What the media industry in Australia was talking about yesterday

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Agencies

  • BCM: BCM Group merges strategy and creative roles in agency restructure (AdNews)
  • BCM: BCM Group restructures with new creative strategy lead role and craft team (Mi3)
  • BCM: BCM restructures agency model and launches Craft Team (mediaweek)
  • BMF: Endeavour Group and BMF part ways (AdNews)
  • DENTSU: Dentsu cuts three senior media roles (AdNews)
  • DENTSU: Dentsu expects Australia to return to growth soon (AdNews)
  • HELLO AGENCY: Hello agency launches the Social Media Swingers Club (AdNews)
  • LANDOR: Landor creates generative identity system for MCA Australia’s AI exhibition (AdNews)
  • OMD: OMD Australia elevates Thad King to chief planning officer (Mi3)
  • OMD: OMD promotes Thad King and Richard Garratt in planning leadership changes (mediaweek)
  • OMD: OMD strengthens planning with two senior promotions (AdNews)
  • OMNICOM: Movers & Shakers; SBS, Omnicom Media, Sound Story, SICKDOGWOLFMAN (AdNews)
  • SICKDOGWOLFMAN: Movers & Shakers; SBS, Omnicom Media, Sound Story, SICKDOGWOLFMAN (AdNews)
  • SOUND STORY: Movers & Shakers; SBS, Omnicom Media, Sound Story, SICKDOGWOLFMAN (AdNews)
  • THE SOCIAL CLIQ: Alpha Keri Relaunches With Social-first Campaign & TikTok Debut Via The Social CliQ (B&T)
  • THE SOCIAL CLIQ: Alpha Keri revamps with TikTok debut via The Social CliQ (mediaweek)
  • THE SOCIAL CLIQ: Alpha Keri’s TikTok debut via The Social CliQ (AdNews)
  • UM: Federal government locks in $13.2m fuel security media buy with UM (AdNews)

Companies

  • AFL: Women’s State of Origin draws bigger viewership than AFL and Budget reply (Mumbrella)
  • ALPHA KERI: Alpha Keri Relaunches With Social-first Campaign & TikTok Debut Via The Social CliQ (B&T)
  • ALPHA KERI: Alpha Keri repositions skincare brand with social-first campaign (Mi3)
  • ALPHA KERI: Alpha Keri revamps with TikTok debut via The Social CliQ (mediaweek)
  • ALPHA KERI: Alpha Keri’s TikTok debut via The Social CliQ (AdNews)
  • BOOMI: Boomi Companion leads push into agentic enterprise as Boomi bets governance, not prompts, will define next phase of AI adoption (Mi3)
  • COMMBANK: CommBank climbs global brand rankings as AI drives growth (Mi3)
  • COMMBANK: CommBank Rises To World’s 68th Most Trusted Brand (B&T)
  • ENDEAVOUR GROUP: Endeavour Group and BMF part ways (AdNews)
  • FEDERAL GOVERNMENT: Federal government locks in $13.2m fuel security media buy with UM (AdNews)
  • MCA AUSTRALIA: Landor creates generative identity system for MCA Australia’s AI exhibition (AdNews)
  • ONE NATION: One Nation policy to scrap SBS funding entirely, push ABC into regional-only role (Mumbrella)
  • SMARTGROUP: Smartgroup recruits Simon Haidar as chief customer officer (Mi3)
  • THE TRAVEL NETWORK: The Travel Network media platform launches in Sydney (AdNews)

