What the media industry in Australia was talking about yesterday

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Agencies

  • 303: 303 appointed to refresh Australia’s Biggest Morning Tea brand platform (Mi3)
  • 303: 303 wins Australia’s Biggest Morning Tea pitch (AdNews)
  • 303: 303 Wins Cancer Council Brief For Australia’s Biggest Morning Tea (B&T)
  • BMF: Endeavour Group CMO out, retailer cuts ties with BMF in ‘strategy refresh’ as $100m cost-out plans continue (Mi3)
  • DIRT CREATIVE STUDIO: Creatives launch female-led studio Dirt (AdNews)
  • DIRT CREATIVE STUDIO: Dirt Creative Studio emerges from stealth mode (Mi3)
  • DIRT CREATIVE STUDIO: Female-led creative studio Dirt steps out after stealth year (mediaweek)
  • HELLO AGENCY: Hello wins Dry July 2026 creative account (AdNews)
  • HOUSE OF COMMON: House of Common appoints Diana Demetri to head of partnerships (AdNews)
  • INITIATIVE: Initiative CEO Jo McAlister jumps to News Corp (Mumbrella)
  • INITIATIVE: Initiative CEO Jo McAlister jumps to News Corp (AdNews)
  • INITIATIVE: Jo McAlister quits Initiative, switches back to media for newly created role at News Australia (Mi3)
  • INITIATIVE: News Corp Hires Initiative CEO Jo McAlister To Launch STORYx Function (B&T)
  • KAIMERA: Kaimera unites media industry behind Women’s Housing Company campaign (AdNews)
  • MAGIC: Magic adds six to team amidst 14% growth, welcomes return of Charles Kurth (Mi3)
  • MAGIC: Magic expands performance and account services (AdNews)
  • MAGIC: Magic hires six as client wins fuel 14% growth (mediaweek)
  • ONEMARS: MasterFoods ‘Tomato Would Never’ via Publicis Groupe’s OneMars, T&P (AdNews)
  • PUBLICIS: MasterFoods ‘Tomato Would Never’ via Publicis Groupe’s OneMars, T&P (AdNews)
  • PUBLICIS: Publicis Group snaps up LiveRamp for US$2.2bn (Mumbrella)
  • PUBLICIS: Publicis snaps up LiveRamp for A$3.1b (mediaweek)
  • PUBLICIS: Publicis snaps up LiveRamp in $US2.2bn play for AI-era identity spine; CEO Arthur Sadoun doubles down on data, agents and measurable growth (Mi3)
  • PUBLICIS: Publicis to acquire LiveRamp for $US2.2 billion (AdNews)
  • SAATCHI & SAATCHI: Nescafé and Saatchi & Saatchi debut ‘Make Your World’ campaign highlighting coffee connections (Mi3)
  • SAATCHI & SAATCHI: Nescafé the unifying factor in new masterbrand campaign, via Saatchi and Saatchi (Mumbrella)
  • T&P: MasterFoods ‘Tomato Would Never’ via Publicis Groupe’s OneMars, T&P (AdNews)
  • THINKERBELL: Strongman Shows Aussies How To Properly Squeeze An Avo In Campaign Via Thinkerbell (B&T)

Companies

  • ASANA: Asana appoints Jo Gaines as GM APAC (mediaweek)
  • ASANA: Asana appoints Jo Gaines general manager, APAC (AdNews)
  • AUSTRALIA’S BIGGEST MORNING TEA: 303 appointed to refresh Australia’s Biggest Morning Tea brand platform (Mi3)
  • AUSTRALIA’S BIGGEST MORNING TEA: 303 wins Australia’s Biggest Morning Tea pitch (AdNews)
  • AUSTRALIAN-MADE: Back Australia campaign lifts support for Australian-made products: YouGov (mediaweek)
  • AVOCADOS: Latest avocado education campaign looks to squeeze out wrong ripeness behaviours (Mi3)
  • CANCER COUNCIL: 303 Wins Cancer Council Brief For Australia’s Biggest Morning Tea (B&T)
  • EL JANNAH: El Jannah asks ‘Who Can Resist?’ as it promotes legendary Lebanese lunch (Mi3)
  • EL JANNAH: El Jannah converts internet food icons in new campaign (mediaweek)
  • ENDEAVOUR GROUP: Endeavour Group CMO out, retailer cuts ties with BMF in ‘strategy refresh’ as $100m cost-out plans continue (Mi3)
  • MASTERFOODS: MasterFoods ‘Tomato Would Never’ via Publicis Groupe’s OneMars, T&P (AdNews)
  • MASTERFOODS: Masterfoods Barbecue sauce takes on fashion, cultural connection with ‘Tomato Would Never’ campaign (Mi3)
  • MASTERFOODS: MasterFoods sends Barbecue Sauce down the Fashion Week ramp (mediaweek)
  • NESCAFÉ: Nescafé and Saatchi & Saatchi debut ‘Make Your World’ campaign highlighting coffee connections (Mi3)
  • NESCAFÉ: NESCAFÉ celebrates coffee moments that bring people together (mediaweek)
  • NESCAFÉ: Nescafé the unifying factor in new masterbrand campaign, via Saatchi and Saatchi (Mumbrella)
  • PERTH BEARS: Perth Bears launch foundation memberships ahead of 2027 NRL debut (mediaweek)
  • WOMEN’S HOUSING COMPANY: Kaimera unites media industry behind Women’s Housing Company campaign (AdNews)
  • WOMEN’S HOUSING COMPANY: Media sector unites to support Women’s Housing Company with ‘Amplified Independence’ campaign (Mi3)

