What the media industry in Australia is talking about today

ANALYTIC PARTNERS: Analytic Partners study finds combining classic and digital OOH delivers 39% higher ROI AdNews
AWAKEN: AI company acquires Awaken AdNews
HELLO AGENCY: Dry July Foundation appoints Hello for 2026 campaign Mi3
PAPER MOOSE: Paper Moose turns fifteen AdNews
REVOLUTION360: Bonds launch wondergrow via Revolution360 AdNews

BONDS: Bonds launch wondergrow via Revolution360 AdNews
DRY JULY: Dry July Foundation appoints Hello for 2026 campaign Mi3
MAURICE BLACKBURN: Orphan lands Maurice Blackburn creative account mediaweek
MAURICE BLACKBURN: Orphan wins Maurice Blackburn creative pitch AdNews

AGENCIES: Barter shifts from tactical tool to agency strategy AdNews
BARTER: Barter shifts from tactical tool to agency strategy AdNews
CHANGING PERSPECTIVES: Changing Perspectives: Finding your voice before you feel ready AdNews
GEN Z: Why Gen Z craves real-world learning and feedback, not distance AdNews
SOUTH AUSTRALIA: What does being included in the Michelin Guide mean to South Australia? AdNews

ARN: ARN hires Lucy Formosa Morgan to newly created sales enablement role Mi3
JCDECAUX: JCDecaux expands digital out-of-home Sydney network with two fresh council contracts Mi3
JCDECAUX: JCDecaux wins Burwood and Ku-ring-gai council tenders AdNews
OOH!MEDIA: James Taylor’s oOh! strategy pitch sends a message to bottom feeders AdNews
SCA: A new name for Southern Cross Media AdNews
SNAP: Snapchat turns foot traffic into media strategy with new Place Loyalty data mediaweek

JAMES TAYLOR: James Taylor’s oOh! strategy pitch sends a message to bottom feeders AdNews
LUCY FORMOSA MORGAN: ARN hires Lucy Formosa Morgan to newly created sales enablement role Mi3