What the media industry in Australia was talking about yesterday

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Agencies

  • AKCELO: Akcelo expands global footprint with new London office ➡️
  • ATTURRA: In partner pitches, Boomi recasts itself as a data activation business; Warns real AI war happens below the chatbot; ServiceNow deal targets silos, workflow sprawl and orchestration gaps; Atturra heralded as top APJ partner ➡️
  • DROGA5: Asahi creative pitch narrows to three, incumbent Droga5 out ➡️
  • HERO: HERO launches Toyota bZ4X with a little help from The Beatles ➡️
  • HERO: Toyota Australia and HERO debut multichannel campaign for all-electric bZ4X range ➡️
  • MEDIA AGENCIES: Photo Gallery: SBS Eurovision karaoke parties for media agencies ➡️
  • NE-LO: Creative agency Ne-Lo sharpens it positioning ➡️
  • PUBLICIS: Codral brings superhero energy to cold and flu season via Publicis Groupe ➡️
  • PUBLICIS: Codral Launches First-ever Kids Brand With ‘Save The Day’ Platform Via Publicis Groupe ➡️
  • SNEAKY DIGITAL: Sneaky Digital hires married couple to lead growth and creative ➡️
  • SOUND STORY: Sound Story appoints Jono Harrison as general manager ➡️
  • THOMPSON SPENCER: Honda NZ Appoints Thompson Spencer As Creative Partner ➡️
  • THOMPSON SPENCER: Thompson Spencer secures creative partnership with Honda NZ ➡️
  • THOMPSON SPENCER: Thompson Spencer wins creative account for Honda NZ ➡️
  • THOMPSON SPENCER: Thompson Spencer wins Honda New Zealand creative remit ➡️
  • WE ARE DIFFERENT: HelloFresh Dials Up Cultural Relevance With New Earned-first Strategy & ‘K-Pop Dinner Hunters’ Campaign Via We Are Different ➡️

Companies

  • ASAHI: Asahi creative pitch narrows to three, incumbent Droga5 out ➡️
  • AUCKLAND FC: McDonald’s NZ partners with Auckland FC to trial pickle juice for footballers ➡️
  • AWS: AWS appoints Chris Casey as ANZ managing director ➡️
  • BOOMI: In partner pitches, Boomi recasts itself as a data activation business; Warns real AI war happens below the chatbot; ServiceNow deal targets silos, workflow sprawl and orchestration gaps; Atturra heralded as top APJ partner ➡️
  • BYRDLI: Byrdli and San Diego Tourism Authority launch dual-perspective campaign ➡️
  • COACHELLA: From Madonna to Pinterest. What a tale of two Coachellas means for brand experiences ➡️
  • CODRAL: Codral brings superhero energy to cold and flu season via Publicis Groupe ➡️
  • CODRAL: Codral Launches First-ever Kids Brand With ‘Save The Day’ Platform Via Publicis Groupe ➡️
  • CODRAL: Codral marches into ‘Save the Day’ platform, introducing first kids’ product line ➡️
  • CODRAL: Codral swaps ‘Soldier On’ for ‘Save the Day’ in kids range push ➡️
  • CROCS: Crocs, Cocktails & Kick-Ass Content In Far North Queensland ➡️
  • CROCS: Taika Waititi At Crocs 2026 On Creativity, Chaos, Cheese & Losing Your Footing ➡️
  • HAYU: Beyond reality: Hayu NZ flips the script with entertainment expansion ➡️
  • HELLOFRESH: HelloFresh Australia goes earned first, debuts ‘K-Pop Dinner Hunters’ play to tap into K-culture phenomenon ➡️
  • HELLOFRESH: HelloFresh Dials Up Cultural Relevance With New Earned-first Strategy & ‘K-Pop Dinner Hunters’ Campaign Via We Are Different ➡️
  • HONDA: Honda NZ Appoints Thompson Spencer As Creative Partner ➡️
  • HONDA: Thompson Spencer secures creative partnership with Honda NZ ➡️
  • HONDA: Thompson Spencer wins creative account for Honda NZ ➡️
  • HONDA: Thompson Spencer wins Honda New Zealand creative remit ➡️
  • ICC WOMEN’S T20 WORLD CUP: Where to watch the ICC Women’s T20 World Cup for free in Australia ➡️
  • INTREPID TRAVEL: Intrepid Travel unveils ‘The Intrepid Effect’ to highlight impact of travel ➡️
  • IPG MEDIABRANDS: The final days of IPG Australia saw revenue drop almost 20% ➡️
  • MCDONALD’S: McDonald’s NZ partners with Auckland FC to trial pickle juice for footballers ➡️
  • PRINGLES MINIS: Pringles Minis cuts packaging by 10% in sustainability push ➡️
  • SAN DIEGO TOURISM AUTHORITY: Byrdli and San Diego Tourism Authority launch dual-perspective campaign ➡️
  • SERVICENOW: In partner pitches, Boomi recasts itself as a data activation business; Warns real AI war happens below the chatbot; ServiceNow deal targets silos, workflow sprawl and orchestration gaps; Atturra heralded as top APJ partner ➡️
  • TOYOTA: HERO launches Toyota bZ4X with a little help from The Beatles ➡️
  • TOYOTA: Toyota Australia and HERO debut multichannel campaign for all-electric bZ4X range ➡️
  • WHO GIVES A CRAP: Who Gives a Crap unveils holographic toilet paper display at Chadstone ➡️

