What the media industry in Australia is talking about today

BCM GROUP: BCM Group merges strategy and creative roles in agency restructure (AdNews)
HELLO AGENCY: Hello agency launches the Social Media Swingers Club (AdNews)
OMD: OMD promotes Thad King and Richard Garratt in planning leadership changes (mediaweek)
OMD: OMD strengthens planning with two senior promotions (AdNews)
OMNICOM: Movers & Shakers; SBS, Omnicom Media, Sound Story, SICKDOGWOLFMAN (AdNews)
SICKDOGWOLFMAN: Movers & Shakers; SBS, Omnicom Media, Sound Story, SICKDOGWOLFMAN (AdNews)
SOUND STORY: Movers & Shakers; SBS, Omnicom Media, Sound Story, SICKDOGWOLFMAN (AdNews)
THE SOCIAL CLIQ: Alpha Keri’s TikTok debut via The Social CliQ (AdNews)
UM: Federal government locks in $13.2m fuel security media buy with UM (AdNews)

ALPHA KERI: Alpha Keri’s TikTok debut via The Social CliQ (AdNews)
BOOMI: Boomi Companion leads push into agentic enterprise as Boomi bets governance, not prompts, will define next phase of AI adoption (Mi3)
COMMBANK: CommBank Rises To World’s 68th Most Trusted Brand (B&T)
FEDERAL GOVERNMENT: Federal government locks in $13.2m fuel security media buy with UM (AdNews)

ADVERTISING STRATEGIES: Seizing the World Cup 2026 in APAC: why context and emotion will shape advertising strategies (mediaweek)
AI: Boomi Companion leads push into agentic enterprise as Boomi bets governance, not prompts, will define next phase of AI adoption (Mi3)
APAC: Seizing the World Cup 2026 in APAC: why context and emotion will shape advertising strategies (mediaweek)
BRANDS: Why Chasing Trends Is ‘A Terrible Strategy For Brands’ & More Original Content Is Needed (B&T)
BRANDS: Why Curiosity & Determination Are Leading The Biggest Brands Through Change (B&T)
CURIOSITY: Why Curiosity & Determination Are Leading The Biggest Brands Through Change (B&T)
DETERMINATION: Why Curiosity & Determination Are Leading The Biggest Brands Through Change (B&T)
ORIGINAL CONTENT: Why Chasing Trends Is ‘A Terrible Strategy For Brands’ & More Original Content Is Needed (B&T)
TRENDS: Why Chasing Trends Is ‘A Terrible Strategy For Brands’ & More Original Content Is Needed (B&T)
WORLD CUP 2026: Seizing the World Cup 2026 in APAC: why context and emotion will shape advertising strategies (mediaweek)

REDDIT: Reddit targets Australian ad budgets with AI tools and a ‘human touch’ pitch (AdNews)
SBS: Movers & Shakers; SBS, Omnicom Media, Sound Story, SICKDOGWOLFMAN (AdNews)

DELTA GOODREM: Delta Goodrem through to Eurovision Grand Final (mediaweek)
RICHARD GARRATT: OMD promotes Thad King and Richard Garratt in planning leadership changes (mediaweek)
THAD KING: OMD promotes Thad King and Richard Garratt in planning leadership changes (mediaweek)