What the media industry in Australia is talking about today
Agencies
- AdUnion: ‘Incredibly Proud’: Media Agency AdUnion Hits 10-Year Anniversary ➡️
- alt/shift/: alt/shift/ appointed as El Jannah’s social agency ➡️
- alt/shift/: alt/shift/ wins El Jannah account ➡️
- alt/shift/: Alt/Shift/ Wins El Jannah Social Media Brief ➡️
- Asembl: Asembl launches Raw C Mango & Cream yoghurt inspired by Weis ➡️
- Nightjar: Nightjar and Salter Brothers Hospitality unveil ‘Worlds Apart’ digital platform ➡️
- Nightjar: Salter Brothers Hospitality releases digital platform via Nightjar ➡️
- WPP: WPP boss Cindy Rose faces pay fight over A$20.7m deal ➡️
Companies
- Amaysim: Amaysim unveils latest AI created campaign to bolster challenger brand status ➡️
- Budget Direct: Budget Direct Opens A Portal To The Future In New Campaign Via 303 ➡️
- El Jannah: alt/shift/ appointed as El Jannah’s social agency ➡️
- El Jannah: alt/shift/ wins El Jannah account ➡️
- Futureproof: The Daily Aus and FutureProof launch a subscription intelligence tool ➡️
- Honda: Honda Australia revives Prelude with nostalgic campaign ➡️
- Leo Australia: Suncorp and Leo Australia unveil ‘Resilience Never Rests’ campaign ➡️
- Mediaworks: Mediaworks partners with Tribe to enhance sports advertising strategy ➡️
- Prelude: Honda Australia revives Prelude with nostalgic campaign ➡️
- Salter Brothers Hospitality: Nightjar and Salter Brothers Hospitality unveil ‘Worlds Apart’ digital platform ➡️
- Salter Brothers Hospitality: Salter Brothers Hospitality releases digital platform via Nightjar ➡️
- Sandon Capital: Activist investor Sandon takes aim at Southern Cross Media chair ➡️
- Suncorp: Suncorp and Leo Australia unveil ‘Resilience Never Rests’ campaign ➡️
- Suncorp: Suncorp leans into Queensland’s extremes with ‘Resilience Never Rests’ platform ➡️
- Tribe: Mediaworks partners with Tribe to enhance sports advertising strategy ➡️
- Vodafone: Vodafone pinged over outback smear concerns ➡️
- Weis: Asembl launches Raw C Mango & Cream yoghurt inspired by Weis ➡️
- Woodstock: Woodstock goes deep country in ironic Kerfuffle campaign ➡️
- Woodstock Bourbon & Cola: Woodstock Bourbon & Cola launches ‘The Wood Life’ campaign with country music twist ➡️
- Woolworths: Woolworths leads grocery in AI search ➡️
Industry
- Ad Industry: Jobs Intelligence – The latest ad industry roles, May 4, 2026 ➡️
- AI: Ads that know too much: AI reverse engineers identity from ad streams; UNSW study finds political, income, education traits exposed; privacy controls bypassed without data access ➡️
- AI: Rowena Millward’s new book ‘Rapid Reinvention’ tackles the AI tsunami ➡️
- AI: Why AI adoption starts at the top ➡️
- Australian consumer media spend: Forecast: Australian consumer media spend to grow 3.4% in 2026 ➡️
- CMOs: Only 5% of CMOs know why customers buy – and just 4% think their marketing actually works ➡️
- consumer media spend: Forecast: Australian consumer media spend to grow 3.4% in 2026 ➡️
- customers: Just 5% Of Marketing Leaders Know Why Customers Choose Their Brand, Study Finds ➡️
- customers: Only 5% of CMOs know why customers buy – and just 4% think their marketing actually works ➡️
- F1: F1 sponsors forgotten within weeks despite millions burned, study finds ➡️
- F1 Australian Grand Prix: Honeycomb strategy’s ‘Pit Stop to Podium’ study reveals key insights on sponsorship effectiveness at F1 Australian Grand Prix ➡️
- Free-to-air television: Free-to-air television tax freeze extended ➡️
- Jobs Intelligence: Jobs Intelligence – The latest ad industry roles, May 4, 2026 ➡️
- Marketing: Only 5% of CMOs know why customers buy – and just 4% think their marketing actually works ➡️
- marketing leaders: Just 5% Of Marketing Leaders Know Why Customers Choose Their Brand, Study Finds ➡️
- Met Gala: No one wants to go to the Met Gala. This is probably why ➡️
- News Bargaining Incentive: Australia waits on retaliation from the US over the News Bargaining Incentive ➡️
- radio players: TV broadcasters, radio players welcome Government suspension of commercial broadcasting tax for 2 years, saving industry $111.3m ➡️
- sponsorship effectiveness: Honeycomb strategy’s ‘Pit Stop to Podium’ study reveals key insights on sponsorship effectiveness at F1 Australian Grand Prix ➡️
- TV broadcasters: TV broadcasters, radio players welcome Government suspension of commercial broadcasting tax for 2 years, saving industry $111.3m ➡️
MediaOwners
- Free TV: Free TV welcomes two-year broadcast tax suspension ➡️
- Herald Sun: Herald Sun launches Sam Landsberger sports journalism fellowship ➡️
- Nova: Nova shakes up Breakfast again with major name change ➡️
- SCA: Activist investor Sandon takes aim at Southern Cross Media chair ➡️
- SCA: SCA chair Heith Mackay-Cruise to step down ➡️
- SCA: SCA chair Mackay-Cruise steps down to make way for Seven pick ➡️
- SCA: Southern Cross Media chair steps down ➡️
- SCA: Southern Cross Media Group announces Teresa Dyson to replace Heith Mackay- Cruise as Chair ➡️
- Seven: SCA chair Mackay-Cruise steps down to make way for Seven pick ➡️
- The Daily Aus: ‘It’s time to disrupt the intelligence space’: The Daily Aus launches The Future Brief to challenge “broken” research model ➡️
- The Daily Aus: The Daily Aus and FutureProof launch a subscription intelligence tool ➡️
People
- Cindy Rose: Cindy Rose’s big pay rise in jeopardy ➡️
- Cindy Rose: WPP boss Cindy Rose faces pay fight over A$20.7m deal ➡️
- Heith Mackay- Cruise: Southern Cross Media Group announces Teresa Dyson to replace Heith Mackay- Cruise as Chair ➡️
- Heith Mackay-Cruise: SCA chair Heith Mackay-Cruise to step down ➡️
- Mackay-Cruise: SCA chair Mackay-Cruise steps down to make way for Seven pick ➡️
- Rowena Millward: Rowena Millward’s new book ‘Rapid Reinvention’ tackles the AI tsunami ➡️
- Sam Landsberger: Herald Sun launches Sam Landsberger sports journalism fellowship ➡️
- Teresa Dyson: Southern Cross Media Group announces Teresa Dyson to replace Heith Mackay- Cruise as Chair ➡️
Updated: Mon 04 May 2026, 10:55 am