Industry

  • AD INDUSTRY ROLES: Jobs Intelligence – The latest ad industry roles, May 18, 2026 (AdNews)
  • ADVERTISING: ‘Advertising Has Become Homogenous’: Alien Baby’s Paula Bloodworth Calls For Impatience, Naivety & Instinct In Creativity (B&T)
  • ADVERTISING: Jobs Intelligence – The latest ad industry roles, May 18, 2026 (AdNews)
  • AUSTRALIANS: Strongman Shows Aussies How To Properly Squeeze An Avo In Campaign Via Thinkerbell (B&T)
  • BUSINESS: Back Australia campaign cites 15-point purchase intent lift in support of Aussie businesses (Mi3)
  • CMOS: Endeavour Group CMO out, retailer cuts ties with BMF in ‘strategy refresh’ as $100m cost-out plans continue (Mi3)
  • COMMUNITY RADIO: Community radio emerges as unlikely powerhouse of Australia’s music industry (mediaweek)
  • CREATIVE STUDIO: Female-led creative studio Dirt steps out after stealth year (mediaweek)
  • CREATIVITY: ‘Advertising Has Become Homogenous’: Alien Baby’s Paula Bloodworth Calls For Impatience, Naivety & Instinct In Creativity (B&T)
  • DRY JULY: Hello wins Dry July 2026 creative account (AdNews)
  • EMERGING LEADERS: AdNews Emerging Leaders: Entries close this week (AdNews)
  • FASHION WEEK: MasterFoods sends Barbecue Sauce down the Fashion Week ramp (mediaweek)
  • GROWTH: Magic adds six to team amidst 14% growth, welcomes return of Charles Kurth (Mi3)
  • GROWTH: Magic hires six as client wins fuel 14% growth (mediaweek)
  • INDUSTRY: Sir Martin Sorrell: ‘The Industry Is More Interesting Now Than It Has Ever Been’ (B&T)
  • JOBS: Jobs Intelligence – The latest ad industry roles, May 18, 2026 (AdNews)
  • LIVERAMP: Publicis Group snaps up LiveRamp for US$2.2bn (Mumbrella)
  • LIVERAMP: Publicis snaps up LiveRamp for A$3.1b (mediaweek)
  • LIVERAMP: Publicis snaps up LiveRamp in $US2.2bn play for AI-era identity spine; CEO Arthur Sadoun doubles down on data, agents and measurable growth (Mi3)
  • LIVERAMP: Publicis to acquire LiveRamp for $US2.2 billion (AdNews)
  • LOOKSMAXXER: Looksmaxxer Clavicular gets out-mogged by judge in viral court moment (mediaweek)
  • MEDIA: ‘People Trust Individuals More Than Mainstream Media’: Why Abbie Chatfield, Osman Faruqi & Jan Fran Went Independent (B&T)
  • MEDIA: Media sector unites to support Women’s Housing Company with ‘Amplified Independence’ campaign (Mi3)
  • MEDIA INDUSTRY: Kaimera unites media industry behind Women’s Housing Company campaign (AdNews)
  • MUSIC INDUSTRY: Community radio emerges as unlikely powerhouse of Australia’s music industry (mediaweek)
  • OMA: OMA launches OUT There series focused on OOH campaigns (mediaweek)
  • OUT OF HOME: Outdoor media is ‘OUT There’ (AdNews)
  • PLAGIARISM: A hyperlink is not a shield: the Ross Barkan plagiarism scandal (mediaweek)
  • SUPER BOWL: Buying a 30 second ad spot at the Super Bowl just got complicated (AdNews)
  • TALENT: ‘Less Money For Talent’: Karl Stefanovic Issues Grim Warning For TV & Explains Why He Launched A Podcast (B&T)
  • TV: ‘Less Money For Talent’: Karl Stefanovic Issues Grim Warning For TV & Explains Why He Launched A Podcast (B&T)
  • YOUGOV: Back Australia campaign lifts support for Australian-made products: YouGov (mediaweek)

