What the media industry in Australia is talking about today

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Agencies

  • KAIMERA: Kaimera unites media industry behind Women’s Housing Company campaign (AdNews)
  • PUBLICIS: MasterFoods ‘Tomato Would Never’ via Publicis Groupe’s OneMars, T&P (AdNews)
  • PUBLICIS: Publicis snaps up LiveRamp for A$3.1b (mediaweek)
  • PUBLICIS: Publicis snaps up LiveRamp in $US2.2bn play for AI-era identity spine; CEO Arthur Sadoun doubles down on data, agents and measurable growth (Mi3)
  • PUBLICIS: Publicis to acquire LiveRamp for $US2.2 billion (AdNews)
  • SAATCHI & SAATCHI: Nescafé and Saatchi & Saatchi debut ‘Make Your World’ campaign highlighting coffee connections (Mi3)
  • THINKERBELL: Strongman Shows Aussies How To Properly Squeeze An Avo In Campaign Via Thinkerbell (B&T)

Companies

  • AUSSIE BUSINESSES: Back Australia’ campaign cites 15-point purchase intent lift in support of Aussie businesses (Mi3)
  • AUSTRALIA’S BIGGEST MORNING TEA: 303 appointed to refresh Australia’s Biggest Morning Tea brand platform (Mi3)
  • AUSTRALIAN-MADE PRODUCTS: Back Australia campaign lifts support for Australian-made products: YouGov (mediaweek)
  • AVOCADO: Latest avocado education campaign looks to squeeze out wrong ripeness behaviours (Mi3)
  • BACK AUSTRALIA: Back Australia campaign lifts support for Australian-made products: YouGov (mediaweek)
  • BACK AUSTRALIA: Back Australia’ campaign cites 15-point purchase intent lift in support of Aussie businesses (Mi3)
  • CANCER COUNCIL: 303 Wins Cancer Council Brief For Australia’s Biggest Morning Tea (B&T)
  • DIRT: Creatives launch female-led studio Dirt (AdNews)
  • DIRT CREATIVE STUDIO: Dirt Creative Studio emerges from stealth mode (Mi3)
  • EL JANNAH: El Jannah asks ‘Who Can Resist?’ as it promotes legendary Lebanese lunch (Mi3)
  • EL JANNAH: El Jannah converts internet food icons in new campaign (mediaweek)
  • HOUSE OF COMMON: House of Common appoints Diana Demetri to head of partnerships (AdNews)
  • LIVERAMP: Publicis snaps up LiveRamp in $US2.2bn play for AI-era identity spine; CEO Arthur Sadoun doubles down on data, agents and measurable growth (Mi3)
  • LIVERAMP: Publicis to acquire LiveRamp for $US2.2 billion (AdNews)
  • MAGIC: Magic adds six to team amidst 14% growth, welcomes return of Charles Kurth (Mi3)
  • MAGIC: Magic expands performance and account services (AdNews)
  • MAGIC: Magic hires six as client wins fuel 14% growth (mediaweek)
  • MASTERFOODS: MasterFoods ‘Tomato Would Never’ via Publicis Groupe’s OneMars, T&P (AdNews)
  • MASTERFOODS: Masterfoods Barbecue sauce takes on fashion, cultural connection with ‘Tomato Would Never’ campaign (Mi3)
  • NESCAFÉ: Nescafé and Saatchi & Saatchi debut ‘Make Your World’ campaign highlighting coffee connections (Mi3)
  • NESCAFÉ: NESCAFÉ celebrates coffee moments that bring people together (mediaweek)
  • PERTH BEARS: Perth Bears launch foundation memberships ahead of 2027 NRL debut (mediaweek)
  • WOMEN’S HOUSING COMPANY: Kaimera unites media industry behind Women’s Housing Company campaign (AdNews)
  • WOMEN’S HOUSING COMPANY: Media sector unites to support Women’s Housing Company with ‘Amplified Independence’ campaign (Mi3)

Industry

  • ADNEWS: AdNews Emerging Leaders: Entries close this week (AdNews)
  • ADNEWS: Buying a 30 second ad spot at the Super Bowl just got complicated (AdNews)
  • ADNEWS: Jobs Intelligence – The latest ad industry roles, May 18, 2026 (AdNews)
  • ADNEWS EMERGING LEADERS: AdNews Emerging Leaders: Entries close this week (AdNews)
  • ADVERTISING: Jobs Intelligence – The latest ad industry roles, May 18, 2026 (AdNews)
  • AUSTRALIANS: Strongman Shows Aussies How To Properly Squeeze An Avo In Campaign Via Thinkerbell (B&T)
  • JOBS: Jobs Intelligence – The latest ad industry roles, May 18, 2026 (AdNews)
  • MEDIA SECTOR: Media sector unites to support Women’s Housing Company with ‘Amplified Independence’ campaign (Mi3)
  • SUPER BOWL: Buying a 30 second ad spot at the Super Bowl just got complicated (AdNews)
  • YOUGOV: Back Australia campaign lifts support for Australian-made products: YouGov (mediaweek)

MediaOwners

  • NEWS CORP: Jo McAlister joins News Australia to launch STORYx (mediaweek)
  • NEWS CORP: News Corp Hires Initiative CEO Jo McAlister To Launch STORYx Function (B&T)
  • QMS: QMS acquires two Melbourne CityLink billboards (AdNews)
  • QMS: QMS adds landmark digital billboards to Melbourne’s CityLink (mediaweek)
  • QMS: QMS expands digital billboard network on Melbourne’s CityLink (Mi3)
  • QMS: QMS Expands Melbourne Network With New Digital Citylink Sites (B&T)

People

  • 303: 303 appointed to refresh Australia’s Biggest Morning Tea brand platform (Mi3)
  • 303: 303 wins Australia’s Biggest Morning Tea pitch (AdNews)
  • 303: 303 Wins Cancer Council Brief For Australia’s Biggest Morning Tea (B&T)
  • ARTHUR SADOUN: Publicis snaps up LiveRamp in $US2.2bn play for AI-era identity spine; CEO Arthur Sadoun doubles down on data, agents and measurable growth (Mi3)
  • CHARLES KURTH: Magic adds six to team amidst 14% growth, welcomes return of Charles Kurth (Mi3)
  • DIANA DEMETRI: House of Common appoints Diana Demetri to head of partnerships (AdNews)
  • JO MCALISTER: Jo McAlister joins News Australia to launch STORYx (mediaweek)
  • JO MCALISTER: News Corp Hires Initiative CEO Jo McAlister To Launch STORYx Function (B&T)
Updated: Mon 18 May 2026, 12:57 pm