Industry

  • ADVERTISING: NZ Auto Ad Spend Surges As EV & Hybrid Demand Accelerates Amid Fuel Pressure (B&T)
  • ADVERTISING: Seizing the World Cup 2026 in APAC: why context and emotion will shape advertising strategies (mediaweek)
  • AI: Boomi Companion leads push into agentic enterprise as Boomi bets governance, not prompts, will define next phase of AI adoption (Mi3)
  • AI: CommBank climbs global brand rankings as AI drives growth (Mi3)
  • AI: Sir Martin Sorrell: AI Transformation Is Only Taking Place When There’s An Existential Threat (B&T)
  • AI: Tiktok launches suite of AI advertising tools (Mumbrella)
  • AI ADVERTISING TOOLS: Tiktok launches suite of AI advertising tools (Mumbrella)
  • AI TOOLS: Reddit targets Australian ad budgets with AI tools and a ‘human touch’ pitch (AdNews)
  • APAC: Seizing the World Cup 2026 in APAC: why context and emotion will shape advertising strategies (mediaweek)
  • AUTOMOTIVE: NZ Auto Ad Spend Surges As EV & Hybrid Demand Accelerates Amid Fuel Pressure (B&T)
  • BRANDS: Why Chasing Trends Is ‘A Terrible Strategy For Brands’ & More Original Content Is Needed (B&T)
  • BRANDS: Why Curiosity & Determination Are Leading The Biggest Brands Through Change (B&T)
  • BUDGET REPLY: Women’s State of Origin draws bigger viewership than AFL and Budget reply (Mumbrella)
  • CAIRNS CROCODILES: Sambreros & Margaritas To Sign Off Cairns Crocodiles: All The Closing Party Photos (B&T)
  • CONTENT: Why Chasing Trends Is ‘A Terrible Strategy For Brands’ & More Original Content Is Needed (B&T)
  • CURIOSITY: Why Curiosity & Determination Are Leading The Biggest Brands Through Change (B&T)
  • DETERMINATION: Why Curiosity & Determination Are Leading The Biggest Brands Through Change (B&T)
  • EVS: NZ Auto Ad Spend Surges As EV & Hybrid Demand Accelerates Amid Fuel Pressure (B&T)
  • FIFA WORLD CUP: Seizing the World Cup 2026 in APAC: why context and emotion will shape advertising strategies (mediaweek)
  • FUEL PRESSURE: NZ Auto Ad Spend Surges As EV & Hybrid Demand Accelerates Amid Fuel Pressure (B&T)
  • HUMAN TOUCH: Reddit targets Australian ad budgets with AI tools and a ‘human touch’ pitch (AdNews)
  • HYBRID: NZ Auto Ad Spend Surges As EV & Hybrid Demand Accelerates Amid Fuel Pressure (B&T)
  • MARKETING: Cairns Crocs Day Three: Is Marketing’s Old Playbook Finally Breaking? (B&T)
  • NZ AUTO AD SPEND: NZ Auto Ad Spend Surges As EV & Hybrid Demand Accelerates Amid Fuel Pressure (B&T)
  • PODCASTS: The mountain wants you scrolling: Paramount+ eyes podcasts (mediaweek)
  • SOCIAL MEDIA: Hello agency launches the Social Media Swingers Club (AdNews)
  • TRENDS: Why Chasing Trends Is ‘A Terrible Strategy For Brands’ & More Original Content Is Needed (B&T)
  • VIEWERSHIP: Women’s State of Origin draws bigger viewership than AFL and Budget reply (Mumbrella)

MediaOwners

  • ABC: ABC sets public memorial for James Valentine (mediaweek)
  • ABC: One Nation policy to scrap SBS funding entirely, push ABC into regional-only role (Mumbrella)
  • KIIS: Radio veteran tapped as next KIIS FM Breakfast co-host (mediaweek)
  • NEWS CORP: News Australia expands Defending Australia event series (mediaweek)
  • NINE: Channel 9 reveals celebrity cast for SHARK! (mediaweek)
  • OOH!MEDIA: oOh!media backs independent future as bidders line-up (mediaweek)
  • PARAMOUNT+: The mountain wants you scrolling: Paramount+ eyes podcasts (mediaweek)
  • REDDIT: Reddit targets Australian ad budgets with AI tools and a ‘human touch’ pitch (AdNews)
  • SBS: Movers & Shakers; SBS, Omnicom Media, Sound Story, SICKDOGWOLFMAN (AdNews)
  • SBS: One Nation policy to scrap SBS funding entirely, push ABC into regional-only role (Mumbrella)
  • TIKTOK: Alpha Keri Relaunches With Social-first Campaign & TikTok Debut Via The Social CliQ (B&T)
  • TIKTOK: Alpha Keri revamps with TikTok debut via The Social CliQ (mediaweek)
  • TIKTOK: Alpha Keri’s TikTok debut via The Social CliQ (AdNews)
  • TIKTOK: Tiktok launches suite of AI advertising tools (Mumbrella)

People

  • DELTA GOODREM: Delta Goodrem through to Eurovision Grand Final (mediaweek)
  • HUGH VAN CUYLENBURG: ‘Showing Our Scars, Not Our Open Wounds’: Hugh van Cuylenburg On The Right Kind Of Vulnerability Online (B&T)
  • JAMES VALENTINE: ABC sets public memorial for James Valentine (mediaweek)
  • RICHARD GARRATT: OMD promotes Thad King and Richard Garratt in planning leadership changes (mediaweek)
  • SIMON HAIDAR: Smartgroup recruits Simon Haidar as chief customer officer (Mi3)
  • SIR MARTIN SORRELL: Sir Martin Sorrell: AI Transformation Is Only Taking Place When There’s An Existential Threat (B&T)
  • THAD KING: OMD Australia elevates Thad King to chief planning officer (Mi3)
  • THAD KING: OMD promotes Thad King and Richard Garratt in planning leadership changes (mediaweek)
Updated: Fri 15 May 2026, 11:02 pm