthur Sadoun in line for potential A$17.1m Publicis package ➡️
  • RUMBLINGS: New Rumblings: Ex-Woolies Lead & Agency Founders Launch AI Platform For Marketers ➡️
  • RUMBLINGS: Rumblings launches to save marketing teams from drowning in signals and tools ➡️
  • S4: S4 Capital Revenue Declines, But Stabilisation Emerges In Tech Client Base ➡️
  • SBCO: SBCo appointed strategic communications partner for The Pillars ➡️
  • SICKDOGWOLFMAN: James Wills switches VML for Sickdogwolfman as creative director ➡️
  • SICKDOGWOLFMAN: SICKDOGWOLFMAN appoints James Wills creative director ➡️
  • SICKDOGWOLFMAN: Sickdogwolfman hires former VML creative lead and doom metal enthusiast James Wills ➡️
  • SICKDOGWOLFMAN: SICKDOGWOLFMAN taps James Wills as creative director ➡️
  • VML: James Wills switches VML for Sickdogwolfman as creative director ➡️
  • VML: Sickdogdogwolfman hires former VML creative lead and doom metal enthusiast James Wills ➡️
  • WPP: WPP’s Cindy Rose gets her pay rise ➡️
  • ZENITH: Zenith Reveals Australians Still See Cathy Freeman As A National Treasure ➡️
  • ZENITH: Zenith: Cathy Freeman tops Australians’ national treasure list ➡️

Companies

  • ACM: ACM’s explore wins Best in Class APAC at INMA Global Media Awards ➡️
  • BRITA: BRITA makes Millie Bobby Brown the face of the brand ➡️
  • CHATGPT: Independent agencies back ChatGPT ads as the next Google ➡️
  • CHATGPT: Webjet taps ChatGPT to help Aussies plan Bali trips faster ➡️
  • EBAY: Vogue brings Vintage Market to Australian Fashion Week with eBay ➡️
  • FUJIFILM: Fujifilm report highlights shift towards authentic, entertaining content in Australia ➡️
  • I SQUARED: JPMorgan, White & Case aboard for I Squared’s oOh!media bid ➡️
  • I SQUARED: oOh!media receives competing acquisition offers from I Squared Capital and Pacific Equity Partners – tells both to up the price ➡️
  • IKEA: Ikea Sweden’s Iconic Blue Bags Frame Every Day Life In Campaign Via NoA Åkestam Holst ➡️
  • JB HI-FI: Inside JB Hi-Fi’s retail media rollout at Mumbrella Remade conference ➡️
  • JPMORGAN: JPMorgan, White & Case aboard for I Squared’s oOh!media bid ➡️
  • KENNEDY FOUNDATION: Kennedy Foundation appoints Nine executive Alexander Needs to board ➡️
  • MELBOURNE SOCIAL CO: Melbourne Social Co Drops Academy Fees As Economic Pressure Bites ➡️
  • MELBOURNE SOCIAL CO: Melbourne Social Co pitches ‘Ambition Should Be Accessible’ campaign with reduced fees and grants ➡️
  • NO SUNDAY BLUES: No Sunday Blues releases 2026 Talent & Salary Guide ➡️
  • PACIFIC EQUITY PARTNERS: oOh!media receives competing acquisition offers from I Squared Capital and Pacific Equity Partners – tells both to up the price ➡️
  • PERFECTION FRESH: Emotive & Perfection Fresh Puts Broccolini Centre Stage In New Campaign ➡️
  • PERFECTION FRESH: Perfection Fresh elevates broccolini as a premium choice in latest campaign work ➡️
  • S4: S4 revenue slips again but cautious tech clients ‘stablising’ ➡️
  • SAMSUNG: One notice is all it takes: Dua Lipa sues Samsung for A$23m ➡️
  • SCOOTER: Scooter Expands Remit With Retail Media Arm ➡️
  • SCOOTER: Scooter launches a retail division ➡️
  • SCOOTER: Scooter launches retail division with senior hires ➡️
  • SELLEYS: Behind The Success Of Selleys Billboard Stunt That Almost Didn’t Stick ➡️
  • SUNTORY: ‘A Milkshake In Disguise’: Suntory BOSS Coffee Disses Iced Coffee Category In New Campaign Via It’s Friday ➡️
  • SUNTORY: Suntory Boss Coffee debuts new campaign to challenge iced coffee norms ➡️
  • SUNTORY: Suntory BOSS Coffee takes aim at ‘milkshake in disguise’ iced coffees ➡️
  • THE ICONIC: The Iconic launches media pitch ➡️
  • THE PILLARS: SBCo appointed strategic communications partner for The Pillars ➡️
  • WEBJET: Webjet taps ChatGPT to help Aussies plan Bali trips faster ➡️
  • WHITE & CASE: JPMorgan, White & Case aboard for I Squared’s oOh!media bid ➡️
  • WOOLWORTHS: Ex-Woolworths AI lead and agency founders launch AI decision engine Rumblings ➡️
  • WOOLWORTHS: Ex-Woolworths AI lead, comms agency execs debut Rumblings to capitalise on US$82bn AI industry opportunity ➡️
  • WOOLWORTHS: New Rumblings: Ex-Woolies Lead & Agency Founders Launch AI Platform For Marketers ➡️
  • WORLD CUP: Why brands can’t win the World Cup audience from online alone ➡️

