What the media industry in Australia is talking about today

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Agencies

  • AdUnion: ‘Incredibly Proud’: Media Agency AdUnion Hits 10-Year Anniversary ➡️
  • alt/shift/: alt/shift/ appointed as El Jannah’s social agency ➡️
  • alt/shift/: alt/shift/ wins El Jannah account ➡️
  • alt/shift/: Alt/Shift/ Wins El Jannah Social Media Brief ➡️
  • Asembl: Asembl launches Raw C Mango & Cream yoghurt inspired by Weis ➡️
  • Nightjar: Nightjar and Salter Brothers Hospitality unveil ‘Worlds Apart’ digital platform ➡️
  • Nightjar: Nightjar launches ‘Worlds Apart’ platform to unify Salter Brothers’ luxury portfolio ➡️
  • Nightjar: Salter Brothers Hospitality releases digital platform via Nightjar ➡️
  • OMD: Suncorp Highlight Queensland’s Volatile Weather In ‘Resilience Never Rests’ Via Leo & OMD ➡️
  • Special Group: Honda Explains The Dream Is Back In Prelude Launch Campaign Via Special ➡️
  • WPP: WPP boss Cindy Rose faces pay fight over A$20.7m deal ➡️

Companies

  • Amaysim: Amaysim unveils latest AI created campaign to bolster challenger brand status ➡️
  • Budget Direct: Budget Direct Opens A Portal To The Future In New Campaign Via 303 ➡️
  • CommBank iQ: The $250bn growth pool: CommBank iQ data shows size of regional Aussie wallet, category outspending from groceries to travel – Reflections Holidays, Inspiration Paints CMOs tout loyalty, mental availability gains from regional media ➡️
  • El Jannah: alt/shift/ appointed as El Jannah’s social agency ➡️
  • El Jannah: alt/shift/ wins El Jannah account ➡️
  • Futureproof: The Daily Aus and FutureProof launch a subscription intelligence tool ➡️
  • Honda: Honda Australia revives Prelude with nostalgic campaign ➡️
  • Honda: Honda Explains The Dream Is Back In Prelude Launch Campaign Via Special ➡️
  • Honda: Honda resurrects Prelude with nostalgia-led campaign ‘The dream is back’ ➡️
  • Inspiration Paints: The $250bn growth pool: CommBank iQ data shows size of regional Aussie wallet, category outspending from groceries to travel – Reflections Holidays, Inspiration Paints CMOs tout loyalty, mental availability gains from regional media ➡️
  • Leo: Suncorp Highlight Queensland’s Volatile Weather In ‘Resilience Never Rests’ Via Leo & OMD ➡️
  • Leo Australia: Suncorp and Leo Australia unveil ‘Resilience Never Rests’ campaign ➡️
  • Prelude: Honda Australia revives Prelude with nostalgic campaign ➡️
  • Reflections Holidays: The $250bn growth pool: CommBank iQ data shows size of regional Aussie wallet, category outspending from groceries to travel – Reflections Holidays, Inspiration Paints CMOs tout loyalty, mental availability gains from regional media ➡️
  • Salter Brothers: Nightjar launches ‘Worlds Apart’ platform to unify Salter Brothers’ luxury portfolio ➡️
  • Salter Brothers Hospitality: Nightjar and Salter Brothers Hospitality unveil ‘Worlds Apart’ digital platform ➡️
  • Salter Brothers Hospitality: Salter Brothers Hospitality releases digital platform via Nightjar ➡️
  • Sandon Capital: Activist investor Sandon takes aim at Southern Cross Media chair ➡️
  • Suncorp: Suncorp and Leo Australia unveil ‘Resilience Never Rests’ campaign ➡️
  • Suncorp: Suncorp Highlight Queensland’s Volatile Weather In ‘Resilience Never Rests’ Via Leo & OMD ➡️
  • Suncorp: Suncorp leans into Queensland’s extremes with ‘Resilience Never Rests’ platform ➡️
  • Tribe: Mediaworks partners with Tribe to enhance sports advertising strategy ➡️
  • Vodafone: Vodafone pinged over outback smear concerns ➡️
  • Weis: Asembl launches Raw C Mango & Cream yoghurt inspired by Weis ➡️
  • Woodstock: Woodstock goes deep country in ironic Kerfuffle campaign ➡️
  • Woodstock Bourbon & Cola: Woodstock Bourbon & Cola launches ‘The Wood Life’ campaign with country music twist ➡️
  • Woolworths: Woolworths leads grocery in AI search ➡️

