What the media industry in Australia has been talking about today

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Agencies & HoldCos

  • IT’S FRIDAY: It’s Friday wins Zeekr pitch (AdNews)
  • IT’S FRIDAY: It’s Friday nabs Zeekr Australia’s creative account (mediaweek)
  • IT’S FRIDAY: Zeekr Hands Creative Keys To It’s Friday (B&T)
  • OMNICOM: Omnicom turns ‘aggressive’ and recasts incentives (AdNews)
  • ORANGE LINE: Orange Line secures Blueberry’s SEO strategy after competitive pitch (Mi3)
  • ORANGE LINE: Orange Line wins Blueberry account (AdNews)
  • ORANGE LINE: Orange Line wins Blueberry SEO and AI visibility remit (mediaweek)
  • PAPER + SPARK: Paper + Spark expands senior team amid rising demand for healthcare communications (Mi3)
  • PRINCIPALS: Principals refreshes Dilmah brand crest in first update in 40 years (AdNews)
  • REVOLUTION360: Bonds Launches Expanding OOH Campaign With Revolution360 (B&T)
  • WE ARE DIFFERENT: ‘What A Win’: We Are Different Celebrates Gold At Cairns Crocs Awards For Kleenex Campaign (B&T)
  • ZENITH: ‘We’ve Been Through The Ringer Together’: The Leadership Trio Powering Zenith’s Rise (B&T)

Companies & Advertisers

  • AFL: Medibank joins AFL’s Spud’s Game as official health partner (Mi3)
  • AFTERPAY: Afterpay Takes Over As Naming Rights Sponsor At Qudos Bank Arena (B&T)
  • AFTERPAY: Afterpay to rename Qudos Bank Arena in five-year deal (mediaweek)
  • AFTERPAY: Five-year naming deal turns Sydney’s Qudos Bank Arena into Afterpay Arena (Mumbrella)
  • AFTERPAY ARENA: Qudos Bank Arena rebranded as Afterpay Arena (Mi3)
  • BLUEBERRY: Orange Line secures Blueberry’s SEO strategy after competitive pitch (Mi3)
  • BLUEBERRY: Orange Line wins Blueberry account (AdNews)
  • BLUEBERRY: Orange Line wins Blueberry SEO and AI visibility remit (mediaweek)
  • BONDS: Bonds Launches Expanding OOH Campaign With Revolution360 (B&T)
  • BUREAU OF METEOROLOGY: Bureau of Meteorology executive departs amidst $96m website saga (mediaweek)
  • BYD: BYD’s CMO on building one of Australia’s fastest-rising car brands (Mumbrella)
  • CARTOLOGY: Cartology’s David Fernandez moves to digital and TV sales at SBS (AdNews)
  • DENZA: Daniel Craig Stars In Denza’s New Global Campaign (B&T)
  • DIDI: ‘It’s Staring At Us In The Face’: Chemical Brothers, DiDi & NYT Bestselling Author On The Creativity That’s Missing (B&T)
  • DILMAH: Dilmah unveils brand refresh, new Premium Ceylon Tea line (Mi3)
  • DILMAH: Principals refreshes Dilmah brand crest in first update in 40 years (AdNews)
  • DISNEY: Disney served with lawsuit over facial recognition at park entrances (mediaweek)
  • GARMA FESTIVAL: NITV Continues To Support The Garma Festival In Three-Year Deal (B&T)
  • KFC: KFC Reminds Its Competitors Who Has The Best Burger Via Sunday Gravy (B&T)
  • KFC: KFC unveils first campaign with Sunday Gravy (Mumbrella)
  • KLEENEX: ‘What A Win’: We Are Different Celebrates Gold At Cairns Crocs Awards For Kleenex Campaign (B&T)
  • LUXURY LODGES: Senior leaders from Tourism Australia, Luxury Lodges, and the Dylan Alcott Foundation join Travel Marketing Summit (Mumbrella)
  • MEDIBANK: Medibank joins AFL’s Spud’s Game as official health partner (Mi3)
  • OAKTREE: Oaktree circles oOh!media as private equity showdown heats up (mediaweek)
  • PERTH BEARS: Perth Bears foundation memberships go on sale ahead of 2027 NRL debut (mediaweek)
  • QUDOS BANK ARENA: Afterpay to rename Qudos Bank Arena in five-year deal (mediaweek)
  • QUDOS BANK ARENA: Five-year naming deal turns Sydney’s Qudos Bank Arena into Afterpay Arena (Mumbrella)
  • QUDOS BANK ARENA: Qudos Bank Arena rebranded as Afterpay Arena (Mi3)
  • RAMMP: RAMMP’s New AI Tool Claims To Spot Bad Campaigns Before Launch (B&T)
  • THE GARMA FESTIVAL: NITV Continues To Support The Garma Festival In Three-Year Deal (B&T)
  • TOURISM AUSTRALIA: Senior leaders from Tourism Australia, Luxury Lodges, and the Dylan Alcott Foundation join Travel Marketing Summit (Mumbrella)
  • TPG: “We’re intentionally giving the market and our major competitors a jolt”: TPG CMO throws “smart marketers” rulebook at job of awakening Australia’s sleeping telco giant (Mi3)
  • VANISH: Vanish partners with artist Mulga for stain removal art event (Mi3)
  • ZEEKR: It’s Friday nabs Zeekr Australia’s creative account (mediaweek)
  • ZEEKR: It’s Friday wins Zeekr pitch (AdNews)
  • ZEEKR: Zeekr Hands Creative Keys To It’s Friday (B&T)