Industry

  • AD INDUSTRY: Jobs Intelligence – The latest ad industry roles, May 11, 2026 ➡️
  • AI: Australians Can Spot AI Slop & Brands Are Paying The Price ➡️
  • AI: Ex-Woolworths AI lead and agency founders launch AI decision engine Rumblings ➡️
  • AI: Ex-Woolworths AI lead, comms agency execs debut Rumblings to capitalise on US$82bn AI industry opportunity ➡️
  • AI: Fujifilm report highlights shift towards authentic, entertaining content in Australia ➡️
  • AI: New Rumblings: Ex-Woolies Lead & Agency Founders Launch AI Platform For Marketers ➡️
  • BURNOUT: Culture and burnout driving creative industry talent loss ➡️
  • CONTENT: Fujifilm report highlights shift towards authentic, entertaining content in Australia ➡️
  • CREATIVE INDUSTRY: Culture and burnout driving creative industry talent loss ➡️
  • CULTURE: Culture and burnout driving creative industry talent loss ➡️
  • ECONOMIC PRESSURE: Melbourne Social Co Drops Academy Fees As Economic Pressure Bites ➡️
  • FEDERAL BUDGET: Federal budget 2026 – Sweeteners for media but watch for the inflation sting ➡️
  • INFLATION: Federal budget 2026 – Sweeteners for media but watch for the inflation sting ➡️
  • INMA: ACM’s explore wins Best in Class APAC at INMA Global Media Awards ➡️
  • INMA: News Australia Wins Top Honours At INMA Global Media Awards ➡️
  • JOBS: Jobs Intelligence – The latest ad industry roles, May 11, 2026 ➡️
  • MARKETING: Rumblings launches to save marketing teams from drowning in signals and tools ➡️
  • MEDIA: Federal budget 2026 – Sweeteners for media but watch for the inflation sting ➡️
  • MUMBRELLA REMADE CONFERENCE: Inside JB Hi-Fi’s retail media rollout at Mumbrella Remade conference ➡️
  • OMA: OMA Industry Awards 2026 winners announced; OUTperform focuses on resilience, retail OOH ➡️
  • OUTPERFORM: OMA Industry Awards 2026 winners announced; OUTperform focuses on resilience, retail OOH ➡️
  • PREMIUM MEDIA: STUDY: Premium media delivers 4.3 times greater ad impact ➡️
  • RESEARCH: STUDY: Premium media delivers 4.3 times greater ad impact ➡️
  • RETAIL MEDIA: Inside JB Hi-Fi’s retail media rollout at Mumbrella Remade conference ➡️
  • RETAIL MEDIA: Scooter Expands Remit With Retail Media Arm ➡️
  • SCHOOLS: ‘Rich Kid, Poor Kid’: new book reveals how schools are marketed ➡️
  • TALENT & SALARY GUIDE: No Sunday Blues releases 2026 Talent & Salary Guide ➡️
  • TECH: S4 revenue slips again but cautious tech clients ‘stablising’ ➡️
  • VIDEO FUTURES COLLECTIVE: VFC tackles streaming frequency with new industry research project ➡️
  • VIDEO FUTURES COLLECTIVE: Video Futures Collective launches streaming frequency research ➡️
  • VIDEO FUTURES COLLECTIVE: Video Futures Collective pitches up first research initiative to modernise streaming video advertising ➡️