Industry

  • AI: AI improvements could see advertising dollars divert into open web – Taboola research ➡️
  • AI: In partner pitches, Boomi recasts itself as a data activation business; Warns real AI war happens below the chatbot; ServiceNow deal targets silos, workflow sprawl and orchestration gaps; Atturra heralded as top APJ partner ➡️
  • AI: Inside The Age Of AI Fruit & ‘Shit Content’ – Why Depth Still Wins ➡️
  • AI: The AI production boom is real. So is the experience gap ➡️
  • CONTENT: Inside The Age Of AI Fruit & ‘Shit Content’ – Why Depth Still Wins ➡️
  • FEDERAL BUDGET: A big impact Budget: How the changes hit media and marketing ➡️
  • FEDERAL BUDGET: Federal Budget 2026 – Agencies cautious, no sugar hit ➡️
  • FEDERAL BUDGET: Federal Budget 2026 – Funding for gambling advertising reform ➡️
  • GAMBLING REFORM: Federal Budget 2026 – Funding for gambling advertising reform ➡️
  • K-CULTURE: HelloFresh Australia goes earned first, debuts ‘K-Pop Dinner Hunters’ play to tap into K-culture phenomenon ➡️
  • K-CULTURE: HelloFresh Dials Up Cultural Relevance With New Earned-first Strategy & ‘K-Pop Dinner Hunters’ Campaign Via We Are Different ➡️
  • MEDIA & MARKETING: A big impact Budget: How the changes hit media and marketing ➡️
  • SAVE THE DAY: Codral marches into ‘Save the Day’ platform, introducing first kids’ product line ➡️
  • SUSTAINABILITY: Pringles Minis cuts packaging by 10% in sustainability push ➡️