Industry & General Topics

  • ADVERTISING INDUSTRY: The UK advertising industry’s Purpose Disruptors opens in Australia (AdNews)
  • AI: AI-generated ads raise trust concerns among Australians, YouGov study reveals (Mi3)
  • AI: AMEC Launches GEO Principles To Bring Rigour To AI-led Comms Measurement (B&T)
  • AI: IAB Australia unveils framework for consistent AI use in advertising (Mi3)
  • AI: IAB: A framework for the advertising industry o use AI (AdNews)
  • AI: Many Australians lose brand trust when they know they are seeing AI-generated ads (AdNews)
  • AI: Meta layoffs begin as AI reshuffle accelerates (mediaweek)
  • AI: Omni wave incoming: Google’s new video model, new AI search interface and agents everywhere (Mumbrella)
  • AI: RAMMP’s New AI Tool Claims To Spot Bad Campaigns Before Launch (B&T)
  • ATTENTION: You’ve got their attention. Now what? (mediaweek)
  • AUSSIE PRIME TIME: TV Ratings (20/5/2026): Game Shows Tighten Their Grip On Aussie Prime Time (B&T)
  • BUSINESS: The most expensive 12 weeks your business never planned for (mediaweek)
  • COMMS MEASUREMENT: AMEC Launches GEO Principles To Bring Rigour To AI-led Comms Measurement (B&T)
  • CREATIVITY: ‘It’s Staring At Us In The Face’: Chemical Brothers, DiDi & NYT Bestselling Author On The Creativity That’s Missing (B&T)
  • HEALTHCARE COMMUNICATIONS: Paper + Spark expands senior team amid rising demand for healthcare communications (Mi3)
  • IAB: IAB Australia unveils framework for consistent AI use in advertising (Mi3)
  • IAB: IAB: A framework for the advertising industry o use AI (AdNews)
  • REFRAME: BEAUTY: Reframe: Beauty reveals five trust cues shaping purchases (mediaweek)
  • THE AUSTRALIAN CONSUMER: The Australian consumer is not retreating: they are recalibrating (mediaweek)
  • TRAVEL MARKETING SUMMIT: Senior leaders from Tourism Australia, Luxury Lodges, and the Dylan Alcott Foundation join Travel Marketing Summit (Mumbrella)
  • TRUST: AI-generated ads raise trust concerns among Australians, YouGov study reveals (Mi3)

Media Owners & Content

  • ARN: ARN and GOLD launch ‘Save Our Pub’ with Christian O’Connell (mediaweek)
  • ARN: ARN enlists Stefanovic and McGuire for ‘The Long Weekend’ multi-platform launch (Mi3)
  • ARN: MFW targets ARN’s new hopes Karl and Eddie (Mumbrella)
  • ARN: Witches warn ARN over Eddie McGuire hire (mediaweek)
  • FORBES: Forbes Australia expands editorial and video team (mediaweek)
  • FORBES: Forbes Australia Expands Editorial Team With 5 New Hires (B&T)
  • GOLD NETWORK: GOLD Network’s Christian O’Connell On A Mission To Celebrate Aussie Pubs (B&T)
  • GOOGLE: Omni wave incoming: Google’s new video model, new AI search interface and agents everywhere (Mumbrella)
  • MAFS: Nova Launches Spin-Off Podcast Occasionally Funny With MAFS Groom Sam Stanton (B&T)
  • MAMAMIA: Mamamia hits second in Podcast Ranker after key role made redundant (mediaweek)
  • MAMAMIA: Mamamia podcast host goes in redundancy round (AdNews)
  • MAMAMIA: Mamamia’s head of podcasts goes in redundancy round (AdNews)
  • META: Meta layoffs begin as AI reshuffle accelerates (mediaweek)
  • NINE: Nine locks in premiere date for Michael Jackson docuseries (mediaweek)
  • NITV: NITV Continues To Support The Garma Festival In Three-Year Deal (B&T)
  • NOVA: Nova launches MAFS Funny spin-off podcast (mediaweek)
  • NOVA: Nova Launches Spin-Off Podcast Occasionally Funny With Groom Sam Stanton (B&T)
  • OOH!MEDIA: Oaktree circles oOh!media as private equity showdown heats up (mediaweek)
  • PINTEREST: Pinterest encourages users to ‘design the exit’ with new campaign (Mi3)
  • PINTEREST: Rachel Tikey Sheehan appointed head of agency partnerships at Pinterest (AdNews)
  • PINTEREST: Rachel Tikey Sheehan appointed head of partnerships at Pinterest (AdNews)
  • PRIME VIDEO: Prime Video Celebrates Off Campus Launch With Sydney Fan Activation (B&T)
  • SBS: Cartology’s David Fernandez moves to digital and TV sales at SBS (AdNews)
  • SBS: David Fernandez joins SBS as National Manager, Digital and TV Sales (mediaweek)
  • SBS: David Fernandez Joins SBS To Lead TV & Digital Sales Ahead Of FIFA World Cup (B&T)
  • SKY NEWS: Podcast ranker: Sky News makes a run for the top spot (Mumbrella)