MediaOwners

  • ARN: ‘Bullsh*t artist’: Barnaby takes Karl to task on rumours he’s leaving Nine ➡️
  • ARN: Kris Fade confirms ARN talks as Kyle and Jackie O replacement search continues ➡️
  • FOX LEAGUE: Fox League hits the road for NRL Magic Round ➡️
  • GOOGLE: Independent agencies back ChatGPT ads as the next Google ➡️
  • GUARDIAN AUSTRALIA: Sophie Black joins Guardian Australia as Associate Editor ➡️
  • MUMBRELLA: Inside JB Hi-Fi’s retail media rollout at Mumbrella Remade conference ➡️
  • MUMBRELLA: James Packer takes stake in OnlyFans ➡️
  • NEWS CORP: News Australia Wins Top Honours At INMA Global Media Awards ➡️
  • NINE: ‘Bullsh*t artist’: Barnaby takes Karl to task on rumours he’s leaving Nine ➡️
  • NINE: Kennedy Foundation appoints Nine executive Alexander Needs to board ➡️
  • NINE: Weekend Ratings (8–10/05/2026): Aussies Game-Obsessed As Nine’s The Floor & Seven’s The 1% Club Drive Big Boom ➡️
  • ONLYFANS: Australian Billionaire James Packer Gets Into OnlyFans ➡️
  • ONLYFANS: James Packer expands into OnlyFans ➡️
  • ONLYFANS: James Packer takes stake in OnlyFans ➡️
  • OOH!MEDIA: JPMorgan, White & Case aboard for I Squared’s oOh!media bid ➡️
  • OOH!MEDIA: More takeover offers for oOh! ➡️
  • OOH!MEDIA: Ooh Media auction lifts the Unmade Index ➡️
  • OOH!MEDIA: oOh!media puts up ‘for auction’ sign after rebuffing $770m counterbid ➡️
  • OOH!MEDIA: oOh!media receives competing acquisition offers from I Squared Capital and Pacific Equity Partners – tells both to up the price ➡️
  • OOH!MEDIA: oOh!media takeover battle heats up as second bidder emerges ➡️
  • OOH!MEDIA: The bidding war begins as Ooh Media receives second takeover offer ➡️
  • QMS: QMS appoints Hannah Pritchard as NSW Agency Sales Director ➡️
  • QMS: QMS Appoints Hannah Pritchard As NSW Agency Sales Director Amid Broader Team Restructure ➡️
  • QMS: QMS appoints Hannah Pritchard as NSW sales director – agency ➡️
  • QMS: QMS appoints Hannah Pritchard NSW agency sales director ➡️
  • SEVEN: Weekend Ratings (8–10/05/2026): Aussies Game-Obsessed As Nine’s The Floor & Seven’s The 1% Club Drive Big Boom ➡️
  • VISTAR MEDIA: Why brands can’t win the World Cup audience from online alone ➡️
  • VOGUE: Vogue Australia Brings Its Vintage Market To Fashion Week ➡️
  • VOGUE: Vogue brings Vintage Market to Australian Fashion Week with eBay ➡️
  • WA NEWSPAPERS: WA Newspapers not for sale ➡️

