What the media industry in Australia is talking about today

AKCELO: Akcelo expands global footprint with new London office ➡️
ATTURRA: In partner pitches, Boomi recasts itself as a data activation business; Warns real AI war happens below the chatbot; ServiceNow deal targets silos, workflow sprawl and orchestration gaps; Atturra heralded as top APJ partner ➡️
MEDIA AGENCIES: Photo Gallery: SBS Eurovision karaoke parties for media agencies ➡️
PUBLICIS: Codral brings superhero energy to cold and flu season via Publicis Groupe ➡️
SOUND STORY: Sound Story appoints Jono Harrison as general manager ➡️
THOMPSON SPENCER: Honda NZ Appoints Thompson Spencer As Creative Partner ➡️
THOMPSON SPENCER: Thompson Spencer secures creative partnership with Honda NZ ➡️
THOMPSON SPENCER: Thompson Spencer wins creative account for Honda NZ ➡️
THOMPSON SPENCER: Thompson Spencer wins Honda New Zealand creative remit ➡️

BOOMI: In partner pitches, Boomi recasts itself as a data activation business; Warns real AI war happens below the chatbot; ServiceNow deal targets silos, workflow sprawl and orchestration gaps; Atturra heralded as top APJ partner ➡️
BYRDLI: Byrdli and San Diego Tourism Authority launch dual-perspective campaign ➡️
CODRAL: Codral brings superhero energy to cold and flu season via Publicis Groupe ➡️
CROCS: Crocs, Cocktails & Kick-Ass Content In Far North Queensland ➡️
HONDA: Honda NZ Appoints Thompson Spencer As Creative Partner ➡️
HONDA: Thompson Spencer secures creative partnership with Honda NZ ➡️
HONDA: Thompson Spencer wins creative account for Honda NZ ➡️
HONDA NEW ZEALAND: Thompson Spencer wins Honda New Zealand creative remit ➡️
INTREPID TRAVEL: Intrepid Travel unveils ‘The Intrepid Effect’ to highlight impact of travel ➡️
IPG MEDIABRANDS: The final days of IPG Australia saw revenue drop almost 20% ➡️
PRINGLES MINIS: Pringles Minis cuts packaging by 10% in sustainability push ➡️
SAN DIEGO TOURISM AUTHORITY: Byrdli and San Diego Tourism Authority launch dual-perspective campaign ➡️
SERVICENOW: In partner pitches, Boomi recasts itself as a data activation business; Warns real AI war happens below the chatbot; ServiceNow deal targets silos, workflow sprawl and orchestration gaps; Atturra heralded as top APJ partner ➡️

AI: In partner pitches, Boomi recasts itself as a data activation business; Warns real AI war happens below the chatbot; ServiceNow deal targets silos, workflow sprawl and orchestration gaps; Atturra heralded as top APJ partner ➡️
AI: Inside The Age Of AI Fruit & ‘Shit Content’ – Why Depth Still Wins ➡️
CONTENT: Inside The Age Of AI Fruit & ‘Shit Content’ – Why Depth Still Wins ➡️
FEDERAL BUDGET 2026: Federal Budget 2026 – Agencies cautious, no sugar hit ➡️
FEDERAL BUDGET 2026: Federal Budget 2026 – Funding for gambling advertising reform ➡️
GAMBLING REFORM: Federal Budget 2026 – Funding for gambling advertising reform ➡️
SUSTAINABILITY: Pringles Minis cuts packaging by 10% in sustainability push ➡️

META: Meta gives Australian parents a window into older teens’ social media topics ➡️
META: Meta gives parents more visibility into teens’ Instagram algorithms ➡️
NETFLIX: Netflix’s Australian content push pays off with A$45m Boy Swallows Universe boost ➡️
SBS: Photo Gallery: SBS Eurovision karaoke parties for media agencies ➡️
TRIPLE M: Triple M’s secret weapon? How Loz helped Roo & Ditts dominate Adelaide radio ➡️

DITTS: Triple M’s secret weapon? How Loz helped Roo & Ditts dominate Adelaide radio ➡️
JACQUIE ALLEY: ‘We Really Saw It All’: Jacquie Alley’s Take On The First Day Of Cairns Crocodiles ➡️
JONO HARRISON: Sound Story appoints Jono Harrison as general manager ➡️
LOZ: Triple M’s secret weapon? How Loz helped Roo & Ditts dominate Adelaide radio ➡️
ROO: Triple M’s secret weapon? How Loz helped Roo & Ditts dominate Adelaide radio ➡️