Industry

  • Ad Industry: Jobs Intelligence – The latest ad industry roles, May 4, 2026 ➡️
  • AI: Ads that know too much: AI reverse engineers identity from ad streams; UNSW study finds political, income, education traits exposed; privacy controls bypassed without data access ➡️
  • AI: Rowena Millward’s new book ‘Rapid Reinvention’ tackles the AI tsunami ➡️
  • AI: Why AI adoption starts at the top ➡️
  • Australian consumer media spend: Forecast: Australian consumer media spend to grow 3.4% in 2026 ➡️
  • broadcast tax: Free TV welcomes two-year broadcast tax suspension ➡️
  • CMOs: Only 5% of CMOs know why customers buy – and just 4% think their marketing actually works ➡️
  • Consumer Media Spend: Forecast: Australian consumer media spend to grow 3.4% in 2026 ➡️
  • Customers: Just 5% Of Marketing Leaders Know Why Customers Choose Their Brand, Study Finds ➡️
  • Customers: Only 5% of CMOs know why customers buy – and just 4% think their marketing actually works ➡️
  • F1: F1 sponsors forgotten within weeks despite millions burned, study finds ➡️
  • F1: Honeycomb strategy’s ‘Pit Stop to Podium’ study reveals key insights on sponsorship effectiveness at F1 Australian Grand Prix ➡️
  • Free-to-air television: Free-to-air television tax freeze extended ➡️
  • Honeycomb strategy: Honeycomb strategy’s ‘Pit Stop to Podium’ study reveals key insights on sponsorship effectiveness at F1 Australian Grand Prix ➡️
  • Jobs Intelligence: Jobs Intelligence – The latest ad industry roles, May 4, 2026 ➡️
  • Marketing: Only 5% of CMOs know why customers buy – and just 4% think their marketing actually works ➡️
  • Marketing Leaders: Just 5% Of Marketing Leaders Know Why Customers Choose Their Brand, Study Finds ➡️
  • media spend: Forecast: Australian consumer media spend to grow 3.4% in 2026 ➡️
  • Met Gala: No one wants to go to the Met Gala. This is probably why ➡️
  • News Bargaining Incentive: Australia waits on retaliation from the US over the News Bargaining Incentive ➡️
  • sponsors: F1 sponsors forgotten within weeks despite millions burned, study finds ➡️
  • Sponsorship: Honeycomb strategy’s ‘Pit Stop to Podium’ study reveals key insights on sponsorship effectiveness at F1 Australian Grand Prix ➡️
  • television tax: Free-to-air television tax freeze extended ➡️
  • TV Broadcasters: TV broadcasters, radio players welcome Government suspension of commercial broadcasting tax for 2 years, saving industry $111.3m ➡️

MediaOwners

  • Free TV: Free TV welcomes two-year broadcast tax suspension ➡️
  • Herald Sun: Herald Sun launches Sam Landsberger sports journalism fellowship ➡️
  • Mediaworks: Mediaworks partners with Tribe to enhance sports advertising strategy ➡️
  • Nova: Nova shakes up Breakfast again with major name change ➡️
  • SCA: Activist investor Sandon takes aim at Southern Cross Media chair ➡️
  • SCA: Heith Mackay-Cruise’s Short Reign Comes To An End As Southern Cross Media Chair ➡️
  • SCA: SCA chair Heith Mackay-Cruise to step down ➡️
  • SCA: SCA chair Mackay-Cruise steps down to make way for Seven pick ➡️
  • SCA: Southern Cross Media chair steps down ➡️
  • SCA: Southern Cross Media Group announces Teresa Dyson to replace Heith Mackay- Cruise as Chair ➡️
  • Seven: SCA chair Mackay-Cruise steps down to make way for Seven pick ➡️
  • The Daily Aus: ‘It’s time to disrupt the intelligence space’: The Daily Aus launches The Future Brief to challenge “broken” research model ➡️
  • The Daily Aus: The Daily Aus and FutureProof launch a subscription intelligence tool ➡️

People

  • Cindy Rose: Cindy Rose’s big pay rise in jeopardy ➡️
  • Cindy Rose: WPP boss Cindy Rose faces pay fight over A$20.7m deal ➡️
  • Heith Mackay-Cruise: Heith Mackay-Cruise’s Short Reign Comes To An End As Southern Cross Media Chair ➡️
  • Heith Mackay-Cruise: SCA chair Heith Mackay-Cruise to step down ➡️
  • Heith Mackay-Cruise: SCA chair Mackay-Cruise steps down to make way for Seven pick ➡️
  • Heith Mackay-Cruise: Southern Cross Media Group announces Teresa Dyson to replace Heith Mackay- Cruise as Chair ➡️
  • Rowena Millward: Rowena Millward’s new book ‘Rapid Reinvention’ tackles the AI tsunami ➡️
  • Sam Landsberger: Herald Sun launches Sam Landsberger sports journalism fellowship ➡️
  • Teresa Dyson: Southern Cross Media Group announces Teresa Dyson to replace Heith Mackay- Cruise as Chair ➡️
Updated: Mon 04 May 2026, 12:58 pm