People

  • ALEXANDER NEEDS: Kennedy Foundation appoints Nine executive Alexander Needs to board ➡️
  • ANTONY CATALANO: Antony Catalano assault case postponed until June ➡️
  • ANTONY CATALANO: Antony Catalano’s media freedom goes mute ➡️
  • ARTHUR SADOUN: Arthur Sadoun in line for potential A$17.1m Publicis package ➡️
  • CATHY FREEMAN: Zenith Reveals Australians Still See Cathy Freeman As A National Treasure ➡️
  • CATHY FREEMAN: Zenith: Cathy Freeman tops Australians’ national treasure list ➡️
  • CHRISTIAN O’CONNELL: Intern Pete graduates to The Christian O’Connell Show ➡️
  • CHRISTIAN O’CONNELL: Kyle and Jackie O’s ‘Intern Pete’ joins Christian O’Connell ➡️
  • CINDY ROSE: WPP’s Cindy Rose gets her pay rise ➡️
  • DUA LIPA: One notice is all it takes: Dua Lipa sues Samsung for A$23m ➡️
  • HANNAH PRITCHARD: QMS appoints Hannah Pritchard as NSW Agency Sales Director ➡️
  • HANNAH PRITCHARD: QMS Appoints Hannah Pritchard As NSW Agency Sales Director Amid Broader Team Restructure ➡️
  • HANNAH PRITCHARD: QMS appoints Hannah Pritchard as NSW sales director – agency ➡️
  • HANNAH PRITCHARD: QMS appoints Hannah Pritchard NSW agency sales director ➡️
  • INTERN PETE: Kyle and Jackie O’s ‘Intern Pete’ joins Christian O’Connell ➡️
  • JACKIE O: Kris Fade confirms ARN talks as Kyle and Jackie O replacement search continues ➡️
  • JACKIE O: Kyle and Jackie O’s ‘Intern Pete’ joins Christian O’Connell ➡️
  • JAMES PACKER: Australian Billionaire James Packer Gets Into OnlyFans ➡️
  • JAMES PACKER: James Packer expands into OnlyFans ➡️
  • JAMES PACKER: James Packer takes stake in OnlyFans ➡️
  • JAMES WILLS: James Wills switches VML for Sickdogwolfman as creative director ➡️
  • JAMES WILLS: Sickdogdogwolfman hires former VML creative lead and doom metal enthusiast James Wills ➡️
  • JAMES WILLS: SICKDOGWOLFMAN appoints James Wills creative director ➡️
  • JAMES WILLS: SICKDOGWOLFMAN taps James Wills as creative director ➡️
  • JODY ELSTON: Effie Faces Behind The Cases: Jonathan Kerr & Jody Elston on enduring effectiveness ➡️
  • JONATHAN KERR: Effie Faces Behind The Cases: Jonathan Kerr & Jody Elston on enduring effectiveness ➡️
  • KARL STEFANOVIC: ‘Bullsh*t artist’: Barnaby takes Karl to task on rumours he’s leaving Nine ➡️
  • KRIS FADE: Kris Fade confirms ARN talks as Kyle and Jackie O replacement search continues ➡️
  • KYLE SANDILANDS: Kris Fade confirms ARN talks as Kyle and Jackie O replacement search continues ➡️
  • KYLE SANDILANDS: Kyle and Jackie O’s ‘Intern Pete’ joins Christian O’Connell ➡️
  • MILLIE BOBBY BROWN: BRITA makes Millie Bobby Brown the face of the brand ➡️
  • SOPHIE BLACK: Sophie Black joins Guardian Australia as Associate Editor ➡️
  • THE INSPIRED UNEMPLOYED: The Inspired Unemployed pull back the curtain on ARRIVAL launch ➡️
Updated: Mon 11 May 2026, 11:10 pm