People

  • ANDY: Hamish & Andy Back On Top Of Podcast Ranker, Karl Stefanovic Show Absent (B&T)
  • ANDY: Podcast Ranker: Hamish & Andy return to the top spot (AdNews)
  • BEC DARLEY: “We’re intentionally giving the market and our major competitors a jolt”: TPG CMO throws “smart marketers” rulebook at job of awakening Australia’s sleeping telco giant (Mi3)
  • CHEMICAL BROTHERS: ‘It’s Staring At Us In The Face’: Chemical Brothers, DiDi & NYT Bestselling Author On The Creativity That’s Missing (B&T)
  • CHRISTIAN O’CONNELL: ARN and GOLD launch ‘Save Our Pub’ with Christian O’Connell (mediaweek)
  • CHRISTIAN O’CONNELL: GOLD Network’s Christian O’Connell On A Mission To Celebrate Aussie Pubs (B&T)
  • DANIEL CRAIG: Daniel Craig Stars In Denza’s New Global Campaign (B&T)
  • DAVID FERNANDEZ: Cartology’s David Fernandez moves to digital and TV sales at SBS (AdNews)
  • DAVID FERNANDEZ: David Fernandez joins SBS as National Manager, Digital and TV Sales (mediaweek)
  • DAVID FERNANDEZ: David Fernandez Joins SBS To Lead TV & Digital Sales Ahead Of FIFA World Cup (B&T)
  • DYLAN ALCOTT: Senior leaders from Tourism Australia, Luxury Lodges, and the Dylan Alcott Foundation join Travel Marketing Summit (Mumbrella)
  • EDDIE MCGUIRE: ARN enlists Stefanovic and McGuire for ‘The Long Weekend’ multi-platform launch (Mi3)
  • EDDIE MCGUIRE: MFW targets ARN’s new hopes Karl and Eddie (Mumbrella)
  • EDDIE MCGUIRE: Witches warn ARN over Eddie McGuire hire (mediaweek)
  • EXECUTIVE: Bureau of Meteorology executive departs amidst $96m website saga (mediaweek)
  • HAMISH: Hamish & Andy Back On Top Of Podcast Ranker, Karl Stefanovic Show Absent (B&T)
  • HAMISH: Podcast Ranker: Hamish & Andy return to the top spot (AdNews)
  • KARL STEFANOVIC: ARN enlists Stefanovic and McGuire for ‘The Long Weekend’ multi-platform launch (Mi3)
  • KARL STEFANOVIC: Hamish & Andy Back On Top Of Podcast Ranker, Karl Stefanovic Show Absent (B&T)
  • KARL STEFANOVIC: MFW targets ARN’s new hopes Karl and Eddie (Mumbrella)
  • MICHAEL JACKSON: Nine locks in premiere date for Michael Jackson docuseries (mediaweek)
  • MULGA: Vanish partners with artist Mulga for stain removal art event (Mi3)
  • RACHEL TIKEY SHEEHAN: Rachel Tikey Sheehan appointed head of agency partnerships at Pinterest (AdNews)
  • RACHEL TIKEY SHEEHAN: Rachel Tikey Sheehan appointed head of partnerships at Pinterest (AdNews)
  • SAM STANTON: Nova Launches Spin-Off Podcast Occasionally Funny With Groom Sam Stanton (B&T)
  • SUZE STRASSER GRANT: ‘Ads Are The New Content Delivery Source’: Suze Strasser Grant On Blurring The Line Between Advertising & Content (B&T)
Updated: Wed 20 May 2026, 5:59 pm