MediaOwners

  • ABC: ABC board shake-up lands with two new appointments (mediaweek)
  • ABC: Charlie Pickering to host flagging drive show on ABC Melbourne (Mumbrella)
  • ADNEWS: AdNews Emerging Leaders: Entries close this week (AdNews)
  • ADNEWS: Buying a 30 second ad spot at the Super Bowl just got complicated (AdNews)
  • ADNEWS: Jobs Intelligence – The latest ad industry roles, May 18, 2026 (AdNews)
  • ARN: ARN appoints Lucy Formosa Morgan in new sales director role (Mumbrella)
  • ARN: ARN taps Lucy Formosa Morgan to lead new sales enablement role (mediaweek)
  • ARN: Lucy Formosa Morgan lands at ARN (AdNews)
  • BACK AUSTRALIA: Back Australia campaign cites 15-point purchase intent lift in support of Aussie businesses (Mi3)
  • BACK AUSTRALIA: Back Australia campaign lifts support for Australian-made products: YouGov (mediaweek)
  • NEWS CORP: Initiative CEO Jo McAlister jumps to News Corp (Mumbrella)
  • NEWS CORP: Initiative CEO Jo McAlister jumps to News Corp (AdNews)
  • NEWS CORP: Jo McAlister joins News Australia to launch STORYx (mediaweek)
  • NEWS CORP: Jo McAlister quits Initiative, switches back to media for newly created role at News Australia (Mi3)
  • NEWS CORP: News Corp Hires Initiative CEO Jo McAlister To Launch STORYx Function (B&T)
  • OOH!MEDIA: Sydney Olympic Park seeks OOH operator (AdNews)
  • QMS: QMS acquires two Melbourne CityLink billboards (AdNews)
  • QMS: QMS adds landmark digital billboards to Melbourne’s CityLink (mediaweek)
  • QMS: QMS expands digital billboard network on Melbourne’s CityLink (Mi3)
  • QMS: QMS Expands Melbourne Network With New Digital Citylink Sites (B&T)
  • SPOTIFY: Why Spotify’s app icon changed to a green disco ball (mediaweek)
  • TAPT MEDIA: Tapt Media makes four senior appointments (AdNews)

People

  • ABBIE CHATFIELD: ‘People Trust Individuals More Than Mainstream Media’: Why Abbie Chatfield, Osman Faruqi & Jan Fran Went Independent (B&T)
  • AMANDA KNOX: ‘Offensive and deplorable’: Amanda Knox is performing a comedy show at Edinburgh Fringe (mediaweek)
  • ARTHUR SADOUN: Publicis snaps up LiveRamp in $US2.2bn play for AI-era identity spine; CEO Arthur Sadoun doubles down on data, agents and measurable growth (Mi3)
  • BRADEN PETERS: Looksmaxxer Clavicular gets out-mogged by judge in viral court moment (mediaweek)
  • CHARLES KURTH: Magic adds six to team amidst 14% growth, welcomes return of Charles Kurth (Mi3)
  • CHARLIE PICKERING: Charlie Pickering to host flagging drive show on ABC Melbourne (Mumbrella)
  • CLAVICULAR: Looksmaxxer Clavicular gets out-mogged by judge in viral court moment (mediaweek)
  • DELTA GOODREM: Eurovision 2026 pulls millions of Australian viewers for Delta Goodrem performance (mediaweek)
  • DIANA DEMETRI: House of Common appoints Diana Demetri to head of partnerships (AdNews)
  • JAN FRAN: ‘People Trust Individuals More Than Mainstream Media’: Why Abbie Chatfield, Osman Faruqi & Jan Fran Went Independent (B&T)
  • JO GAINES: Asana appoints Jo Gaines as GM APAC (mediaweek)
  • JO GAINES: Asana appoints Jo Gaines general manager, APAC (AdNews)
  • JO MCALISTER: Initiative CEO Jo McAlister jumps to News Corp (Mumbrella)
  • JO MCALISTER: Initiative CEO Jo McAlister jumps to News Corp (AdNews)
  • JO MCALISTER: Jo McAlister joins News Australia to launch STORYx (mediaweek)
  • JO MCALISTER: Jo McAlister quits Initiative, switches back to media for newly created role at News Australia (Mi3)
  • JO MCALISTER: News Corp Hires Initiative CEO Jo McAlister To Launch STORYx Function (B&T)
  • JUDGE: Looksmaxxer Clavicular gets out-mogged by judge in viral court moment (mediaweek)
  • KARL STEFANOVIC: ‘Less Money For Talent’: Karl Stefanovic Issues Grim Warning For TV & Explains Why He Launched A Podcast (B&T)
  • LUCY FORMOSA MORGAN: ARN appoints Lucy Formosa Morgan in new sales director role (Mumbrella)
  • LUCY FORMOSA MORGAN: ARN taps Lucy Formosa Morgan to lead new sales enablement role (mediaweek)
  • LUCY FORMOSA MORGAN: Lucy Formosa Morgan lands at ARN (AdNews)
  • OSMAN FARUQI: ‘People Trust Individuals More Than Mainstream Media’: Why Abbie Chatfield, Osman Faruqi & Jan Fran Went Independent (B&T)
  • PAULA BLOODWORTH: ‘Advertising Has Become Homogenous’: Alien Baby’s Paula Bloodworth Calls For Impatience, Naivety & Instinct In Creativity (B&T)
  • ROSS BARKAN: A hyperlink is not a shield: the Ross Barkan plagiarism scandal (mediaweek)
  • SIR MARTIN SORRELL: Sir Martin Sorrell: ‘The Industry Is More Interesting Now Than It Has Ever Been’ (B&T)
Updated: Mon 18 May 2026, 11:05 pm