MediaOwners

  • AAP: ABC, SBS and AAP emerge as media winners in 2026 Federal Budget ➡️
  • ABC: ABC, SBS and AAP emerge as media winners in 2026 Federal Budget ➡️
  • ARN: ARN brings Smallzy to 21 regional stations ➡️
  • BOY SWALLOWS UNIVERSE: Netflix’s Australian content push pays off with A$45m Boy Swallows Universe boost ➡️
  • GAWK OUTDOOR: Gawk Outdoor Takes Exclusive Sales Of Sports & Outdoor Across NSW ➡️
  • HAYU: Beyond reality: Hayu NZ flips the script with entertainment expansion ➡️
  • META: Meta consolidates parental supervision for teens across platforms into Family Center ➡️
  • META: Meta gives Australian parents a window into older teens’ social media topics ➡️
  • META: Meta gives parents more visibility into teens’ Instagram algorithms ➡️
  • META: Oops! Meta accidentally targeted teens it’s not allowed to have ➡️
  • NETFLIX: Netflix’s Australian content push pays off with A$45m Boy Swallows Universe boost ➡️
  • PINTEREST: From Madonna to Pinterest. What a tale of two Coachellas means for brand experiences ➡️
  • SBS: ABC, SBS and AAP emerge as media winners in 2026 Federal Budget ➡️
  • SBS: Jane Palfreyman gets permanent appointment as SBS managing director ➡️
  • SBS: Photo Gallery: SBS Eurovision karaoke parties for media agencies ➡️
  • SBS: SBS appoints Jane Palfreyman as Managing Director ➡️
  • SBS: SBS appoints Jane Palfreyman managing director ➡️
  • SCA: Rohan Lund to take audience behind the SCA curtain at Mumbrella360 ➡️
  • SCA: SCA & Seven Kick Off Rugby League World Cup Broadcast Packages ➡️
  • SCA: Seven and SCA launch Rugby League World Cup 2026 advertising packages ➡️
  • SCA: Seven and SCA launch Rugby League World Cup 2026 partnership packages ➡️
  • SEVEN: SCA & Seven Kick Off Rugby League World Cup Broadcast Packages ➡️
  • SEVEN: Seven and SCA launch Rugby League World Cup 2026 advertising packages ➡️
  • SEVEN: Seven and SCA launch Rugby League World Cup 2026 partnership packages ➡️
  • TABOOLA: ‘Results Are Following’: Taboola Releases New Study Centred Around Agentic AI ➡️
  • TABOOLA: AI improvements could see advertising dollars divert into open web – Taboola research ➡️
  • TRIPLE M: Triple M’s secret weapon? How Loz helped Roo & Ditts dominate Adelaide radio ➡️

People

  • CAM TYESON: 10 News social lead Cam Tyeson exits ➡️
  • CHRIS CASEY: AWS appoints Chris Casey as ANZ managing director ➡️
  • DITTS: Triple M’s secret weapon? How Loz helped Roo & Ditts dominate Adelaide radio ➡️
  • JACQUIE ALLEY: ‘We Really Saw It All’: Jacquie Alley’s Take On The First Day Of Cairns Crocodiles ➡️
  • JANE EVANS: Jane Evans: ‘What’s A Sheila Got To Do To Get A Beer Around Here? Invent It’ ➡️
  • JANE PALFREYMAN: Jane Palfreyman gets permanent appointment as SBS managing director ➡️
  • JANE PALFREYMAN: SBS appoints Jane Palfreyman as Managing Director ➡️
  • JANE PALFREYMAN: SBS appoints Jane Palfreyman managing director ➡️
  • JONO HARRISON: Sound Story appoints Jono Harrison as general manager ➡️
  • LOZ: Triple M’s secret weapon? How Loz helped Roo & Ditts dominate Adelaide radio ➡️
  • MADONNA: From Madonna to Pinterest. What a tale of two Coachellas means for brand experiences ➡️
  • MICHAEL USHER: ‘Hey, you’re the bloke on TV’: The day Michael Usher got punched on assignment ➡️
  • ROHAN LUND: Rohan Lund to take audience behind the SCA curtain at Mumbrella360 ➡️
  • ROO: Triple M’s secret weapon? How Loz helped Roo & Ditts dominate Adelaide radio ➡️
  • TAIKA WAITITI: ‘When I Feel Nervous & Unsure, It’s The Perfect Space To Be Creative’: Taika Waititi Opens Up About Creativity, Advertising & Never Doing Another Nazi Movie ➡️
  • TAIKA WAITITI: Taika Waititi At Crocs 2026 On Creativity, Chaos, Cheese & Losing Your Footing ➡️
  • THE BEATLES: HERO launches Toyota bZ4X with a little help from The Beatles ➡️
Updated: Wed 13 May 2026, 11:11 pm